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New Edition - Brand America

Brand America, by Ed Burghard: Place Branding News From Around The World
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Happy American Dream Day | Commentary by Joe Messina - SCVNEWS.com

Happy American Dream Day | Commentary by Joe Messina - SCVNEWS.com | Strengthening Brand America | Scoop.it
“SCVNEWS.com Happy American Dream Day | Commentary by Joe Messina SCVNEWS.com What about all of the other American workers?”
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Marketing Strategies: How a Business Can Improve Local Economic Development

Marketing Strategies: How a Business Can Improve Local Economic Development | Strengthening Brand America | Scoop.it
“In order for any business to succeed, there needs to be a level of marketing involved. Customers cannot spend money on the services of a business if they don’t know that it exists.”
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Paradise lost: 60% of US citizens believe American dream is unachievable

“Hard work will lead to success - at least that's part of what's known in the US as the American Dream. But some 6 out of every 10 citizens there now think the idea that ties the nation together...”
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Inspirational Quotes From the World's Top CEOs [SlideShare]

Inspirational Quotes From the World's Top CEOs [SlideShare] | Strengthening Brand America | Scoop.it
“This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As living, breathing professionals, we’re often bound to repeat our past mistakes.”
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Are We Really Living the American Dream? - JF Ventures

Are We Really Living the American Dream? - JF Ventures | Strengthening Brand America | Scoop.it
“Living The American Dream is perhaps the most widely discussed national ethos in the world, with people from all over the world in order to achieve it (ARE WE REALLY LIVING THE AMERICAN DREAM?”
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21614150-brands-are-most-valuable-assets-many-c...

21614150-brands-are-most-valuable-assets-many-c... | Strengthening Brand America | Scoop.it
““The Economist What are brands for?The Economist The idea of brand equity arose in America in the 1980s after a bout of cut-throat discounting by consumer-goods companies, which prompted them to look for less-savage and more enduring ways to boost...”...”
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The American Dream Isn't Just About Income - The Federalist

The American Dream Isn't Just About Income - The Federalist | Strengthening Brand America | Scoop.it
“The American Dream Isn't Just About Income The Federalist Howard Gold attracted some attention recently with a USA Today article purporting to calculate the cost of the “American Dream” and tallying up a household income of $130,000 per year.”
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Your Leads Are Annoyed With You: Here's Why [Data]

Your Leads Are Annoyed With You: Here's Why [Data] | Strengthening Brand America | Scoop.it
“When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list.”
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Rethinking How To Reach Brand Audiences

Rethinking How To Reach Brand Audiences | Strengthening Brand America | Scoop.it
“We need to move on. That’s my take-away from a piece by Tara Walpert Levy. We need to move on from a mind-set based on reach and drop-off, and replace it with one centered on engagement and accumulation.”
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What Cities Can Teach Marketers About Marketing - The Customer Edge

What Cities Can Teach Marketers About Marketing - The Customer Edge | Strengthening Brand America | Scoop.it
“This article is by Andy Levine, president and chief creative officer at Development Counsellors International. If you are like most consumer marketing pro (What can 'smart cities' teach the private sector about marketing?”
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Chasing the American Dream: Understanding What Shapes our Fortunes, by Mark Robert Rank, Thomas A. Hirschl and Kirk A. Foster

Chasing the American Dream: Understanding What Shapes our Fortunes, by Mark Robert Rank, Thomas A. Hirschl and Kirk A. Foster | Strengthening Brand America | Scoop.it
Angelia Wilson on a national narrative that distorts reality with its boundless optimism
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Lessons from Branding a Destination: Your People Influence the Touch-points of Your Destination

Lessons from Branding a Destination: Your People Influence the Touch-points of Your Destination | Strengthening Brand America | Scoop.it
(by Jaid Hulsbosch). Locals must be able to identify with your place's brand and be aligned to the brand’s vision and values. A strong destination brand creates a virtuous circle that makes it a desirable place to live and do business. #placebranding #placemarketing
Via Rob Wolfe
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Branding Wichita? Group wants your ideas - Kansas.com

Branding Wichita? Group wants your ideas - Kansas.com | Strengthening Brand America | Scoop.it
“Branding Wichita? Group wants your ideas Kansas.com Partnering with Go Wichita in the project are the Wichita Metro Chamber of Commerce, Greater Wichita Economic Development Coalition, Wichita Downtown Development Corporation, Wichita Community...”
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Which Works Better for Blog Conversion: A Standard CTA or a Full Form?

Which Works Better for Blog Conversion: A Standard CTA or a Full Form? | Strengthening Brand America | Scoop.it
“File this one under Why You Need to Test Stuff for Yourself.”
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A Workers’ Story

A Workers’ Story | Strengthening Brand America | Scoop.it
“This pretty is a crazy story, one that I may not fully grasp. But it’s still important for us to try. My hunch is that there are some lessons to be learned here.”
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Sen. Ted Cruz at Americans for Prosperity's Defending the American Dream Summit

“August 30, 2014 Join us -- text DREAM to 33733!”
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Montana - Home of Residents Living the American...

Montana - Home of Residents Living the American... | Strengthening Brand America | Scoop.it
“Montana ranks #1 in the study, the American Dream Composite Index (ADCI). A second study, the Gallup-Healthways Well-Being Index (WBI), ranks Montana #6. (Montana - Home of Residents Living the American Dream | Real Estate Montana & Co.”
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Paradise lost: 60% of US citizens believe American dream is unachievable - YouTube

“Hard work will lead to success - at least that's part of what's known in the US as the American Dream. But some 6 out of every 10 citizens there now think th... (Paradise lost?”
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Elon Musk's Tesla Gigafactory California incentives split business, consumer groups - Sacramento Business Journal

Elon Musk's Tesla Gigafactory California incentives split business, consumer groups - Sacramento Business Journal | Strengthening Brand America | Scoop.it
California consumer advocates are split over whether the state should join job-hungry competitors in offering huge financial incentives for Tesla Motors' $5 billion battery gigafactory.
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Study: NJ is top 10 for site selection websites - NJBIZ

Study: NJ is top 10 for site selection websites - NJBIZ | Strengthening Brand America | Scoop.it
“Study: NJ is top 10 for site selection websites NJBIZ The analysis ranked the Garden State ninth in its evaluation of "economic development site selection website services" across the United States, highlighting the website of Choose New Jersey,...”
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The American Dream, undocumented - MSNBC

The American Dream, undocumented - MSNBC | Strengthening Brand America | Scoop.it
“MSNBC The American Dream, undocumented MSNBC Eighteen years later, Hugo still doesn't have legal immigration status, but that hasn't stopped him from securing the trappings of the American middle class: a steady job, a wife, three kids, a dog,...”
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Conference Attendees: How to Get the Most Bang for Your Buck

Conference Attendees: How to Get the Most Bang for Your Buck | Strengthening Brand America | Scoop.it
“Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. That’s like “doing marketing” without having any idea why you’re doing it or what you’re trying to accomplish.”
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Brand South Africa: Building an enduring relationship - BusinessDay

Brand South Africa: Building an enduring relationship - BusinessDay | Strengthening Brand America | Scoop.it
“Brand South Africa: Building an enduring relationship BusinessDay Matola also explains the importance of the South Africa nation brand viz-a-viz the promotion of the African brand in view of developing the continent as a whole and competing at par...”
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Logo Design Failures and Its Impact on Brand Image

Logo Design Failures and Its Impact on Brand Image | Strengthening Brand America | Scoop.it
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Montana - Home of Residents Living the American Dream | Real Estate Montana & Co.

Montana - Home of Residents Living the American Dream | Real Estate Montana & Co. | Strengthening Brand America | Scoop.it
“ Montana ranks #1 in the study, the American Dream Composite Index (ADCI). A second study, the Gallup-Healthways Well-Being Index (WBI), ranks Montana #6.”
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