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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Is the American Dream Real?

“In which John discusses moving to New York, equality of opportunity, socioeconomic mobility in the United States in the 21st century, the American dream, and...”
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Letter: Tout the American dream here at home, not overseas - Metro.us

Letter: Tout the American dream here at home, not overseas - Metro.us | Strengthening Brand America | Scoop.it
“Letter: Tout the American dream here at home, not overseas Metro.us Yes, let's put our great wealth to work for America and in America, and welcome those who wish to come here to work and live legally, and to pay taxes, and to have their own shot...”
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Tips On Creating Great Print Advertising - Strengthening Brand ...

Tips On Creating Great Print Advertising - Strengthening Brand ... | Strengthening Brand America | Scoop.it
“How Easy Is It To Achieve The American Dream In Your State? To view the complete set of State rankings based on the ADCI and five explanatory sub-indexes, download the complimentary 2012 American Dream State Ranking Report.”
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Insights Into Effective Benefit Visualization - Strengthening Brand ...

Insights Into Effective Benefit Visualization - Strengthening Brand ... | Strengthening Brand America | Scoop.it
“The Burghard Group | Place Brand Masters. Enter your .... To view the complete set of State rankings based on the ADCI and five explanatory sub-indexes, download the complimentary 2012 American Dream State Ranking Report.”
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The Burghard Group | Strengthening Brand America

The Burghard Group | Strengthening Brand America | Strengthening Brand America | Scoop.it
“The Burghard Group | Strengthening Brand America http://t.co/iyawf18fvz #ADCI #XavierU Interesting data and trends.”
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Entrepreneurial Spirit - Strengthening Brand America

Entrepreneurial Spirit - Strengthening Brand America | Strengthening Brand America | Scoop.it
“The power of the American Dream Composite Index research is found in understanding the 5 sub-indexes and 35 dimensions that comprise the ADCI. The American Dream Entrepreneurial Spirit dimension measures the level of resident ...”
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American Dream Myths - Strengthening Brand America

American Dream Myths - Strengthening Brand America | Strengthening Brand America | Scoop.it
“And, the Xavier University American Dream Composite Index (ADCI) powered by dunnhumby is a quantitative way to assess if they are being successful or not. I have worked with Xavier University to make the data available at both the state ...”
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The dying American dream, perfectly illustrated with Legos

The dying American dream, perfectly illustrated with Legos | Strengthening Brand America | Scoop.it
“The dying American dream, perfectly illustrated with Legos @mandiwoodruff @BrookingsInst http://t.co/G7RHKCIxGq http://t.co/NY9TzyQOoU”;
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Why do most city branding campaigns fail?

Why do most city branding campaigns fail? | Strengthening Brand America | Scoop.it
“ 86% of them to be precise. That’s pretty high. PlacesBrands founder and editor Samantha North explores the matter further in this guest article for the New Statesman’s brand new city blog: CityMetric.”
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Feature Story: Public-Private Partnerships – An Alliance For Progress That Works

Feature Story: Public-Private Partnerships – An Alliance For Progress That Works | Strengthening Brand America | Scoop.it
“By Jenny Vickers From the July/August 2014 issue RiverBend Commerce Park is a 185-acre site with waterfront access on the Buffalo River. The site has nearby rail access, is minutes from the Interstate and within a few miles of crossings into Canada.”
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9 Companies With Truly Inspiring Mission Statements

9 Companies With Truly Inspiring Mission Statements | Strengthening Brand America | Scoop.it
“Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning?”
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Report: Shale Jobs Continue to Grow

“(Image source: Rigzone) It’s not surprising to most that oil and natural gas production continues to create jobs across the nation.”
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Awakening the American dream: Kevin Maggiacomo at TEDxOrangeCoast

“Kevin Maggiacomo shares in a powerful talk how we have lost the american dream and why we should reclaim it. In the spirit of ideas worth spreading, TEDx is ...”
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The American Dream: Rethinking mobility in Utah - Deseret News

The American Dream: Rethinking mobility in Utah - Deseret News | Strengthening Brand America | Scoop.it
“Deseret News The American Dream: Rethinking mobility in Utah Deseret News I am the American Dream. I will be graduating from Brigham Young University in a few weeks, but I already have a job that pays well.”
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Comment on Capturing, Realizing and Achieving the American Dream by Ed Burghard

Comment on Capturing, Realizing and Achieving the American Dream by Ed Burghard | Strengthening Brand America | Scoop.it
“The ADCI data is sensitive to changes in local conditions including changes in public policy. As a consequence, the ADCI score has the potential to hold elected official administrations truly accountable to residents.”
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How Do You Create A Personal Brand Persona? - Strengthening ...

“How Easy Is It To Achieve The American Dream In Your State? To view the complete set of State rankings based on the ADCI and five explanatory sub-indexes, download the complimentary 2012 American Dream State Ranking Report.”
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Economic Conditions - Strengthening Brand America

Economic Conditions - Strengthening Brand America | Strengthening Brand America | Scoop.it
“Economic Conditions. The power of the American Dream Composite Index research is found in understanding the 5 sub-indexes and 35 dimensions that comprise the ADCI. The American Dream Economic sub-index measure resident ...”
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In Which States Are Residents Happiest? - Strengthening Brand ...

In Which States Are Residents Happiest? - Strengthening Brand ... | Strengthening Brand America | Scoop.it
“The power of the American Dream Composite Index research is found in understanding the 5 sub-indexes and 35 dimensions that comprise the ADCI. The American Dream Happiness dimension measures the level of resident “satisfaction ...”
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A.R. Lewis students learning about the American Dream - Greenville News

A.R. Lewis students learning about the American Dream - Greenville News | Strengthening Brand America | Scoop.it
“A.R. Lewis students learning about the American Dream Greenville News Last year, they founded the Inspiring the American Dream Foundation, a nonprofit educational initiative that came from a children's book the couple wrote in 2012, “Abraham's...”
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Infographic: Is the American Dream Still Alive?

Infographic: Is the American Dream Still Alive? | Strengthening Brand America | Scoop.it
“Lease-to-own company Aaron’s released a study entitled Aaron’s New Normal Survey: Understanding American Consumers, which took a closer look at the ongoing impact of the Great Recession on the buying habits of working class Americans. The survey also took a look at consumers’ thoughts on ...”
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Positively Cleveland to pour millions more into promoting city, making region ... - The Plain Dealer - cleveland.com

Positively Cleveland to pour millions more into promoting city, making region ... - The Plain Dealer - cleveland.com | Strengthening Brand America | Scoop.it
“Positively Cleveland to pour millions more into promoting city, making region ...”
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How to Become the Best Blogger in Your Niche

How to Become the Best Blogger in Your Niche | Strengthening Brand America | Scoop.it
“Back in 2012, Max Nisen wrote, “Content marketing is one of the biggest new trends.” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing.”
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Have your say on city branding - Orillia Packet & Times

Have your say on city branding - Orillia Packet & Times | Strengthening Brand America | Scoop.it
“Have your say on city branding Orillia Packet & Times The City of Orillia is undertaking a comprehensive review of the city's brand identity and developing a wayfinding and signage strategy.”
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The most honest city in America is... - First Coast News

The most honest city in America is... - First Coast News | Strengthening Brand America | Scoop.it
“First Coast News The most honest city in America is... First Coast News Taking D.C.'s place at the bottom of the 2014 National Honesty Index: Providence, R.I, with one in five residents dishonoring the honor system to go for a free drink.”
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How Authoritative Is Your Content? 7 Tools to Help You Find Out

How Authoritative Is Your Content? 7 Tools to Help You Find Out | Strengthening Brand America | Scoop.it
“If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. “Don’t let what others are doing affect your practice,” they’ll say.”
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