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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Students eye 'Smart' ways to brand city - Cleveland Daily Banner

“Students eye 'Smart' ways to brand city Cleveland Daily Banner The UTK Smart Communities Initiative paired needed city projects with classes being offered at the university.”
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Paul Rumler wins 40 Under 40 Award in economic development - Quad-Cities Online

Paul Rumler wins 40 Under 40 Award in economic development - Quad-Cities Online | Strengthening Brand America | Scoop.it
“Press release submitted by Quad Cities Chamber ”
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State Focus: Mississippi’s Got It All

State Focus: Mississippi’s Got It All | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Low energy and operating costs, customized incentives and a highly skilled workforce have businesses flocking to the Magnolia State.”
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Report: Millennials are moving to Buffalo, living the 'new American Dream'

Report: Millennials are moving to Buffalo, living the 'new American Dream' | Strengthening Brand America | Scoop.it
“According to a report, more millennials are moving to Buffalo. Some are calling it "the comeback city."”
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Nation Branding: Have your say about Luxembourg's image - Luxemburger Wort - English Edition

Nation Branding: Have your say about Luxembourg's image - Luxemburger Wort - English Edition | Strengthening Brand America | Scoop.it
“What do you associate with Luxembourg? That is exactly what a new survey wants to find out in an effort to help with the government's so-called Nation Branding project.”
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The manufacturing footprint and the importance of U.S. manufacturing jobs

The manufacturing footprint and the importance of U.S. manufacturing jobs | Strengthening Brand America | Scoop.it
“‘While U.S. manufacturing has been hit hard by nearly two decades of policy failures that have damaged its international competitiveness, it remains a vital part of the U.S. economy.”
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Tech, Energy Drive Best-Performing Cities

Tech, Energy Drive Best-Performing Cities | Strengthening Brand America | Scoop.it
“The Milken Institute has released its annual Best-Performing Cities rankings, and while the centers of technology innovation continue to show well, the energy industry had a decided impact on the index this time around. The index ranks 200 large...”
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Utica Shale Closes the Job Gap in Ohio

“As EID reported last week, the unemployment rate in shale counties has fallen at a staggering rate. This past weekend, Team Northeast Ohio released a report with some additional numbers, which fall right in line with the trends EID highlighted,...”
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6 Basic Reports Every Marketer Should Know How to Run

6 Basic Reports Every Marketer Should Know How to Run | Strengthening Brand America | Scoop.it
“Truthfully, there are tons of metrics that you can report on.”
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The 14 best startup cities in America

The 14 best startup cities in America | Strengthening Brand America | Scoop.it
“We are all well aware of the usual startup hubs that all the coolest businesses are popping out of ie. San Francisco, Silicon Valley, Brooklyn, etc. But where else can we find (or expect to find) start-ups coming out of?”
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The Rise of the Brand State | Foreign Affairs

The Rise of the Brand State | Foreign Affairs | Strengthening Brand America | Scoop.it
“Look at the covers of the brochures in any travel agency and you will see the various ways in which countries present themselves on the world's mental map.”
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Branding Nashville as Music City: Deana Ivey, Nashville Convention & Visitors Corporation

Over the past 20 years, the CVC has led the strategic development of Nashville’s emergence as a premiere travel destination and been involved with major projects like the Tennessee Titans, Bridgestone Arena, the Nashville Predators and the Music...
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Does your country have an image problem? - Yahoo! Maktoob News

“Independent policy advisor Simon Anholt talks about the complexities of "nation branding".”
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OCIC director wins 40 Under 40 award in economic development - Port Clinton News Herald

OCIC director wins 40 Under 40 award in economic development - Port Clinton News Herald | Strengthening Brand America | Scoop.it
“OCIC director wins 40 Under 40 award in economic development”
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Millennials and The American Dream: It’s Not Dead, Just Different and Delayed

Millennials and The American Dream: It’s Not Dead, Just Different and Delayed | Strengthening Brand America | Scoop.it
“By Alison Hillhouse, MTV Insights photo credit: Jade Brookbank Millennials and their “American Dream” — is it dead? Not quite. Traditionally, the American Dream was conceived as “opportunity for all” regardless of social class.”
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Are you going to map that? Application of GIS in Economic Development | EconomicDevelopment.org

Are you going to map that? Application of GIS in Economic Development | EconomicDevelopment.org | Strengthening Brand America | Scoop.it
“Are you going to map that? Application of GIS in Economic Development: http://t.co/IzS0LkQrVD #econdev #esri via @R_J_Sanders”
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What Was the Most Common Place Branding Advice in 2014?

“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
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‘Most Authoritative’ Peer-Reviewed Study Affirms Safety of Fracking in California

“Last week, the California Department of Conservation (DOC) released the first volume of its Draft Environmental Impact Report (DEIR) for the use of oil and gas well stimulation treatments, including hydraulic fracturing, in California.”
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How to Create a Benchmark to Measure Content Marketing ROI

How to Create a Benchmark to Measure Content Marketing ROI | Strengthening Brand America | Scoop.it
“According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI.”
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Free eBook: Place Branding Expert Advice - Curated by Ed Burghard

Free eBook: Place Branding Expert Advice - Curated by Ed Burghard | Strengthening Brand America | Scoop.it
“Free place branding expert advice is a precious thing. Ed Burghard (StrengtheningBrandAmerica) has put together a very insightful eBook offering precisely that - free advice from some of the leadin...”
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American Dream Insights – December 2014 | Regio...

American Dream Insights – December 2014 | Regio... | Strengthening Brand America | Scoop.it
““Interview with Xavier University Professor Dr. Gregory Smith Job environment and satisfaction with job benefits and security are part of the ADCI Economic””
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Land use planning and economic growth

Land use planning and economic growth | Strengthening Brand America | Scoop.it
“In this daily podcast put forth by CATO Institute, featured speaker Edward L. Glaeser speaks to the fact that not enough attention is paid to land-use regulation when it comes to economic growth and it’s promotion.”
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Sand and Crude Oil Have Railroads and Towns Booming in South Texas

Sand and Crude Oil Have Railroads and Towns Booming in South Texas | Strengthening Brand America | Scoop.it
“The Southwestern Rail Conference featured several railroad companies talking about how the shale boom has revolutionized business for them and nearby towns.”
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