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Why Your PR Isn't Working (and How to Fix It)

Why Your PR Isn't Working (and How to Fix It) | Strengthening Brand America | Scoop.it
“In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Hired a new executive? Write a press release.”
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Strengthening Brand America
News on Economic Development and Place Branding
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Site Selection magazine cites Louisville effort - The Courier-Journal

Site Selection magazine cites Louisville effort - The Courier-Journal | Strengthening Brand America | Scoop.it
“Site Selection Magazine cites Louisville Forward for economic pursuits”
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Louisiana second in Site Selection's competiveness rankings - The Advocate

Louisiana second in Site Selection's competiveness rankings - The Advocate | Strengthening Brand America | Scoop.it
“Louisiana’s economic development efforts are second in the nation for competitiveness in Site Selection magazine’s rankings for 2014. Louisiana’s competitive score was 408.5, just a half-point behind”
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Arkansas is Economically Robust

Arkansas is Economically Robust | Strengthening Brand America | Scoop.it
“By David Hodes Arkansas is a state with a vibrant economy, a host of natural resources including a beautiful natural forest and a growing population around clusters of businesses in areas such as aerospace and information technology.”
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Better together—Boosting American clean energy manufacturing through pairing national labs and industry

Better together—Boosting American clean energy manufacturing through pairing national labs and industry | Strengthening Brand America | Scoop.it
“The Department of Energy, like the rest of us, wants U.S. clean energy manufacturing to be more competitive.”
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Americans Need Jobs, Not Populism - The Atlantic

Americans Need Jobs, Not Populism - The Atlantic | Strengthening Brand America | Scoop.it
“Instead of raging against a "rigged" system, Democrats should work together with business to build an economy that distributes its benefits more broadly.”
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Doing Good Work Matters More Than Your Personal Brand

Doing Good Work Matters More Than Your Personal Brand | Strengthening Brand America | Scoop.it
“There’s still a lot of chat on the topic of personal branding. Particularly for people just entering the world of social media, there’s major pressure to create a distinctive personal brand now more than ever.”
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UPDATE: Danville announces new brand for the River District - WDBJ7

“Danville River District: Reimagine that. That is the new brand for Danville's downtown.”
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Interview: Ed Burghard on Strengthening Brand A...

Interview: Ed Burghard on Strengthening Brand A... | Strengthening Brand America | Scoop.it
““Attracting investment and business for the economic development of a city or region is a key motivation behind many place branding and marketing initiatives.”
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Competitive Brand Strategy

Competitive Brand Strategy | Strengthening Brand America | Scoop.it
“At Beloved Brands, we always start with the consumer so that we ensure we are meeting the needs of consumers rather than blindly putting things out into the marketplace that no one wants.”
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Top Metros for Job Growth: South and West

Top Metros for Job Growth: South and West | Strengthening Brand America | Scoop.it
“The good news in new figures released last week by the U.S. Bureau of Labor Statistics is that jobless rates were down in 339 of 387 metros.”
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Nation brand building merges to destination marketing in today's digital age - eTurboNews.com

Nation brand building merges to destination marketing in today's digital age - eTurboNews.com | Strengthening Brand America | Scoop.it
“The Pacific Asia Tourist Association (PATA) staged it's 2015 conference on the growing global trends in the 3 billion dollar global tourism industry at the picturesque district of Sichuan Province in”
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​Site Selection magazine: Nashville chamber's corporate recruitment team ... - Nashville Business Journal (blog)

​Site Selection magazine: Nashville chamber's corporate recruitment team ... - Nashville Business Journal (blog) | Strengthening Brand America | Scoop.it
“Site Selection magazine has named the Nashville Area Chamber of Commerce as one of the top economic development groups in the United States.”
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Little Rock honored as one of "10 Great Southern Downtowns" - THV 11

Little Rock honored as one of "10 Great Southern Downtowns" - THV 11 | Strengthening Brand America | Scoop.it
“LITTLE ROCK, Arkansas (May 4, 2015) – Southern Business & Development magazine has released its 13th annual "10 Top Tens" issue, and several Arkansas”
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Is public helped or harmed by closed economic deals? - Asheville Citizen-Times

Is public helped or harmed by closed economic deals? - Asheville Citizen-Times | Strengthening Brand America | Scoop.it
“Legality and propriety of elected officials signing non-disclosure agreements questioned.”
Ed Burghard's insight:
Oversight can be easily provided by establishing a bi-partisan review Board that is allowed to keep records from public knowledge until after a deal is signed.
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From farmworker to farm owner: One man's story of the American dream

From farmworker to farm owner: One man's story of the American dream | Strengthening Brand America | Scoop.it
“What is the bigger challenge: Going from farmworker to farmer, or immigrant to citizen?”
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Site Selection Names Top US Economic Development Groups

Site Selection Names Top US Economic Development Groups | Strengthening Brand America | Scoop.it
“As part of its annual Best to Invest rankings, Site Selection magazine has named its list of top U.S. economic development groups for 2014.”
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Rebranding Maine For Entrepreneurs [Video] | Visible Logic

Rebranding Maine For Entrepreneurs [Video] | Visible Logic | Strengthening Brand America | Scoop.it
“Can Maine Brand Itself As An Entrepreneurial State? | COMPELLING BRAND IDENTITIES IN PRINT & WEB”
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Ido Aharoni: Why Brand Capital Is Part of National Security

Ido Aharoni: Why Brand Capital Is Part of National Security | Strengthening Brand America | Scoop.it
“Ido Aharoni, Israeli consul general to the United States in New York, says that nations must be proactive in building their brand image.”
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Toronto’s working poor are moving to the suburbs

Toronto’s working poor are moving to the suburbs | Strengthening Brand America | Scoop.it
“TORONTO, April 20, 2015 /CNW/ – A new report from the Metcalf Foundation examines the continued upward creep of working poverty in Canada’s wealthiest city.”
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Governor Jack Markell at SelectUSA Summit

“Jack Markell, Governor of Delaware, believes foreign direct investment- one of SelectUSA's key priorities- will create more jobs “right here at home.””
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Q and A: Canada's seemingly unshakeable 'nice' image - Ottawa Citizen

Q and A: Canada's seemingly unshakeable 'nice' image - Ottawa Citizen | Strengthening Brand America | Scoop.it
“Stephen Harper wants a more robust role for Canada in the world, but reputations change slowly, an expert says.”
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Securing American dream takes work on many fronts - Cornell Chronicle

Securing American dream takes work on many fronts - Cornell Chronicle | Strengthening Brand America | Scoop.it
“Cornell Chronicle: Daily news from Cornell University”
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