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Report: Shale Transforming American Economy

A new IHS CERA report released this week shows that responsible shale development is supporting a healthy American economy by supporting millions of jobs, increasing investments in new manufacturing plants, and slashing household energy bills.
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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North Dakota’s Boom Turns to Steady Growth

North Dakota’s Boom Turns to Steady Growth | Strengthening Brand America | Scoop.it
“By Rachel Hamilton “North Dakota’s economy is still moving in an upward, positive direction by positive concerted effort to support businesses and entrepreneurial environments,” says Paul Lucy, director of the Economic Development and Finance...”
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Melbourne City Council to spend millions on Christmas - The Age

Melbourne City Council to spend millions on Christmas - The Age | Strengthening Brand America | Scoop.it
“Christmas will undergo a 'brand refresh' in Melbourne this year, as millions of dollars are spent to transform the city into Australia's Christmas capital.”
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Where is the Money in Social Media (ROI)?

Where is the Money in Social Media (ROI)? | Strengthening Brand America | Scoop.it
“Marketers understand instinctively that if you talk to people nicely then they should be more willing to buy from you. But as @treypennington pit it “Happy feelings are not ROI. ROI means RETURN ON INVESTMENT.” MarketingSherpa has put thogether a...”
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Economic development marketing hacks you need to know

Economic development marketing hacks you need to know | Strengthening Brand America | Scoop.it
“When it comes to place marketing, economic development professionals have a pretty strong idea of the essential components: a clear, informative website, a fully-featured GIS location analysis tool and a robust social media presence.”
Ed Burghard's insight:
Effective place marketing begins with a compelling promise. In the U.S., the promise of better enabling residents to achieve their American Dream is the promise to pursue.
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New Adams County brand unveiled - WGEM

New Adams County brand unveiled - WGEM | Strengthening Brand America | Scoop.it
“Adams County has a new brand and logo. Representatives from the Adams County Workforce Steering Committee did the unveiling Tuesday morning. ”
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22 Blogging Tips That Will Get You More Visitors

“Here are 22 blogging tips that will help you be a better blogger, improve the quality of your posts and get you more readers. If you are in the internet marketing and social media you know that content is king.”
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Companies want to know how Generation Z thinks - Boston Globe

Companies want to know how Generation Z thinks - Boston Globe | Strengthening Brand America | Scoop.it
“Generation Z, loosely defined as anybody between the ages of 14 to 20 years old, are starting to spend their own money, and companies want to be prepared. Everybody from Netflix to Target is trying to get on the Gen Z radar.”
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Business and Investment Climate in the United States: Local Economy, State Incentives and Growth Prospects

Business and Investment Climate in the United States: Local Economy, State Incentives and Growth Prospects, is an update to a report jointly released by CII and SelectUSA in 2011.
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Show and Tell With the New Community Profile Infographics

Show and Tell With the New Community Profile Infographics | Strengthening Brand America | Scoop.it
“Images are much more effective than words alone at communicating complex information. When you only have a few critical seconds to hook and sustain the interest of your website visitors, you need to put that knowledge into play strategically.”
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What are the Greatest Opportunities in Branding Small Cities?

“Branding cities of all sizes can at once bring great opportunities and also real challenges. Get it right and there can be great synergy, focus and prosperity. Hit the wrong notes and there can be lost momentum and wasted funds.”
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Production Powerhouses: Manufacturing Jobs Shifting to Smaller, More Suburban Cities

Production Powerhouses: Manufacturing Jobs Shifting to Smaller, More Suburban Cities | Strengthening Brand America | Scoop.it
“Manufacturing continues its comeback across the country, and the regions leading its revival include many small to medium-sized cities, including those located in surburban areas of larger cities.”
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22 Blogging Tips That Will Get You More Visitors

22 Blogging Tips That Will Get You More Visitors | Strengthening Brand America | Scoop.it
“Here are 22 blogging tips that will help you be a better blogger, improve the quality of your posts and get you more readers. If you are in the internet marketing and social media you know that content is king.”
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Red Army, Red Dots and the Wind Cries Rhode Island

Red Army, Red Dots and the Wind Cries Rhode Island | Strengthening Brand America | Scoop.it
“As my regular readers (my mother and some guy in India) know, I write primarily for a business audience, tackling topical issues that I think would be of interest to corporate executives, economic developers and just regular folks.”
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Midwest: Economy Improves, but Not Fast Enough

Midwest: Economy Improves, but Not Fast Enough | Strengthening Brand America | Scoop.it
“Interview by Rachel Duran Consumer spending remains strong; when will businesses increase their investments? Editor’s Note: This interview was conducted on June 11, 2015. For the latest information in regard to the U.S.”
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5 Ways to Measure Social Media ROI

5 Ways to Measure Social Media ROI | Strengthening Brand America | Scoop.it
“It’s clear that there’s no single easy way to measure social media ROI. However, combining several different methods may get you the results you need. 1. Direct Method The clear path exists for social media marketers who use social media in a...”
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Webinar: Using infographics and online data tools in economic development

Webinar: Using infographics and online data tools in economic development | Strengthening Brand America | Scoop.it
“Infographics and smart online data tools are changing the way economic developers communicate key information about their communities.”
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Rubio warns 'American Dream' slipping away - Reno Gazette Journal

Rubio warns 'American Dream' slipping away - Reno Gazette Journal | Strengthening Brand America | Scoop.it
“GOP presidential candidate Marco Rubio makes his first campaign stop in Reno Monday night at the Peppermill.”
Ed Burghard's insight:
It would be a more credible message if Mark would review the Xavier University research into the American Dream. He can find it on the www.strengtheningbrandamerica.com website.
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David Gilford Interview – 40 Under 40 Winner

David Gilford Interview – 40 Under 40 Winner | Strengthening Brand America | Scoop.it
“David Gilford is Vice President of the New York City Economic Development Corporation, the City’s primary engine for economic growth.”
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Zimbabwe Not Ready for Rebranding - AllAfrica.com

“Zimbabwe Not Ready for Rebranding AllAfrica.com The speaker took us through an eloquent and well-designed power-point presentation that clearly demonstrated his in-depth understanding of the theoretical issues around nation branding.”
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Panama Canal Expansion Could Lift Smaller-Market Ports

Panama Canal Expansion Could Lift Smaller-Market Ports | Strengthening Brand America | Scoop.it
“When completed sometime early next year, the $5.2 billion Panama Canal expansion project will launch a new era in shipping, allowing larger capacity post-Panamax vessels to navigate through the canal and have direct access to the East Coast.”
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Class warfare is killing off the American Dream - Minneapolis Star Tribune

Class warfare is killing off the American Dream - Minneapolis Star Tribune | Strengthening Brand America | Scoop.it
“The American dream couldn’t be more alive but there are those promoting class warfare who are certainly trying to kill it off.”
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Remember the American Dream? - Peacock Panache

Remember the American Dream? - Peacock Panache | Strengthening Brand America | Scoop.it
“We can choose nativism, civic unrest and continued decline, or we can do the hard but necessary work of restoring the social contract...”
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