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6 Facts Every Brand Should Know

6 Facts Every Brand Should Know | Strengthening Brand America | Scoop.it
NegoSentro.com - Creating Opportunities. Sharing Ideas. For Filipino technopreneurs and digipreneurs.
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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How to write amazing Consumer Insights that will create a bond with your consumer

How to write amazing Consumer Insights that will create a bond with your consumer | Strengthening Brand America | Scoop.it
“A client asked me to review their advertising creative brief and I was shocked by a few things: the brief was 8 pages long, while there were many features there were no benefits and while there were facts about the product, there were no consumer...”
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The American Dream: How it Relates to Students Today - KQED (blog)

The American Dream: How it Relates to Students Today - KQED (blog) | Strengthening Brand America | Scoop.it
“The American Dream: having a well-paying job, a house with a fence, marriage, children, and maybe a dog. For many millenials, their goals don't exactly line up with the good ol' American Dream.”
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Infographics and economic development: What ED pros need to know

Infographics and economic development: What ED pros need to know | Strengthening Brand America | Scoop.it
“Infographics are shaking up the field of economic development.”
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How to attract people to your city (and it’s not just about jobs) | EconomicDevelopment.org

How to attract people to your city (and it’s not just about jobs) | EconomicDevelopment.org | Strengthening Brand America | Scoop.it
“Labour attraction and retention is a key element of economic success. It can best be accomplished by advertising a city's strengths and developing its”
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SelectUSA Investment Summit pays dividends for Oakland - Hometownlife.com

SelectUSA Investment Summit pays dividends for Oakland - Hometownlife.com | Strengthening Brand America | Scoop.it
“SelectUSA Investment Summit pays dividends for Oakland County”
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State Focus: Destined For Success In Arkansas

State Focus: Destined For Success In Arkansas | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine The Natural State boasts an educated workforce enriched by long-term training and a strategic location that offers cost-efficient access to tens of millions of U.S. consumers.”
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Place branding as part of place making: Report

Place branding as part of place making: Report | Strengthening Brand America | Scoop.it
“photo credit: publicidad hotel via photopin (license) What value does place brand strategy offer as part of a wider place making process? We’d like to share with you a report by Malcolm Allan of Place Matters.”
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New Study Finds Low Emissions at Marcellus Well Sites

“A new study led by researchers at Drexel University has found low levels of air emissions at well sites in the Marcellus Shale.”
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Emerging Markets: Designing the Nation-Brand with Hunter Tura - AIGA/NY

Emerging Markets: Designing the Nation-Brand with Hunter Tura - AIGA/NY | Strengthening Brand America | Scoop.it
“The Fourth Talk in a Four-Part Series that Charts New Territories in and Beyond Graphic Design”
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State Focus: Minnesota – The Road To Growth Starts Here

State Focus: Minnesota – The Road To Growth Starts Here | Strengthening Brand America | Scoop.it
Business Facilities (BF) Magazine
With economic growth and job creation lifting a rising tide in the Land of the Lakes, the state looks to expand its trade horizons to international markets.
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What Can Times Square Teach Us About Destination Development?

What Can Times Square Teach Us About Destination Development? | Strengthening Brand America | Scoop.it
“Over the past forty years I have visited the Times Square District many, many times.”
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An Update on Texas: The Governor and The Entrepreneur

An Update on Texas: The Governor and The Entrepreneur | Strengthening Brand America | Scoop.it
“Because companies need to know about future opportunities and economic developers nationwide should be aware of their competition, let me tell you what’s happening here in Texas where I live.”
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NC Tops By Site Selection Magazine - North Carolina News Network

NC Tops By Site Selection Magazine - North Carolina News Network | Strengthening Brand America | Scoop.it
“NCNN - North Carolina News Network, delivering news statewide.”
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The Whiting Brand with Mayor Joe Stahura

“The city of Whiting has recently been increasing their visibility across the region, and that's partly all due to their new branding initiative. Though they have pins ...”
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Swansea rebranded 'city of innovation' in new branding initiative for the ... - WalesOnline

Swansea rebranded 'city of innovation' in new branding initiative for the ... - WalesOnline | Strengthening Brand America | Scoop.it
“New brands for Swansea and the wider Swansea Bay City Region will be unveiled at today's inaugural Innovation Summit”
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On the Wrong Track

On the Wrong Track | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Our failure to invest in infrastructure puts the United States in a precarious position. On the Wrong Track appeared first on Business Facilities (BF) Magazine.”
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2015 American Dream States

2015 American Dream States | Strengthening Brand America | Scoop.it
“Is your state an American Dream State? Each year, with the help of Xavier University, the Burghard Group publishes the list of American Dream states.”
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Pennsylvania Oil & Gas Development Helps Economically Depressed Communities

“Researchers from Clark University recently released a study claiming that economically depressed communities tend to host shale development more often than richer communities – but, for some strange reason, only in Pennsylvania.”
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Columbus, Indiana Workforce, Economic Development Incentives Secure Faurecia Expansion

“Faurecia Emissions Control Technologies, the world’s sixth-largest automotive supplier and a global manufacturer of automobile emissions control systems, announced plans for a major expansion of its operations in Columbus, IN.”
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Detroit: A thriving place to build your business

Detroit: A thriving place to build your business | Strengthening Brand America | Scoop.it
From: NBC News
By Julie Halpert
Friday May 15
When the founding team members of Shinola were deciding where to locate their company, Detroit was a very early and strong favorite.
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Getting brand Malaysia right

Getting brand Malaysia right | Strengthening Brand America | Scoop.it
Tourists and expats find the message of what we say Malaysia is to be completely incongruent with their experiences.
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2015 American Dream State Ranking Report

2015 American Dream State Ranking Report | Strengthening Brand America | Scoop.it
“Strengthening Brand America-Newly Published 2015 American Dream States Report. How does your state rank in this... http://t.co/Gv17VOzL7h”;
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What Was the Most Common Place Branding Advice in 2014?

What Was the Most Common Place Branding Advice in 2014? | Strengthening Brand America | Scoop.it
“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
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