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Outstanding Advertising Campaign Example

Outstanding Advertising Campaign Example | Strengthening Brand America | Scoop.it
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One of the cleverest campigns I have seen lately.

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Strengthening Brand America
News on Economic Development and Place Branding
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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What if we had measured poverty differently for the past 50 years?

What if we had measured poverty differently for the past 50 years? | Strengthening Brand America | Scoop.it
“Based on the Census Bureau’s recent report on poverty using the Supplemental Poverty Measure (SPM), the 2013 poverty rate is 15.5 percent in the United States, higher than the official 14.5 percent rate.”
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Re-imagining a megalopolis

Re-imagining a megalopolis | Strengthening Brand America | Scoop.it
“Jeffrey Marlow at Wired takes a look at an interesting new initiative to re-think municipal government in Mexico City.”
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Innovation is Detroit's brand - Crain's Detroit Business

Innovation is Detroit's brand - Crain's Detroit Business | Strengthening Brand America | Scoop.it
“Martha Boudreau, chief communications and marketing officer at AARP, boosts the Detroit brand.”
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Sarah Roberts – KSR Capital

Sarah Roberts – KSR Capital | Strengthening Brand America | Scoop.it
“Sarah led the regional economic development team for the Greater Waco Chamber in Waco, Texas that implemented its Next Level Strategy for building the economy.”
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South Africa drops in Nation Brand Index

South Africa drops in Nation Brand Index | Strengthening Brand America | Scoop.it
“South Africa has dropped one position to 37 out of 50 countries in the Simon Anholt 2014 Nation Brand Index, just released.”
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Critical Site Selection Factor #8: State & Local Incentives Figure More Heavily - Area Development Online

Critical Site Selection Factor #8: State & Local Incentives Figure More Heavily - Area Development Online | Strengthening Brand America | Scoop.it
“The importance of state and local incentives smashed up through the ranks of site selection factors to #8 in Area Development’s most recent Corporate Survey from #13 a year earlier.”
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Brand Experience In A Post Advertising World

Brand Experience In A Post Advertising World | Strengthening Brand America | Scoop.it
“Customers are intimately familiar with how brand excitement or brand dislike is communicated: word of mouth, written recommendations, ratings, reviews, etc. Everyone can access information about a brand’s stuff – the good, bad, and ugly.”
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Three Ways Shale and Fracking are Benefiting Michigan

“As the issue of oil and gas development here in Michigan heats up, those who would like to see development cease altogether are constantly struggling to find legitimate arguments for their case.”
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How branding can help humanise our megacities - Marketing

How branding can help humanise our megacities - Marketing | Strengthening Brand America | Scoop.it
“How branding can help humanise our megacities, As cities grow faster, bigger, wider, taller we are all being dwarfed. In 2011, there were 23 urban agglomerations that qualified as megacities, with populations exceeding 10m inhabitants.”
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IEDC and JPMorgan Chase Partner on FDI and Exports Education Training

IEDC and JPMorgan Chase Partner on FDI and Exports Education Training | Strengthening Brand America | Scoop.it
“The International Economic Development Council(IEDC) announced today that JPMorgan Chase will sponsor theIEDC’s economic development (ED) educational initiative through the development of new export and foreign direct investment (FDI) programs.”
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What Job Defines Your State?

What Job Defines Your State? | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine CareerBuilder and its Economic Modeling Specialists division have released a report that reveals which job is most typically associated with each state. What Job Defines Your State?”
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Back to the Burbs: More Millennials Settling Outside Cities

Back to the Burbs: More Millennials Settling Outside Cities | Strengthening Brand America | Scoop.it
“Cities like San Francisco, Boston, New York, Chicago and D.C., may be known for attracting Millennials, but it’s the smaller towns outside of the largest cities that are seeing the fastest growth among young professionals, according to a study...”
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4 Tips for Managing a Virtual, Multi-National Team

4 Tips for Managing a Virtual, Multi-National Team | Strengthening Brand America | Scoop.it
“The virtual office environment is getting more common, which means midnight video conferences for some and mastering cloud sharing for others.”
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Advanced robotics revolutionizing the manufacturing and construction industries

Advanced robotics revolutionizing the manufacturing and construction industries | Strengthening Brand America | Scoop.it
“Geraldine Gambale at Area Development takes a look at a recent report by PwC and The Manufacturing Institute on the ways advanced robotics is reshaping the construction and manufacturing industries.”
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Fox News Poll: The American Dream is alive -- for now

Fox News Poll: The American Dream is alive -- for now | Strengthening Brand America | Scoop.it
“Most Americans believe they have achieved the American Dream -- or will eventually.”
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Why you should care about California's ban on commissions for site-selection ... - San Francisco Business Times (blog)

Why you should care about California's ban on commissions for site-selection ... - San Francisco Business Times (blog) | Strengthening Brand America | Scoop.it
“Is the Brown administration hurting California by banning commissions for consultants who help companies win tax credits? Some consultants themselves disagree on that question.”
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The economic stat junkie's guide to where you should live

The economic stat junkie's guide to where you should live | Strengthening Brand America | Scoop.it
“The case for moving to Appleton, Wisconsin is stronger than you might think.”
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5 Pointers for Selecting a Site for Your Business - Entrepreneur

5 Pointers for Selecting a Site for Your Business - Entrepreneur | Strengthening Brand America | Scoop.it
“Choosing the right location for a company can be a challenge. Weigh the community, the competition and costs.”
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5 Crucial Career Questions to Ask yourself in the most honest soul-searching start to what’s next

5 Crucial Career Questions to Ask yourself in the most honest soul-searching start to what’s next | Strengthening Brand America | Scoop.it
“Too many brilliant Brand Leaders forget to apply the same fundamental principles of Branding to themselves. It seems that at the senior levels (Director, VP) while we are at the most vulnerable part of our career, we become a bit complacent.”
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Louisiana’s Business Climate Ranks Among Top 10

Louisiana’s Business Climate Ranks Among Top 10 | Strengthening Brand America | Scoop.it
“Yesterday, the national location marketing firm DCI ranked Louisiana’s business climate tied for No. 10 in the United States – a gain of 20 spots since 2011 – while also ranking Louisiana Economic Development tied for No.”
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Placemaking: Investing to Draw and Keep Talent

Placemaking: Investing to Draw and Keep Talent | Strengthening Brand America | Scoop.it
“Livability and talent recruitment have become the conjoined twins of economic development. If you want to have a puncher’s chance of drawing talent to your community, you need to encourage creation of the environment that appeals to them.”
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Why you should care about California’s ban on commissions for site-selection consultants

Why you should care about California’s ban on commissions for site-selection consultants | Strengthening Brand America | Scoop.it
“Is the Brown administration hurting California by banning commissions for consultants who help companies win tax credits? Some consultants themselves disagree on that question.”
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Economic Development Innovation & Leadership Awards Honor 20 Professionals

Economic Development Innovation & Leadership Awards Honor 20 Professionals | Strengthening Brand America | Scoop.it
“GIS Planning Inc., in partnership with fDi Intelligence, a division of the Financial Times in London, held an award ceremony in Fort Worth this evening to recognize 20 professionals from a variety of public and private organizations with Economic...”
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Where Young College Graduates Are Choosing to L...

Where Young College Graduates Are Choosing to L... | Strengthening Brand America | Scoop.it
“More young people are moving to the very heart of cities, even in economically troubled places like Buffalo and Cleveland.”
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Bound together: marriage rates and the American dream - Deseret News

Bound together: marriage rates and the American dream - Deseret News | Strengthening Brand America | Scoop.it
“The Deseret News National Edition fills a void in the American media landscape through rigorous journalism for family- and faith-oriented audiences.”
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