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City, Convention and Visitor's Bureau Giving $40K for Casper Branding - K2 Radio

City, Convention and Visitor's Bureau Giving $40K for Casper Branding
K2 Radio
“The CVB has agreed to pay for the research, and the city has agreed to pay for the design up to $40,000.” McCreight says the branding process is critical for Casper.
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 5:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 13, 2012 11:28 PM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 5:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Corporate Strategy Success Guide

Corporate Strategy Success Guide | Strengthening Brand America | Scoop.it
“This fabulous article by Charles Roxburgh is a must read for every decision maker responsible for deciding the fate of a proposed strategy.”
Ed Burghard's insight:
This advice is good for community development strategies as well.
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Exports and FDI: New Avenues for Manufacturing

Exports and FDI: New Avenues for Manufacturing | Strengthening Brand America | Scoop.it
“It’s not a small world after all. In fact, it’s a big world with a big appetite for all types of products and commodities, providing a key source of opportunity, investment and jobs.”
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FTC Blocks Made in the USA Brand, LLC From Deceptive Labeling - Sourcing Journal Online (subscription)

FTC Blocks Made in the USA Brand, LLC From Deceptive Labeling - Sourcing Journal Online (subscription) | Strengthening Brand America | Scoop.it
“CNBC.com FTC Blocks Made in the USA Brand, LLC From Deceptive Labeling Sourcing Journal Online (subscription) The Federal Trade Commission announced on Tuesday that Made in the USA Brand, LLC, which provides a “Made in USA” certification seal to...”
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Steve Fritsch – TeamNEO | Regional Business Talk

Steve Fritsch – TeamNEO | Regional Business Talk | Strengthening Brand America | Scoop.it
“Steve Fritsch, Senior Director of Strategic Network Engagement for Team NEO , talks this week with host, Ed Burghard about the emerging challenges facing.”
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New Report Provides Facts on Water Use and Fracking in the West

“One of the many tired arguments from anti-fracking activists is that hydraulic fracturing consumes excessive quantities of water and that certain states (particularly western states, which are often prone to drought) are at the greatest risk.”
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American Dream Infographic - Strengthening Brand America

American Dream Infographic - Strengthening Brand America | Strengthening Brand America | Scoop.it
“Infpgraphic providing ADCI ranking on how well residents feel they are achieving their American Dream by state.”
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How To Lead The Right Way - Compendium on Leade...

How To Lead The Right Way - Compendium on Leade... | Strengthening Brand America | Scoop.it
“Ed Burghard's insight: How To Lead The Right Way (How To Lead The Right Way - Compendium on Leadership Lessons | @scoopit http://t.co/iGEdP8E0Im)”
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Brand USA Weathers Washington Turbulence, Advances in the House - brandchannel.com

Brand USA Weathers Washington Turbulence, Advances in the House - brandchannel.com | Strengthening Brand America | Scoop.it
“Brand USA Weathers Washington Turbulence, Advances in the House brandchannel.com US Rep.”
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FDI is Great for US

FDI is Great for US | Strengthening Brand America | Scoop.it
“Last month, I wrote a blog entitled It’s a Scary World. The tragic events of this past week with the shootdown of a passenger airliner in eastern Ukraine and the invasion of the Gaza strip by Israeli forces only reinforces that premise.”
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New! Enhanced higher education layer on ZoomProspector

New! Enhanced higher education layer on ZoomProspector | Strengthening Brand America | Scoop.it
“GIS Planning is excited to announce an update to the higher education data on ZoomProspector Enterprise.”
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Is nostalgia the best branding strategy for Singapore? - Marketing Interactive

Is nostalgia the best branding strategy for Singapore? - Marketing Interactive | Strengthening Brand America | Scoop.it
“Is nostalgia the best branding strategy for Singapore? Marketing Interactive Perhaps it's this new national mood that's fuelling a new search for authentic experiences and as part of that, for 'real brands'.”
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Pro-Business States: One Recipe, Many Ingredients

Pro-Business States: One Recipe, Many Ingredients | Strengthening Brand America | Scoop.it
“Pollina Corporate Real Estate has released its annual Pro-Business States ranking, based on 32 factors that, as the authors say, state governments can control, including taxes, human resources, education, regulatory environment, right-to-work...”
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Ed Burghard – Strengthening Brand America 2014 | Regional Business Talk

Ed Burghard – Strengthening Brand America 2014 | Regional Business Talk | Strengthening Brand America | Scoop.it
“Recently Michael Scott, one of our new program Hosts sat down with Ed Burghard, CEO of the Burghard Group, and President of Strengthening Brand America through (Ed Burghard - Strengthening Brand America 2014 - #EconDev”
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The Tornado at work: excepts from my interview at Strengthening Brand America | Wise Economy

The Tornado at work: excepts from my interview at Strengthening Brand America | Wise Economy | Strengthening Brand America | Scoop.it
“The Tornado at work: excepts from my interview at Strengthening Brand America http://t.co/YceXW5kfDI #econdev #cplan #localgov #cities”
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House votes to keep government in the tourism promotion business - L.A. Biz

House votes to keep government in the tourism promotion business - L.A. Biz | Strengthening Brand America | Scoop.it
“House votes to keep government in the tourism promotion business L.A.”
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10 Placemaking Tips for Economic & Social Growt...

10 Placemaking Tips for Economic & Social Growt... | Strengthening Brand America | Scoop.it
“from Janette MacDonald, executive director of Downtown London | Renew Hamilton [with audio] (10 Placemaking Tips for Economic & Social Growth of Your Community | @scoopit http://t.co/5WSxalZgHg)...”
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New data show faster job growth in states with higher minimum wage

New data show faster job growth in states with higher minimum wage | Strengthening Brand America | Scoop.it
“New state-by-state hiring data reveals that the 13 American states that raised minimum wages this year are actually creating jobs faster than the rest of the country, challenging arguments that higher minimum wages would hurt job growth.”
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Harmonizing Shale Gas Emissions Shows True Climate Benefits

“A new peer-reviewed study published by the Proceedings of the National Academy of Sciences (PNAS) has finally put methane emissions estimates into better perspective. While there have been countless life cycle assessments (LCA) performed over the...”
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Dara: Living the American dream - Alexandria To...

Dara: Living the American dream - Alexandria To... | Strengthening Brand America | Scoop.it
““Dara: Living the American dream Alexandria Town Talk I was about 10 years old when a Southern Baptist Missionary told me about the American dream.” (Dara: Living the American dream - Alexandria Town Talk http://t.co/oY3HQllayh)...”
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Stop thinking like a PRODUCT manager and think like a BRAND manager

Stop thinking like a PRODUCT manager and think like a BRAND manager | Strengthening Brand America | Scoop.it
“Usually when I ask “what makes a great brand”, the first answer I get is “they have a great product”.”
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Briefcase: Jobless rate declined in 22 states in June - The Spokesman Review

Briefcase: Jobless rate declined in 22 states in June - The Spokesman Review | Strengthening Brand America | Scoop.it
“Briefcase: Jobless rate declined in 22 states in June The Spokesman Review WASHINGTON – Unemployment rates dropped in 22 U.S. states last month and stayed the same in 14, as the nation at large posted a fifth straight month of solid hiring.”
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American Dream Infographic - Strengthening Bran...

American Dream Infographic - Strengthening Bran... | Strengthening Brand America | Scoop.it
““Infpgraphic providing ADCI ranking on how well residents feel they are achieving their American Dream by state.” (American Dream Infographic - Strengthening Brand America http://t.co/QbiXJ2SipZ)...”
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Pass this infographic along.
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California: Not 50 States Anymore - Guardian Liberty Voice

California: Not 50 States Anymore - Guardian Liberty Voice | Strengthening Brand America | Scoop.it
“Guardian Liberty Voice California: Not 50 States Anymore Guardian Liberty Voice He has a point about the branding issue, but it is not exactly limited to just the state's brand.”
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Brand Strategy Project Approved By City of Wixom - Alchemy Group

Brand Strategy Project Approved By City of Wixom - Alchemy Group | Strengthening Brand America | Scoop.it
“The brand strategy project that Alchemy and partners worked on for the City of Wixom has been approved to move forward. (The brand strategy project that our team was apart of was approved by the city of Wixom!”
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Brand building: Why Japan plays catch-up with regional competitors

Brand building: Why Japan plays catch-up with regional competitors | Strengthening Brand America | Scoop.it
“Nation branding is all the rage these days as governments and industry seek a competitive marketing advantage in attracting business,… (RT @drpersuasion: My latest opinion piece on nation brand Japan (EuroBiZ, Japan Today).”
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