Strengthening Bra...
Follow
Find
16.2K views | +0 today
 
Scooped by Ed Burghard
onto Strengthening Brand America
Scoop.it!

Brand USA partners with Cirque du Soleil @ Travel Weekly

Brand USA partners with Cirque du Soleil @ Travel Weekly | Strengthening Brand America | Scoop.it
A new initiative from Brand USA will see it promote the destination's entertainment experiences through creative and sports partnerships.
more...
No comment yet.

From around the web

Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
Your new post is loading...
Your new post is loading...
Scooped by Ed Burghard
Scoop.it!

Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
more...
Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
Scooped by Ed Burghard
Scoop.it!

4 Rules For Making Authentic Brand Claims

4 Rules For Making Authentic Brand Claims | Strengthening Brand America | Scoop.it
“The debacle over the Rob Lowe DirecTV ads and the accuracy of their claims is a reminder of just how much pressure marketers are under to get cut-through. Thing is – where’s the cut off point?”
Ed Burghard's insight:
Same thing can be said for politicians.
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Jobs And The American Dream

Jobs And The American Dream | Strengthening Brand America | Scoop.it
“Don’t get too caught up in making money or having a job, get excited about the fact that you can design your life. Quote attributed to: Darren L. Johnson Does Job Growth Translate To Achieving The American Dream?”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Scott Walker on Twitter

Scott Walker on Twitter | Strengthening Brand America | Scoop.it
“America is the greatest country on Earth and the American Dream is one of the many reasons why. - TW pic.twitter.com/yu3vrkpbKO”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Our Kids: The American Dream in Crisis by Robert D Putnam review – concerned, scholarly

Our Kids: The American Dream in Crisis by Robert D Putnam review – concerned, scholarly | Strengthening Brand America | Scoop.it
“The gap between haves and have-nots was economic. Now it’s social, too, and a new apartheid stalks America”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Repealing the 'death tax' and restoring the Ame...

Repealing the 'death tax' and restoring the Ame... | Strengthening Brand America | Scoop.it
““This week, I voted to repeal the death tax and help put the American Dream back within reach for family farmers across southeast and southern Missouri.””
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

User Experience is Brand Experience

“The phrase, “we’re concerned about our brand,” is often misused. These words commonly mask a group’s real desire, which is focused on visuals. Translated…”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Does ‘place branding’ need a rebrand? (part 1)

Does ‘place branding’ need a rebrand? (part 1) | Strengthening Brand America | Scoop.it
“photo credit: sensitive noise / obvious 2 via photopin (license) Does the word ‘branding’ in ‘place branding’ give an false impression of the discipline?”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Location Spotlight Of The Week: Hoosier Energy

Location Spotlight Of The Week: Hoosier Energy | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine With easy access to the airport, highway and railway transportation systems, Indiana remains a major attraction for manufacturers and distribution centers. To learn more about Hoosier Energy, visit this microsite.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Repealing the 'death tax' and restoring the American dream - Houston Herald

Repealing the 'death tax' and restoring the American dream - Houston Herald | Strengthening Brand America | Scoop.it
“This week, I voted to repeal the death tax and help put the American Dream back within reach for family farmers across southeast and southern Missouri.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

10 Ways To Achieve Brand Leadership

10 Ways To Achieve Brand Leadership | Strengthening Brand America | Scoop.it
“Marketers often talk about being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

An Update on Texas: The Governor and The Entrepreneur

An Update on Texas: The Governor and The Entrepreneur | Strengthening Brand America | Scoop.it
“Because companies need to know about future opportunities and economic developers nationwide should be aware of their competition, let me tell you what’s happening here in Texas where I live.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Why do people cross the border illegally? It's not what you think

Why do people cross the border illegally? It's not what you think | Strengthening Brand America | Scoop.it
“President Obama 's executive order on immigration will affect the lives of millions of undocumented immigrants — perhaps as profoundly as their illegal crossing into the U.S. did in the first place.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

How to write amazing Consumer Insights that will create a bond with your consumer

How to write amazing Consumer Insights that will create a bond with your consumer | Strengthening Brand America | Scoop.it
“A client asked me to review their advertising creative brief and I was shocked by a few things: the brief was 8 pages long, while there were many features there were no benefits and while there were facts about the product, there were no consumer...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Report – Rural Texas Economic Development Boom Led by Wind Energy Projects

Report – Rural Texas Economic Development Boom Led by Wind Energy Projects | Strengthening Brand America | Scoop.it
“The American Wind Energy Association last week released its annual U.S. Wind Industry Annual Market Report, which shows that the industry added 23,000 jobs last year, bringing the sector’s total employment to 73,000.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Donald Trump: Welfare Destroys The American Dream

“In the course of an eight minute segment, Donald Trump and the Fox Friends managed to blame President Obama for inciting violence in Ferguson.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

24 Honest Brand Slogans By Clif Dickins

24 Honest Brand Slogans By Clif Dickins | Strengthening Brand America | Scoop.it
“Branding is all about good company image and great customer feedback. However, even the biggest brands have some qualities, which do not exactly enhance their brand's value.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Washington County: A Shale Success Story

“When the first successful Marcellus Shale well was drilled in Washington County, Pennsylvania over a decade ago, no one could have foreseen the tremendous economic impact and growth this industry would bring.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The U.S. Doesn't Own the American Dream Anymore - The Cheat Sheet

The U.S. Doesn't Own the American Dream Anymore - The Cheat Sheet | Strengthening Brand America | Scoop.it
“Studies show that the American Dream is now more easily attained by those that don't, in fact, live in America. What happened?”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Indiana Religious Freedom Law News: PR Firm Hired to Improve Image After ... - The Christian Times

Indiana Religious Freedom Law News: PR Firm Hired to Improve Image After ... - The Christian Times | Strengthening Brand America | Scoop.it
“The state of Indiana has hired a public relations firm to rebrand its image after it received scathing criticisms from the religious freedom law signed by Republican Mayor Mike Pence last month.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

What Will Volvo Do?

What Will Volvo Do? | Strengthening Brand America | Scoop.it
“Sometimes determining what I should write about in my blog, which targets an audience comprised of both economic developers and corporate executives, is the hardest part.But by taking a cue from my former career as a journalist, a business editor...”
more...
No comment yet.