Strengthening Bra...
Follow
Find
16.3K views | +0 today
 
Scooped by Ed Burghard
onto Strengthening Brand America
Scoop.it!

City, Convention and Visitor's Bureau Giving $40K for Casper Branding - K2 Radio

City, Convention and Visitor's Bureau Giving $40K for Casper Branding
K2 Radio
“The CVB has agreed to pay for the research, and the city has agreed to pay for the design up to $40,000.” McCreight says the branding process is critical for Casper.
more...
No comment yet.

From around the web

Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
Your new post is loading...
Your new post is loading...
Scooped by Ed Burghard
Scoop.it!

Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
more...
Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
Scooped by Ed Burghard
Scoop.it!

Alabama: Key Player in Regional Economic Boom

Alabama: Key Player in Regional Economic Boom | Strengthening Brand America | Scoop.it
“By Rachel Hamilton “One thing that has been most notable for us has been the alignment that has occurred between economic development and education in our state,” says Secretary Greg Canfield of the Alabama Department of Commerce, adding that the...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand New: New Logo and Identity for LA 2024 Olympic Bid City by RE:

Brand New: New Logo and Identity for LA 2024 Olympic Bid City by RE: | Strengthening Brand America | Scoop.it
“Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.”
Ed Burghard's insight:
A logo does not equate to an identity. Identity is the desired future state. Image is the current state. Branding is a strategic process to move from image to identity. A logo is simply a visual articulation (reminder) of a brand promise.
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand New: New Logo and Identity for LA 2024 Olympic Bid City by RE:

Brand New: New Logo and Identity for LA 2024 Olympic Bid City by RE: | Strengthening Brand America | Scoop.it
“Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Homeownership is no longer the linchpin of the American dream

Homeownership is no longer the linchpin of the American dream | Strengthening Brand America | Scoop.it
“While many Americans may aspire to own a homes, homeownership will not rise until wages increase.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Ride the Tiger

Ride the Tiger | Strengthening Brand America | Scoop.it
“During the 1992 presidential campaign, then candidate Ross Perot, an astute Texas businessman if there ever was one, warned that NAFTA (North American Free Trade Agreement) would create a “giant sucking sound” of jobs going south to the cheap labor...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

A partial reading list for local economy change-makers

““My good friend Darrin Wasniewski, who leads the Wisconsin Main Street program, sent Ed Morrison and I a tweet Friday asking us for recommendations for good books for economic development types.””
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

American Dream Insights – December 2014 | Regio...

American Dream Insights – December 2014 | Regio... | Strengthening Brand America | Scoop.it
“““““““Interview with Xavier University Professor Dr. Gregory Smith Job environment and satisfaction with job benefits and security are part of the ADCI Economic”””””””
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Interview: Ed Burghard on Strengthening Brand America

Interview: Ed Burghard on Strengthening Brand America | Strengthening Brand America | Scoop.it
“Interview with Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

7 Components Of A Powerful Brand Strategy

7 Components Of A Powerful Brand Strategy | Strengthening Brand America | Scoop.it
“A powerful brand strategy combines ‘the logic and the magic’ – that mix of rational and emotive elements that, together, combine to give a brand engagement, connectedness, distinction and focus.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Place Making: The Construction of (Regional) Id...

Place Making: The Construction of (Regional) Id... | Strengthening Brand America | Scoop.it
“Guest post by Gerard van Keken on place making as tool for non-places and regions to stand out, and how locals can support regional branding initiatives.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

City and State Leaders Commit to Collaboration

City and State Leaders Commit to Collaboration | Strengthening Brand America | Scoop.it
“A stronger comeback for Michigan and Detroit means partnering and acting together.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Front Line: High-Speed Rail Spurs Economic Development

Front Line: High-Speed Rail Spurs Economic Development | Strengthening Brand America | Scoop.it
“Economic benefits include construction and operations jobs and manufacturing and supply chain opportunities. More than 25 rail manufacturing companies and suppliers have committed to expanding their U.S.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The young adults are leaving and not coming back

The young adults are leaving and not coming back | Strengthening Brand America | Scoop.it
“So ran the headline in a recent article in the Mitchell Advocate newspaper. The rural counties of Huron Perth, located on the shores of Lake Huron in Ontario Canada, are losing their youth, and they are not returning.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Location is Everything to Maryland’s Economy

Location is Everything to Maryland’s Economy | Strengthening Brand America | Scoop.it
“By David Hodes Maryland prospers from their location near the Washington, D.C., area and all of the government work that comes from the government businesses there — most of it IT-related. Because of the U.S.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Empire - McAmerica: The Success Secrets of Brand USA

“Despite the many failures of its government, America continues to triumph as the biggest brand in the world. Empire investigates how the use of American soft ...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

First Quarter Utica Production Numbers Continue To Impress

“The Ohio Department of Natural Resources (ODNR) announced the first quarter of 2015 production results for Ohio’s horizontal shale wells today, proving that the Utica Shale is continuing to be a big player in American’s energy renaissance.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE

“One of the great challenges for many places when it comes to place branding is to not become absolutely boring and bland in an effort to please disparate voices within the community.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

American Dream Insights – December 2014 | Regional Business Talk

““““““Interview with Xavier University Professor Dr. Gregory Smith Job environment and satisfaction with job benefits and security are part of the ADCI Economic””””””
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand Jamaica: beyond sun, sand and sea - Jamaica Gleaner (subscription)

Brand Jamaica: beyond sun, sand and sea - Jamaica Gleaner (subscription) | Strengthening Brand America | Scoop.it
“How to position the nation in a globalising world is a crucial imperative for Jamaica. With the thawing of relations between our neighbour Cuba and the United States, and the anticipated rise in tourists and investors to the Spanish-speaking...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Madison Silvert Interview – 40 Under 40 Winner

Madison Silvert Interview – 40 Under 40 Winner | Strengthening Brand America | Scoop.it
“.@MadisonSilvert Interview – 40 Under 40 Winner | Strengthening Brand America http://t.co/UezzVDGYnm @aboutdci @EdBurghard #econdev”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

How Ritz-Carlton meets the “unexpressed” needs of consumers

How Ritz-Carlton meets the “unexpressed” needs of consumers | Strengthening Brand America | Scoop.it
“Impeccable service separates Ritz-Carlton Ritz-Carlton does a lot of things right to earn the high prices they are able to charge–the best locations, beautiful rooms, nice beds and great meals.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The Creative Core: The Secret to the Most Successful Creative Economies

The Creative Core: The Secret to the Most Successful Creative Economies | Strengthening Brand America | Scoop.it
“Communities with creative economies are in high demand right now, but how easy is it to create one?”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Long-Term Solution for Michigan’s Transportation Infrastructure Requires Funding Compromise, Increased Revenue, Immediate Action

Long-Term Solution for Michigan’s Transportation Infrastructure Requires Funding Compromise, Increased Revenue, Immediate Action | Strengthening Brand America | Scoop.it
“Click here to view the embedded video. Investing in transportation infrastructure is crucial to the state’s comeback and economic development strategy.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

API Rankings: U.S. States Exceeding Entire Nations in Oil and Gas Production

“New rankings from the American Petroleum Institute (API) show that individual states rank alongside – and in many cases exceed – the output of top energy producing countries in the world. The rankings draw from data compiled by the U.S.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Building a Sustainable Labor Pipeline

Building a Sustainable Labor Pipeline | Strengthening Brand America | Scoop.it
“More companies are thinking through the long-term goals of training a sustainable supply of labor, and maintaining a productive workforce as manufacturing technology continues to evolve.”
more...
No comment yet.