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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Consultant City not a flattering brand - Orillia Packet & Times

Consultant City not a flattering brand - Orillia Packet & Times | Strengthening Brand America | Scoop.it
“The City of Orillia is succumbing to an urban blight that is affecting many municipalities: consultant mania.”
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Video on “How to write a winning brand positioning statement”

Video on “How to write a winning brand positioning statement” | Strengthening Brand America | Scoop.it
“Bringing our blog to life through video At Beloved Brands, we have created a new video Series called BELOVED BRANDS 180. Each video will be 180 seconds (3 minutes) in length and our goal is to get Brand Leaders to do a 180 on their thinking.”
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How Do You Re-Brand Israel? - Arutz Sheva

How Do You Re-Brand Israel? - Arutz Sheva | Strengthening Brand America | Scoop.it
“Professor explains how Netanyahu's Congress speech signals a shift on public diplomacy efforts, and outlines what else needs to be done.”
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Since 2002: Billions Invested In Northeast Ohio Bioscience Start-Ups

Since 2002: Billions Invested In Northeast Ohio Bioscience Start-Ups | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine More than $2 billion invested in Northeast Ohio bioscience startups since 2002; milestone could signify critical mass.”
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Can Detroit Turn The Corner?

Can Detroit Turn The Corner? | Strengthening Brand America | Scoop.it
“Can Detroit Turn The Corner? | Strengthening Brand America: http://t.co/Fn11AfR6XR recover must Detroit change its brand”
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JobsOhio Annual Report and Ohio Economic Development Strategic Plan

JobsOhio Annual Report and Ohio Economic Development Strategic Plan | Strengthening Brand America | Scoop.it
“Lead Ohio economic development non-profit corporation JobsOhio has published its annual report and strategic plan for executing its mission.”
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8 things millennials want—and don’t want—show how different they are from their parents

8 things millennials want—and don’t want—show how different they are from their parents | Strengthening Brand America | Scoop.it
“Goldman Sachs dives into the likes and dislikes of the next generation of Americans.”
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Colorado Experiences Phenomenal Success

“By David Hodes The economy in Colorado has been on a series of back-to-back strategic moves that have made the state a rock star of economic success over the last two years.”
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8 Ways Organic Design Helps the Economy

“Organic design is the new wave that’s sweeping the world in an attempt to create more environmentally friendly structures and products. More and more designers are creating eco-friendly products in an attempt to conserve resources.”
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What Was the Most Common Place Branding Advice in 2014?

What Was the Most Common Place Branding Advice in 2014? | Strengthening Brand America | Scoop.it
“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
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How home-grown organisations can improve their economical development

How home-grown organisations can improve their economical development | Strengthening Brand America | Scoop.it
“How home-grown organisations can improve their economical development | Strengthening Brand America #chaireAnmt http://t.co/3aAwKVdwOh”;
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How Birthright Citizenship For American Samoans Could Threaten 'The Samoan ... - NPR (blog)

How Birthright Citizenship For American Samoans Could Threaten 'The Samoan ... - NPR (blog) | Strengthening Brand America | Scoop.it
“A Supreme Court case on automatic citizenship for Samoans could pit the preservation of an indigenous culture against a broader call for rights.”
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The Mexican immigrant who achieved the American dream via Wall Street - The National

The Mexican immigrant who achieved the American dream via Wall Street - The National | Strengthening Brand America | Scoop.it
“Through sheer determination Julissa Arce climbed the Wall Street ladder to become a vice president at Goldman Sachs. But there was just one problem with her exemplary career — she was an undocumented Mexican immigrant.”
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Remarks at SelectUSA Summit Briefing - US Department of State (press release)

Remarks at SelectUSA Summit Briefing - US Department of State (press release) | Strengthening Brand America | Scoop.it
“Remarks at SelectUSA Summit Briefing”
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Branding For A New Dimension

Branding For A New Dimension | Strengthening Brand America | Scoop.it
“I’ve written a few times about the increasing popularity of a trend called mindful living. This trend is continuing to grow, along with rising awareness of what brands are and how consumers see themselves in the brand’s story.”
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Video: Utica Shale Boosting Ohio’s Small Businesses

“Over the past five years, Ohio’s shale development has had an incredible impact on small businesses in the state, creating new jobs, reducing our unemployment rate, and having a truly game-changing impact on the mix and diversity of Ohio’s economy.”
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Is The American Dream An Illusion?

Is The American Dream An Illusion? | Strengthening Brand America | Scoop.it
“Despite all evidence to the contrary, Americans still are holding on to the dream of upward economic mobility. What will make them finally see the...”
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United We Brand: Reimagining the State Flags - HOW Design

United We Brand: Reimagining the State Flags - HOW Design | Strengthening Brand America | Scoop.it
“Scott Kirkwood explores "United We Brand," a collection of state flags redesigned for the 21st century.”
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The American Dream: Made in China?

The American Dream: Made in China? | Strengthening Brand America | Scoop.it
“After thirty years of U.S. outsourcing, the economic relationship between the U.S. and China is shifting yet again.”
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Branding Nashville as Music City: Deana Ivey, Nashville Convention & Visitors Corporation

Over the past 20 years, the CVC has led the strategic development of Nashville’s emergence as a premiere travel destination and been involved with major projects like the Tennessee Titans, Bridgestone Arena, the Nashville Predators and the Music...
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Ohio: Pushing Back From Uncertain Times

Ohio: Pushing Back From Uncertain Times | Strengthening Brand America | Scoop.it
“By David Hodes Ohio is a state that has pushed away the wreckage of the past economic struggles as economic development leaders have opened up the door to new opportunities and new methodologies for bringing back the economy in a strong, guided and...”
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Working with Stakeholders – free chapter

Working with Stakeholders – free chapter | Strengthening Brand America | Scoop.it
“photo credit: ::: M @ X ::: via photopin cc Stakeholders: one of the most important elements in successful place branding. But having the ability to manage a group of diverse stakeholders is also one of the more challenging things to get right.”
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Detroit – Building A Vibrant Future Built On The Past

Detroit – Building A Vibrant Future Built On The Past | Strengthening Brand America | Scoop.it
“RT @FreelancePhilJ: Detroit – Building A Vibrant Future Built On The Past | Strengthening Brand America: http://t.co/sXiXSnC84w #econdev”
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25 Images That Show How Big Our Cities Have Gotten

25 Images That Show How Big Our Cities Have Gotten | Strengthening Brand America | Scoop.it
“We live in an increasingly urban world and it’s not hard to understand why; research shows that urban areas provide more opportunity for innovation, economic...”
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