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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 5:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 13, 2012 11:28 PM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 5:07 AM
Hi Ed--now I have two great resources for your inspiration!
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EPA, Energy Officials Tout Benefits of U.S. Shale Gas Boom

“Praise for U.S. shale development continued to pile up this week from America’s top energy experts and regulators. Secretary of Energy Ernest Moniz and U.S.”
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The End Of The Unique Selling Proposition?

The End Of The Unique Selling Proposition? | Strengthening Brand America | Scoop.it
“When Rosser Reeves first proposed the Unique Selling Proposition many decades ago now, the world was a very different place.”
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Chart of the Day: Xavier index shows American d...

Chart of the Day: Xavier index shows American d... | Strengthening Brand America | Scoop.it
““Chart of the Day: Xavier index shows American dream of owning home falters Cincinnati Business Courier (blog) Rising prices, interest rates that are inching up and limited inventory are likely causing potential home buyers to sour a bit on that...”...”
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The Fundamentals of Inbound Marketing [Free Training Deck]

“Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question?”
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Nigeria, Levick And The Imperatives Of Nation Branding By Tony Usidamen - SaharaReporters.com

Nigeria, Levick And The Imperatives Of Nation Branding By Tony Usidamen - SaharaReporters.com | Strengthening Brand America | Scoop.it
“SaharaReporters.com Nigeria, Levick And The Imperatives Of Nation Branding By Tony Usidamen SaharaReporters.com According to one of the world's leading voices on the subject of National Identity, Simon Anholt, a nation's 'brand' generally refers to...”
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Economic development on vacation: Be a tourist in your hometown

Economic development on vacation: Be a tourist in your hometown | Strengthening Brand America | Scoop.it
“What are your vacation plans this summer? Are you headed to the beach? The mountains? Will you visit family? A condo, hotel or campground? Are you going to a favorite spot from summers past, or will you seek out something new to discover?”
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Why Brands Drive Financial And Business Results

Why Brands Drive Financial And Business Results | Strengthening Brand America | Scoop.it
“We are often asked about the impact of brands on financial, business performance and growth. Enough research has been conducted on this over time throughout the world that one could write and entire book on this subject.”
Ed Burghard's insight:
The same is true for communities.
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How to Get More People to Share Your Blog Posts [Infographic]

How to Get More People to Share Your Blog Posts [Infographic] | Strengthening Brand America | Scoop.it
“I'm sure you've heard that if you want people to share your blog posts, all you have to do is create exceptional blog posts. It’s that simple, right? Truthfully, it's not that easy.”
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How Dubai Ranks on Best City Brands List - Dubai Chronicle

How Dubai Ranks on Best City Brands List - Dubai Chronicle | Strengthening Brand America | Scoop.it
“How Dubai Ranks on Best City Brands List Dubai Chronicle According to the study, the city's brand manages to attract a huge number of tourists every year.”
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Japan's brand is floundering under Abe

Japan's brand is floundering under Abe | Strengthening Brand America | Scoop.it
“Attending the Association of Asian Studies conference in Singapore last week, I realized that Japan's global image is not what it might be. Prime Minister Shinzo Abe says Japan is ... (I'm heavily quoted in this think piece on nation brand Japan.”
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A Measure of Spirit: Cities With the Most Creative Connectivity

A Measure of Spirit: Cities With the Most Creative Connectivity | Strengthening Brand America | Scoop.it
“What do San Francisco, Boston and Nashville have in common? Not much it might seem, but these three cities were recently singled out as the most creative cities in America by Forbes.”
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This tool promises to find the best location for your business

This tool promises to find the best location for your business | Strengthening Brand America | Scoop.it
“Vanessa Richardson at Entrepreneur takes a look at a new tool that could give businesses valuable insights when it comes to selecting a location.”
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The unveiling of Brand USA's Discover America branded airberlin airplane

“Brand USA and airberlin are strengthening their collaboration and this month jointly unveiled an Airbus A320 at Dusseldorf Airport branded with Discover America. This marketing campaign with...”
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9 Questions To Evaluate An Ad (Infographic)

9 Questions To Evaluate An Ad (Infographic) | Strengthening Brand America | Scoop.it
“9 Questions To Evaluate An Ad (Infographic) | Strengthening Brand America: http://t.co/QJsSw4cH5E”;
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9 Questions To Evaluate An Ad (Infographic) | A...

9 Questions To Evaluate An Ad (Infographic) | A... | Strengthening Brand America | Scoop.it
““This article was syndicated from: Strengthening Brand America » Blog - Click here to read the original article” (9 Questions To Evaluate An Ad (Infographic) http://t.co/MGTF792ssq)...”
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Interview: Brand USA CEO on the Next Phase of M...

Interview: Brand USA CEO on the Next Phase of M... | Strengthening Brand America | Scoop.it
““ The reauthorization of America’s first official national destination marketing organization, Brand USA, was passed by the House of Representatives on July” (Interview: Brand USA CEO on the Next Phase of Marketing America Abroad”
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Sexy Las Vegas Ad Campaign Signals Meetings Business is Back in Sin City

Sexy Las Vegas Ad Campaign Signals Meetings Business is Back in Sin City | Strengthening Brand America | Scoop.it
"The Las Vegas Convention & Visitors Authority (LVCVA) launched a new ad campaign this month targeting the meetings and convention market with fun, high-wattage visuals that haven’t been promoted on the group side since early 2008."
Via Julien Dos Reis Pedro
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Virginie Mahé's curator insight, July 29, 3:20 AM

Pas convaincue...

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Brand Leadership: Focus, Focus, Focus - Dannielle Blumenthal

Brand Leadership: Focus, Focus, Focus - Dannielle Blumenthal | Strengthening Brand America | Scoop.it
“He was lionized as a hero - but today his younger brother, Benjamin Netanyahu, the country's current Prime Minister, is widely reviled in the media. It seems to me that Israel as a nation-brand has severely lost its focus.”
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Future Economic Development – Where’s Real Estate Headed?

Future Economic Development – Where’s Real Estate Headed? | Strengthening Brand America | Scoop.it
“What’s the housing market look like for 2014? According to Forbes, a trusted source of real estate news and industry data, home builders are cautiously optimistic about the state of real estate affairs for the remainder of 2014 through 2015.”
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Shale workers: It’s safe, It’s Good

Shale workers: It’s safe, It’s Good | Strengthening Brand America | Scoop.it
“In three years of working in the fracking fields of North Dakota, Rick Tippett has witnessed two accidents, he said.”
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Stop Listen Speak. The realpolitik of branding and marketing a city - The Information Daily

“The Information Daily Stop Listen Speak.”
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A Matter of Economic Patriotism

A Matter of Economic Patriotism | Strengthening Brand America | Scoop.it
“It’s a free country or so they say. Like every place, we here in the United States have our laws, regulations and taxes. That’s the nature of things where all government resides, which is sometimes to the ire and discomfort of business.”
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9 Questions To Evaluate An Ad (Infographic)

9 Questions To Evaluate An Ad (Infographic) | Strengthening Brand America | Scoop.it
“This article was syndicated from: Strengthening Brand America » Blog - Click here to read the original article”
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How to attract top tech talent in the middle of nowhere

How to attract top tech talent in the middle of nowhere | Strengthening Brand America | Scoop.it
“Imriel Morgan at The Huffington Post takes a look at how companies can attract top tech talent to their area when they’re not located in a major city or tech hub, including tactics like employee referrals, employer branding, and community outreach.”
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Re-focusing on the American market - Pique Newsmagazine

Re-focusing on the American market - Pique Newsmagazine | Strengthening Brand America | Scoop.it
“Pique Newsmagazine Re-focusing on the American market Pique Newsmagazine "It is tempting to attribute this decline to the recession of 2008/09 and the strengthening of the Canadian dollar. But Canada's attractiveness to U.S.”
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