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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 5:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 13, 2012 11:28 PM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 5:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Nation branding made easy - Business Standard

“Nation branding made easy Business Standard While reflecting on the value of strong commercial brands to a country's nation brand, I stumbled upon the following definition of national competitiveness: "National competitiveness is a term that can be...”
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5 Data-Backed Reasons to Redesign an Ugly Website [Infographic]

5 Data-Backed Reasons to Redesign an Ugly Website [Infographic] | Strengthening Brand America | Scoop.it
“For even the most seasoned marketer, website design can be both really exciting (so many possibilities!) and totally daunting (so many possibilities ...).”
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Us Natural Gas Production Continues Steep Rise

Us Natural Gas Production Continues Steep Rise | Strengthening Brand America | Scoop.it
“Natural gas production in the lower 48 United States increased by 0.5 billion cubic feet per day (Bcf/d) during the month of July versus June, according to Bentek Energy®, an analytics and forecasting unit of Platts.”
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How Brand Leaders should lead the Advertising Process

How Brand Leaders should lead the Advertising Process | Strengthening Brand America | Scoop.it
“For most Brand Leaders, it can take quite a lot of experience to finally get good at Advertising.”
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Are local histories the key to better economic ...

Are local histories the key to better economic ... | Strengthening Brand America | Scoop.it
“tie economic development to local history and the foundation of local money. When you do that, you get the whole community for a buy in. EDO’s focus on statistical analysis and methods that can be proven.”
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Will half of people be working remotely by 2020?

Will half of people be working remotely by 2020? | Strengthening Brand America | Scoop.it
“A recent survey of business leaders at the Global Leadership Summit in London reveals some insights into what the (not too distant) future of work could look like.”
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Walmart Awards $4M Grants to Promote US Manufacturing Innovation

Walmart Awards $4M Grants to Promote US Manufacturing Innovation | Strengthening Brand America | Scoop.it
“The Walmart U.S. Manufacturing Innovation Fund announced its first set of grant awards totaling $4 million to seven leading research and development institutions to help them promote the development and growth of domestic manufacturing.”
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'DublinTown' revealed as the new brand name for Dublin City Business ... - Businessandleadership.com

'DublinTown' revealed as the new brand name for Dublin City Business ... - Businessandleadership.com | Strengthening Brand America | Scoop.it
“'DublinTown' revealed as the new brand name for Dublin City Business ... Businessandleadership.com “Dublin city centre is seeing a momentum building that suggests that the worst of the economic downturn is behind us.”
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Doug Moorman – Development Strategies

Doug Moorman – Development Strategies | Strengthening Brand America | Scoop.it
“Before joining Development Strategies Group, Doug Moorman served as the Vice President, Economic Development for the Cincinnati USA Regional Chamber.”
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American dream thriving in boomtown -- Willisto...

American dream thriving in boomtown -- Willisto... | Strengthening Brand America | Scoop.it
““American dream thriving in boomtown -- Williston, ND Orlando Sentinel What I found was Saudi Arabia of the North American plains.”
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Why Natural Gas Prices Collapsed

Why Natural Gas Prices Collapsed | Strengthening Brand America | Scoop.it
“Over the course of the next two columns, I plan to finish up the recent look at BP’s Statistical Review of World Energy 2014. The final two columns will focus on renewable energy, and carbon dioxide emissions.”
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Why brand a nation? | Design Indaba

Why brand a nation? | Design Indaba | Strengthening Brand America | Scoop.it
“Design Indaba | A better world through creativity | Thebe Ikalafeng gets the inside track from the globe's leading nation branding specialists, Simon Anholt and Wally Olins.”
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How Authoritative Is Your Content? 7 Tools to Help You Find Out

How Authoritative Is Your Content? 7 Tools to Help You Find Out | Strengthening Brand America | Scoop.it
“If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. “Don’t let what others are doing affect your practice,” they’ll say.”
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Defining Your Brand Purpose

Defining Your Brand Purpose | Strengthening Brand America | Scoop.it
“The term “purpose” has risen in business prominence as brands look for ways to connect what they are evaluated for in the short term, with their commitments over longer timeframes.”
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Guest Column: Making Sense Of Utica Well Results

Guest Column: Making Sense Of Utica Well Results | Strengthening Brand America | Scoop.it
“Finally, we have five quarters of data with which to do comparisons and analysis. A geologist offers his take on the Utica's production so far.”
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Natural Gas Production Increased Tenfold in Utica since 2012.

Natural Gas Production Increased Tenfold in Utica since 2012. | Strengthening Brand America | Scoop.it
“The Utica shale play is hitting a couple milestones with the number of horizontal wells about to surpass 1,000 and natural gas production expected to surpass more than 1.3 billion cubic feet per day by September.”
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Cool in the North Country

Cool in the North Country | Strengthening Brand America | Scoop.it
“DULUTH, Minn. – “Supposing is good, but finding out is better.” Mark Twain wrote that, to which I believe should be the working motto of all corporate site selection consultants. So I came here to find out.”
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The 12 Types of People You’ll Meet at a Conference

The 12 Types of People You’ll Meet at a Conference | Strengthening Brand America | Scoop.it
“To all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal?”
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My City: Unique, experiential brand brings spinoffs - St. Albert Leader

My City: Unique, experiential brand brings spinoffs - St. Albert Leader | Strengthening Brand America | Scoop.it
“My City: Unique, experiential brand brings spinoffs St. Albert Leader Around 2008, he was starting to pave the path of St. Albert's new brand development. This resulted in St.”
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Managing a nation brand during crisis - Capital FM Kenya (blog)

Managing a nation brand during crisis - Capital FM Kenya (blog) | Strengthening Brand America | Scoop.it
“Managing a nation brand during crisis Capital FM Kenya (blog) But what happens when a nation brand goes through a crisis? According to Simon Anholt, a branding expert, building the reputation of a country takes between 5 to 20 years.”
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4 Fresh Ways to Squeeze More Conversions Out of Your Blog

4 Fresh Ways to Squeeze More Conversions Out of Your Blog | Strengthening Brand America | Scoop.it
“This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Allow me to make an assumption about you: At one time or another, you’ve done something because your friends were doing it.”
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Are You Good Enough - Huffington Post

Are You Good Enough - Huffington Post | Strengthening Brand America | Scoop.it
“Are You Good Enough Huffington Post In dealing with this reality, Simon Anholt, an independent policy advisor to global governments, has developed the Good Country Index, a "measure [of] what each country on earth contributes to the common good of...”
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Forget About Business Attraction | American Dream

Forget About Business Attraction | American Dream | Strengthening Brand America | Scoop.it
“Here is a provocative idea on economic development ... (Forget about job attraction? -... | @scoopit http://t.co/RW89qUGo7l)”
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Featured Contributor: Ed Morrison

Featured Contributor: Ed Morrison | Strengthening Brand America | Scoop.it
“In this edition of our Featured Contributor series, I had the opportunity to chat to Ed Morrison about his work in the economic development field. Tell me how you first got involved in economic development?”
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City Branding Project: Norwich City

This is a city branding project I worked on with my colleagues from MSc Brand Leadership course in University of East Anglia. The purpose is to get insights from the public on how they see the city and how they want it to be.
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