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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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New Study Finds Low Emissions at Marcellus Well Sites

“A new study led by researchers at Drexel University has found low levels of air emissions at well sites in the Marcellus Shale.”
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Emerging Markets: Designing the Nation-Brand with Hunter Tura - AIGA/NY

Emerging Markets: Designing the Nation-Brand with Hunter Tura - AIGA/NY | Strengthening Brand America | Scoop.it
“The Fourth Talk in a Four-Part Series that Charts New Territories in and Beyond Graphic Design”
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State Focus: Minnesota – The Road To Growth Starts Here

State Focus: Minnesota – The Road To Growth Starts Here | Strengthening Brand America | Scoop.it
Business Facilities (BF) Magazine
With economic growth and job creation lifting a rising tide in the Land of the Lakes, the state looks to expand its trade horizons to international markets.
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What Can Times Square Teach Us About Destination Development?

What Can Times Square Teach Us About Destination Development? | Strengthening Brand America | Scoop.it
“Over the past forty years I have visited the Times Square District many, many times.”
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Branding a New Region: The Tillamook Coast, Oregon

Branding a New Region: The Tillamook Coast, Oregon | Strengthening Brand America | Scoop.it
“Last year, TDM was invited to develop brand and tourism strategies for Tillamook County on the acclaimed Oregon Coast.”
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You deserve better advertising

You deserve better advertising | Strengthening Brand America | Scoop.it
“While that’s a very famous tongue-in-cheek quote from David Ogilvy, it should be a kick in the butt to clients. It suggests that if you suck as a client, you will get advertising that sucks. It’s likely true.”
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Does Tourism Marketing Boost Long-term Economic Growth?

Does Tourism Marketing Boost Long-term Economic Growth? | Strengthening Brand America | Scoop.it
“The most detailed econometric study ever conducted into the impacts of tourism-related branding and marketing on cities has revealed some eye-popping outcomes.”
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How Does Wayfinding Support Place Branding? PART ONE

How Does Wayfinding Support Place Branding? PART ONE | Strengthening Brand America | Scoop.it
“The primary function of wayfinding is to guide people to places.”
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Research Finds Land Use Decision-Making Remains Local

Research Finds Land Use Decision-Making Remains Local | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Since the turn of the last century, climate change, economic development, social justice and community revitalization have risen to the top of the land use planning agenda.”
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Walking Away - Closing the Kanawha River Plant - YouTube

“RT @FriendsofCoalWV: Dismantling the American Dream one coal-fired power plant at a time... http://t.co/xLrMdRB8V1”;
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Pennsylvania Oil & Gas Development Helps Economically Depressed Communities

“Researchers from Clark University recently released a study claiming that economically depressed communities tend to host shale development more often than richer communities – but, for some strange reason, only in Pennsylvania.”
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Columbus, Indiana Workforce, Economic Development Incentives Secure Faurecia Expansion

“Faurecia Emissions Control Technologies, the world’s sixth-largest automotive supplier and a global manufacturer of automobile emissions control systems, announced plans for a major expansion of its operations in Columbus, IN.”
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Detroit: A thriving place to build your business

Detroit: A thriving place to build your business | Strengthening Brand America | Scoop.it
From: NBC News
By Julie Halpert
Friday May 15
When the founding team members of Shinola were deciding where to locate their company, Detroit was a very early and strong favorite.
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Getting brand Malaysia right

Getting brand Malaysia right | Strengthening Brand America | Scoop.it
Tourists and expats find the message of what we say Malaysia is to be completely incongruent with their experiences.
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2015 American Dream State Ranking Report

2015 American Dream State Ranking Report | Strengthening Brand America | Scoop.it
“Strengthening Brand America-Newly Published 2015 American Dream States Report. How does your state rank in this... http://t.co/Gv17VOzL7h”;
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What Was the Most Common Place Branding Advice in 2014?

What Was the Most Common Place Branding Advice in 2014? | Strengthening Brand America | Scoop.it
“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
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Does Place Branding Need a Rebrand?

Does Place Branding Need a Rebrand? | Strengthening Brand America | Scoop.it
“The question as to whether place branding needs a rebrand because of the misunderstandings that surround it at times was recently posed to me by Samantha North in an interview for PlacesBrands.”
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Brand Nation: The Employee Advocacy Revolution Highlights (HD)

“A nation is one whereby its citizens are unified by a common belief system. Successful, flourishing nations do so by embracing and extending the diversity and ...”
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Whose Place Brand is it Anyway?

Whose Place Brand is it Anyway? | Strengthening Brand America | Scoop.it
“Last week I was reminded of the fragility of place brands and how they need to foster deep community roots from the start of their brand planning process.”
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Arianna Huffington discusses American dream in danger - Nation's Restaurant News

Arianna Huffington discusses American dream in danger - Nation's Restaurant News | Strengthening Brand America | Scoop.it
“With many Americans struggling to get by, industry puts dream within reach”
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Major Research Gaps in New Utica Shale Air Quality Study

“The authors of a recent study finding elevated polycyclic aromatic hydrocarbon (PAH) levels near shale natural gas wells in Carroll County, Ohio, have admitted the sample size used for their study was too small and the chief assumption used for...”
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Utah Launches Economic Development Map as Site Selection Tool

“The Utah Governor’s Office of Economic Development and the Economic Development Corporation of Utah announced the launch of an interactive economic development map to help businesses find the location-specific data they need to make informed site...”
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Letter: What happened to American dream? - Fayetteville Observer

Letter: What happened to American dream? - Fayetteville Observer | Strengthening Brand America | Scoop.it
“Maybe I'm old-fashioned, or maybe I was told wrong, that our past determines our future. Or is it the other way, backward?”
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