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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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What Can Times Square Teach Us About Destination Development?

What Can Times Square Teach Us About Destination Development? | Strengthening Brand America | Scoop.it
“Over the past forty years I have visited the Times Square District many, many times.”
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Your Economic Development Website is Not All That

Your Economic Development Website is Not All That | Strengthening Brand America | Scoop.it
“Conventional wisdom holds that an economic development organization must have a good if not exceptional website if it is to attract the attention of a site selection consultant or some CEO sitting up late in his or her pajamas who is scouring the...”
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11th Annual Consultants Survey: Consultants’ Exhibit Confidence and Increasing Project Activity

11th Annual Consultants Survey: Consultants’ Exhibit Confidence and Increasing Project Activity | Strengthening Brand America | Scoop.it
“The majority of those responding to the Consultants Survey feel the economy is already on a continuous growth track, which is reflected in the new facility and expansion plans of their clients.”
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What The Labor Board’s New Rules Mean For Your Company

What The Labor Board’s New Rules Mean For Your Company | Strengthening Brand America | Scoop.it
“The NLRB’s new union election rules shorten a company’s chances for convincing employees that there’s no need for a union — which could be preemptively avoided by better labor-management communication.”
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India and the American Dream - Huffington Post

India and the American Dream - Huffington Post | Strengthening Brand America | Scoop.it
“I was surprised by the question, "Do you live with your family?" I tried to explain that the answer was no. In India, families live together. Here we are focused on independence and the desire to make it on our own.”
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Fitness and the Economy

Fitness and the Economy | Strengthening Brand America | Scoop.it
“If you took a moment to look at life, you would see that so many things that individuals do revolve around economic development.”
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7 Tools for Finding & Connecting With Influential Bloggers

7 Tools for Finding & Connecting With Influential Bloggers | Strengthening Brand America | Scoop.it
“The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community.”
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An Economic Development Majority Changes Everything

An Economic Development Majority Changes Everything | Strengthening Brand America | Scoop.it
“Majorities matter. When an election creates a new majority of your elected officials that supports economic development, you know you’ll have backing to achieve your goals.”
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10 ways how to make your brand more loved

10 ways how to make your brand more loved | Strengthening Brand America | Scoop.it
“Where is your brand on the Brand Love Curve? In the consumer’s mind, brands sit on the Brand Love Curve, with brands going fromIndifferent to Like It to Love It and finally becoming a Beloved Brand.”
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DETROIT VS EVERYBODY

DETROIT VS EVERYBODY | Strengthening Brand America | Scoop.it
“DETROIT – Every January, Cobo Center, now in the final stages of a $279-million expansion and upgrade, is the scene of the North American International Auto Show.”
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Comment: How do you sell a nation brand?

Comment: How do you sell a nation brand? | Strengthening Brand America | Scoop.it
“Brian Coane, Partner at The Leith Agency considers what selling Scotland tells us about whether the heart or the head is most influential when it comes to nation branding”
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Interview: Chinese investment in U.S. to remain bullish, says SelectUSA chief - GlobalPost

Interview: Chinese investment in U.S. to remain bullish, says SelectUSA chief - GlobalPost | Strengthening Brand America | Scoop.it
“by Xinhua writers Jiang Yujuan, Liu Shuai”
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Our Ten Top Place Branding Posts of 2014

Our Ten Top Place Branding Posts of 2014 | Strengthening Brand America | Scoop.it
“During 2014, we covered a lot of territory within the practice of place and destination branding.”
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Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE

“One of the great challenges for many places when it comes to place branding is to not become absolutely boring and bland in an effort to please disparate voices within the community.”
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Building a Sustainable Labor Pipeline

Building a Sustainable Labor Pipeline | Strengthening Brand America | Scoop.it
“More companies are thinking through the long-term goals of training a sustainable supply of labor, and maintaining a productive workforce as manufacturing technology continues to evolve.”
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29th Annual Survey of Corporate Executives: A Realignment of Location Priorities

29th Annual Survey of Corporate Executives: A Realignment of Location Priorities | Strengthening Brand America | Scoop.it
“The location and expansion plans of our Corporate Survey respondents are not as robust as we had hoped, and their site selection priorities have been realigned, with facilities costs supplanting labor considerations.”
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Does Tourism Marketing Boost Long-term Economic Growth?

Does Tourism Marketing Boost Long-term Economic Growth? | Strengthening Brand America | Scoop.it
“The most detailed econometric study ever conducted into the impacts of tourism-related branding and marketing on cities has revealed some eye-popping outcomes.”
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SelectUSA: Chinese investment in US to remain bullish

“An official with a U.S. federal-level organization aimed at facilitate international investment in the country has expressed optimism about Chinese investment in the United States. Citing...”
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New Peer-Reviewed Study Latest to Discredit Duke Methane Papers

“Study finds “no significant correlation between dissolved methane concentrations in groundwater and proximity to nearby oil/gas wells.” A new peer-reviewed study discredits findings of controversial research claiming that higher concentrations of...”
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How Employees Help Economic Growth

How Employees Help Economic Growth | Strengthening Brand America | Scoop.it
“In order for the economy to grow there need to be intelligent people at the helm that know how to do their jobs and make companies that draw in customers.”
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Business and Investment Climate in the United States: Local Economy, State Incentives and Growth Prospects

Business and Investment Climate in the United States: Local Economy, State Incentives and Growth Prospects, is an update to a report jointly released by CII and SelectUSA in 2011.
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2015 SelectUSA

“Mar. 24, 2015: Secretary Kerry delivers remarks at 2015 SelectUSA Investment Summit.”
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'The Danish way' trumps the American dream - The Local

'The Danish way' trumps the American dream - The Local | Strengthening Brand America | Scoop.it
“The American author of a new book about Danish parenting writes that the Danes' focus on empathy makes them much happier than Americans who pursue material goods.”
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Lessons in branding from the UAE | Wamda.com

Lessons in branding from the UAE | Wamda.com | Strengthening Brand America | Scoop.it
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
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Brand USA Appoints David Whitaker as Chief Marketing Officer - TravelPulse

Brand USA Appoints David Whitaker as Chief Marketing Officer - TravelPulse | Strengthening Brand America | Scoop.it
“The industry veteran boasts a proven track record.”
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