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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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How to write a Brand Communications Strategy

How to write a Brand Communications Strategy | Strengthening Brand America | Scoop.it
“The role of Brand Communication is to change consumer behavior to drive the brand’s bond, power and profit. The worst thing you can ever do is start in on a creative brief without doing your homework.”
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Is Advertising a Waste of Money?

Is Advertising a Waste of Money? | Strengthening Brand America | Scoop.it
“Is Advertising a Waste of Money? | Strengthening Brand America: http://t.co/aDnSmXIMO7”;
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Top 10 Social Media Marketing Mistakes That You Shouldn’t Make

Top 10 Social Media Marketing Mistakes That You Shouldn’t Make | Strengthening Brand America | Scoop.it
“Social media marketing is something that everyone is adopting. Be it an established business or a small- local business. Everyone wants to jump onto the bandwagon of making their brand presence felt on social networks.”
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Our Ten Top Place Branding Posts of 2014

“During 2014, we covered a lot of territory within the practice of place and destination branding.”
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Top 10 Killer Secrets on Guest Blog Posting

“These days it seems like more and more people have become involved with guest blogging. The main reason to create a guest post for a blog is generally promotional, though the exact nature of the promotion varies from person to person.”
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Work-life Balance has Six Components

Work-life Balance has Six Components | Strengthening Brand America | Scoop.it
“By Jeff Davidson Here’s all you need to know about work-life balance. As Autumn approaches, it’s as good a time as any for new resolve about your career. Everybody talks about work-life balance, right?”
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What To Expect From A Rebrand

What To Expect From A Rebrand | Strengthening Brand America | Scoop.it
“Every company that rebrands does so with high hopes. Their expectation is of course that this will mark a new chapter in the life of the business. Given how much is being invested, that seems more than a reasonable goal on their part.”
Ed Burghard's insight:
If you don't change your brand promise it isn't rebranding.
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Brand Management is under attack and I’m getting tired of it

Brand Management is under attack and I’m getting tired of it | Strengthening Brand America | Scoop.it
“I always wanted to work in Brand Management. I was lucky to have a great career. On my application for business school over 20 years ago, I outlined my dreams for a career in Brand Management.”
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When To Add Or Eliminate In Brand Portfolios

When To Add Or Eliminate In Brand Portfolios | Strengthening Brand America | Scoop.it
“Branding Strategy Insider readers know, we regularly answer questions from marketers. Today we hear from Sylvia, a VP of Brand Strategy in New York, New York who writes… “We have multiple brands (12) across the organization with varying identities.”
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Brand USA/Discover America In Flight Video HD

“Tick the box on your favourite US destinations and experiences. A Thomas Cook Airlines UK in-flight video.”
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Utica Shale Production Continues to Break Records

“The Ohio Department of Natural Resources (ODNR) has released production results for Ohio’s horizontal shale wells for the second quarter of 2015, and the numbers are outstanding.”
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Infographics and economic development: What ED pros need to know

Infographics and economic development: What ED pros need to know | Strengthening Brand America | Scoop.it
“Infographics are shaking up the field of economic development.”
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Higher Education and the American Dream - Huffington Post

Higher Education and the American Dream - Huffington Post | Strengthening Brand America | Scoop.it
“It's a fair assessment to say that the business model of higher education in this country is broken. How we reached this point is complicated, and the biggest casualty of this sad state of affairs may be the American dream itself.”
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Interview With Jose Filipe Torres CEO Bloom Consulting

Interview With Jose Filipe Torres CEO Bloom Consulting | Strengthening Brand America | Scoop.it
“Interview With Jose Filipe Torres CEO Bloom Consulting | Strengthening Brand America: http://t.co/3mrdU6HVqb”;
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A Rocky Road to Travel; Making Business Development Work

A Rocky Road to Travel; Making Business Development Work | Strengthening Brand America | Scoop.it
“Probably harder than herding cats or making a meeting worthwhile is this thing we call, for lack of a better phrase, “business development.” Business development is an exercise in outreach and I am convinced that most organizations, and this...”
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John Williams-America and Dollar in Trouble

“John Williams of ShadowStats.com says, “We are still living in the throes of the panic of 2008. What the central banks did at that time, specifically the Fed and the ...”
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Amazing Grace

Amazing Grace | Strengthening Brand America | Scoop.it
“American politics are too often an ugly, mean-spirited affair, full of moral posing and finger pointing, which is probably why so many people are turned off by it.”
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How to Create Your Social Media Strategy [INFOGRAPHIC]

“Social media strategy is the foundation of your company’s success. Social media strategy is the why and what part of your activity os social networking sites. If you don’t have a strategy in place, it’s more than likely that you will...”
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27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers

27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers | Strengthening Brand America | Scoop.it
“This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower.”
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Site Selection expert talks before economic forum - Sandusky Register

Site Selection expert talks before economic forum - Sandusky Register | Strengthening Brand America | Scoop.it
“Stresses regional cooperation and good quality life”
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State marketing campaign must focus on 'NJ Brand' - Cherry Hill Courier Post

“Cherry Hill Courier Post State marketing campaign must focus on 'NJ Brand' Cherry Hill Courier Post It isn't new news that New Jersey ranked low (last, in fact) on a recent poll reflecting American's negative opinion of the state.”
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Border Without Walls

Border Without Walls | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Economic development cooperation on the U.S.-Mexico border is getting stronger. Border Without Walls appeared first on Business Facilities (BF) Magazine.”
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Does the American Dream Still Exist?

Does the American Dream Still Exist? | Strengthening Brand America | Scoop.it
“As 2016 draws near, most Americans report being satisfied with their own lives, but not with the direction of the country.”
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7 Habits of Highly Effective Economic Developers

7 Habits of Highly Effective Economic Developers | Strengthening Brand America | Scoop.it
““Most of us spend too much time on what is urgent and not enough time on what is important.” -Stephen R. Covey With apologies to the late inspirational writer Stephen R.”
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Interview: New Cities Foundation

Interview: New Cities Foundation | Strengthening Brand America | Scoop.it
“photo credit: Chicago Gold Coast at Sunrise via photopin (license) Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems?”
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