Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
“A client asked me to review their advertising creative brief and I was shocked by a few things: the brief was 8 pages long, while there were many features there were no benefits and while there were facts about the product, there were no consumer...”
“Business Facilities (BF) Magazine The Natural State boasts an educated workforce enriched by long-term training and a strategic location that offers cost-efficient access to tens of millions of U.S. consumers.”
“photo credit: publicidad hotel via photopin (license) What value does place brand strategy offer as part of a wider place making process? We’d like to share with you a report by Malcolm Allan of Place Matters.”
“Researchers from Clark University recently released a study claiming that economically depressed communities tend to host shale development more often than richer communities – but, for some strange reason, only in Pennsylvania.”
“Faurecia Emissions Control Technologies, the world’s sixth-largest automotive supplier and a global manufacturer of automobile emissions control systems, announced plans for a major expansion of its operations in Columbus, IN.”
“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
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