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Lake Havasu City Celebrates 50th Anniversary With New Branding Campaign - PR Newswire (press release)

Lake Havasu City Celebrates 50th Anniversary With New Branding Campaign - PR Newswire (press release) | Strengthening Brand America | Scoop.it
Lake Havasu City Celebrates 50th Anniversary With New Branding Campaign PR Newswire (press release) Working under the auspices of the Lake Havasu City Convention & Visitors Bureau (CVB), a blue ribbon panel of community leaders invested nearly two...
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Tourism manager to enhance city's brand - Whyalla News

Tourism manager to enhance city's brand - Whyalla News | Strengthening Brand America | Scoop.it
“A new dedicated tourism development manager will enhance Whyalla's brand.”
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What Role Does Culture Play In Brand Building? - Forbes

What Role Does Culture Play In Brand Building? - Forbes | Strengthening Brand America | Scoop.it
“The role culture plays in building a sound brand strategy is more important than ever. Think beyond demo and psychographic insights.”
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Upper Cumberland Region marketed to foreign investors - Macon county times

“Upper Cumberland Region marketed to foreign investors Macon county times WASHINGTON, DC - The Upper Cumberland region's readiness for economic development and wealth of available resources was displayed to businesses from all over the world looking...”
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Suits you: brand storytelling in the connected city - Telegraph.co.uk

Suits you: brand storytelling in the connected city - Telegraph.co.uk | Strengthening Brand America | Scoop.it
“Improved mobile coverage provides cities with connected intelligence. If urban environments continue to evolve, what could the future hold?”
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Lessons in branding from the UAE | Wamda.com

Lessons in branding from the UAE | Wamda.com | Strengthening Brand America | Scoop.it
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
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Obama Seeks Boost in Foreign Investment at SelectUSA Summit - Bloomberg

Obama Seeks Boost in Foreign Investment at SelectUSA Summit - Bloomberg | Strengthening Brand America | Scoop.it
“The president takes his economic message before more than 1,200 investors and executives.”
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The American Dream is a myth, says Nobel-prize winner Joseph Stiglitz

The American Dream is a myth, says Nobel-prize winner Joseph Stiglitz | Strengthening Brand America | Scoop.it
“America trails other countries in economic mobility, says economist Joseph Stiglitz”
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Sen. Marco Rubio brings promise of American Dream - Daily Trojan Online

Sen. Marco Rubio brings promise of American Dream - Daily Trojan Online | Strengthening Brand America | Scoop.it
“In early 2010, Sen. Marco Rubio was polling at 3 percent in the U.S. Senate race against then Florida Gov. Charlie Crist. By April 2010, Crist dropped out to run as an independent because Rubio was overwhelming his chances with the Republican Party.”
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American dream is a myth for most, city deputy mayor Richard Buery says - Crain's New York Business (blog)

American dream is a myth for most, city deputy mayor Richard Buery says - Crain's New York Business (blog) | Strengthening Brand America | Scoop.it
“Deputy Mayor Richard Buery deems the idea that Americans achieve what they deserve to be unrealistic”
Ed Burghard's insight:
Americans achieve what they desire and are capable of, not necessarily what they deserve.
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Today's News - The Burghard Group | Strengtheni...

Today's News - The Burghard Group | Strengtheni... | Strengthening Brand America | Scoop.it
““The Burghard Group | Place Brand Masters. Enter your ... Brand America – Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World ...”
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2015 SelectUSA Investment Summit Is Now Open for Business - The White House (blog)

2015 SelectUSA Investment Summit Is Now Open for Business - The White House (blog) | Strengthening Brand America | Scoop.it
“At the 2015 SelectUSA Investment Summit, economic development organizations (EDOs) from across the United States will once again gather to showcase investment opportunities to companies from around the world.”
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How Growth Industries Help the Economy

How Growth Industries Help the Economy | Strengthening Brand America | Scoop.it
“Anyone that knows anything about the economy knows that there are a few factors that go into economic growth. People need to be making money so that they can spend it. Spending gets the economy going.”
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How Small Businesses Create Economic Development

How Small Businesses Create Economic Development | Strengthening Brand America | Scoop.it
“Economic development is a complicated subject. Everybody has an opinion on how best to foster economic development in struggling areas, and hard statistics on what works are difficult to come buy.”
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Four Facts about a New Global Methane Study

“Ahead of the United Nations climate change meeting this year in Paris, the Environmental Defense Fund (EDF) released a new report conducted by the Rhodium Group, which evaluates methane emissions from oil and gas development on a global scale,...”
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7 Habits of Highly Effective Economic Developers

7 Habits of Highly Effective Economic Developers | Strengthening Brand America | Scoop.it
““Most of us spend too much time on what is urgent and not enough time on what is important.” -Stephen R. Covey With apologies to the late inspirational writer Stephen R.”
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Denmark wants to rebrand part of Sweden as 'Greater Copenhagen'

Denmark wants to rebrand part of Sweden as 'Greater Copenhagen' | Strengthening Brand America | Scoop.it
“ Country hopes incorporating southern Swedish region of Skåne will gain the region more business and visitors – but the idea is not universally loved”
Via Viorel MIHAILA
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Sort That Database and Everything Will Be Gravy

Sort That Database and Everything Will Be Gravy | Strengthening Brand America | Scoop.it
“The Ides of March have come and gone, and I have come to praise economic developers and not to bury them. For I once was one, and I like to think that I understand the pressures and the challenges that they face.”
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US urges foreign investment as Select USA Summit begins - Kuwait News Agency

US urges foreign investment as Select USA Summit begins - Kuwait News Agency | Strengthening Brand America | Scoop.it
“US urges foreign investment as Select USA Summit begins Kuwait News Agency WASHINGTON, March 23 (KUNA) -- The US Monday called on foreign investors to look to America for growing their business, and touted the nation's laws, workforce talent, and...”
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How Millennials Are Redefining the American Dream - Huffington Post

How Millennials Are Redefining the American Dream - Huffington Post | Strengthening Brand America | Scoop.it
“With the housing crash and crippling student debt, millennials around the world are redefining The American Dream.”
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Is the American Dream Over?

Is the American Dream Over? | Strengthening Brand America | Scoop.it
“Is opportunity the same as it has always been in America? Or have issues of social mobility and income inequality turned America on her head? | From acare”
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Linking Wellness And Brand

Linking Wellness And Brand | Strengthening Brand America | Scoop.it
“According to a new study conducted by Edelman Wellness 360 in partnership with Edelman Berland, attitudes to health and well-being are changing with some ironic twists. Modern wellness goes beyond doctor’s visits, clinics, and gym memberships.”
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Brand America Newspaper - The Burghard Group | ...

Brand America Newspaper - The Burghard Group | ... | Strengthening Brand America | Scoop.it
““Brand America Newspaper, by Ed Burghard: Latest News On Community Branding. Ed Burghard's insight: Is the American Dream Real? – #BrandAmerica News.”
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The American Dream is a myth, says Nobel-prize winner - CNNMoney

The American Dream is a myth, says Nobel-prize winner - CNNMoney | Strengthening Brand America | Scoop.it
“America trails other countries in economic mobility, says economist Joseph Stiglitz”
Ed Burghard's insight:
Economic mobility is not a valid definition for the American Dream. Visit www.strengtheningbrandamerica.com to read what the American Dream really is.
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South Dakota tries new branding message: We're better than Mars - Fox News

South Dakota tries new branding message: We're better than Mars - Fox News | Strengthening Brand America | Scoop.it
“South Dakota's 'spacey' attempt to attract millennials ”
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