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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Infographics and economic development: What ED pros need to know

Infographics and economic development: What ED pros need to know | Strengthening Brand America | Scoop.it
“Infographics are shaking up the field of economic development.”
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Seeking the Right Balance

Seeking the Right Balance | Strengthening Brand America | Scoop.it
“I take no glee in the suffering of others. Indeed, the older I get, the more compassion I have for those who find themselves in difficult circumstances. Yep, I’m a real softie.”
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U.S. Infrastructure Funding Needs More Than a Quick Fix

U.S. Infrastructure Funding Needs More Than a Quick Fix | Strengthening Brand America | Scoop.it
“Public investment in infrastructure sits at its lowest level since records have been kept because of underfunding across all levels of government.”
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Announcing City Nation Place Awards!

Announcing City Nation Place Awards! | Strengthening Brand America | Scoop.it
“New Awards to Benchmark Place Branding Presenting an exciting new set of place branding awards from City Nation Place. Get your entries in now!”
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How NY economic developers can position their regions to win big in the Upstate Revitalization Initiative

How NY economic developers can position their regions to win big in the Upstate Revitalization Initiative | Strengthening Brand America | Scoop.it
“It's no secret in New York State that Governor Cuomo has created the Upstate Revitalization Initiative (URI). The New York Upstate Revitalization Initiative is part of an overall program aimed at systematically revitalizing the economy of Upstate...”
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Why rebranding Arizona is serious business - Phoenix Business Journal (blog)

Why rebranding Arizona is serious business - Phoenix Business Journal (blog) | Strengthening Brand America | Scoop.it
“Time will tell whether the state's marketing effort to rebrand itself helps break perceptions of Arizona in and out of the state. It's an effort that's a gubernatorial priority. There may be more than slogans in the program.”
Ed Burghard's insight:
Without a clear understanding of how AZ better enables residents to achieve their American Dream, this exercise is doomed. You can't put lipstick on a pig.
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5 Reasons No One is Clicking on Your Banner Ads

5 Reasons No One is Clicking on Your Banner Ads | Strengthening Brand America | Scoop.it
“If you've been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. People have grown weary of ads that don’t speak to them or interrupt their reading activities.”
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Our Ten Top Place Branding Posts of 2014

Our Ten Top Place Branding Posts of 2014 | Strengthening Brand America | Scoop.it
“During 2014, we covered a lot of territory within the practice of place and destination branding.”
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Replacing strategic planning with agile strategy

Replacing strategic planning with agile strategy | Strengthening Brand America | Scoop.it
“In a world that is becoming more complex, turbulent and less stable, our traditional approach to strategy – – strategic planning – – becomes increasingly less reliable and effective.”
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Will Japan’s Tourism Boom Lead to a Place Branding Boom?

Will Japan’s Tourism Boom Lead to a Place Branding Boom? | Strengthening Brand America | Scoop.it
“Over the years many of my most well-travelled friends have said that Japan is the most beautiful and fascinating country they have visited.”
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Do You Know The 7 Key Criteria of a Great Advertisement?

Do You Know The 7 Key Criteria of a Great Advertisement? | Strengthening Brand America | Scoop.it
“Do You Know The 7 Key Criteria of a Great Advertisement? | Strengthening Brand America: http://t.co/Z3xplAkmR5”;
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Indian Immigrants Make it Obvious That the American Dream Is Alive and Well - Huffington Post

Indian Immigrants Make it Obvious That the American Dream Is Alive and Well - Huffington Post | Strengthening Brand America | Scoop.it
“The lessons that disadvantaged groups can learn from Indian immigrants are to help each other and "pay it forward." America shows the world that providing all people with equal opportunity makes a bigger economic pie; that diversity fuels...”
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7 Habits of Highly Effective Economic Developers

7 Habits of Highly Effective Economic Developers | Strengthening Brand America | Scoop.it
““Most of us spend too much time on what is urgent and not enough time on what is important.” -Stephen R. Covey With apologies to the late inspirational writer Stephen R.”
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Interview: New Cities Foundation

Interview: New Cities Foundation | Strengthening Brand America | Scoop.it
“photo credit: Chicago Gold Coast at Sunrise via photopin (license) Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems?”
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5 Reasons to use infographics for economic development

5 Reasons to use infographics for economic development | Strengthening Brand America | Scoop.it
“The outstanding growth of interest in infographics has been one of the dominant stories in marketing since 2010, whether you are talking economic development or equipment financing.”
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Leading Locations for 2015: Creating a Track Record of Economic Success, Denver-Aurora-Broomfield Ranks First

Leading Locations for 2015: Creating a Track Record of Economic Success, Denver-Aurora-Broomfield Ranks First | Strengthening Brand America | Scoop.it
“Area Development analyzed economic and workforce data for 373 MSAs to determine which U.S. cities are creating jobs and nurturing sustainable economic development.”
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Fracking and Methane: What You Need to Know

“The Environmental Protection Agency (EPA) just rolled out new regulations on methane emissions for oil and gas development. These rules come even as the industry has slashed emissions in recent years (while natural gas production has skyrocketed)...”
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JLL: Do Incentives Matter in Attracting FDI?

“JLL has released a new white paper, “The Importance of Business & Economic Incentives in Attracting Foreign Direct Investment.” Do incentives really matter in the attraction of foreign direct investment?”
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How to Find and Target High-Value Keywords for Your Business

How to Find and Target High-Value Keywords for Your Business | Strengthening Brand America | Scoop.it
“Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels...”
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Lessons in branding from the UAE | Wamda.com

Lessons in branding from the UAE | Wamda.com | Strengthening Brand America | Scoop.it
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
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Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE

Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE | Strengthening Brand America | Scoop.it
“One of the great challenges for many places when it comes to place branding is to not become absolutely boring and bland in an effort to please disparate voices within the community.”
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What are the Greatest Opportunities in Branding Small Cities?

What are the Greatest Opportunities in Branding Small Cities? | Strengthening Brand America | Scoop.it
“Branding cities of all sizes can at once bring great opportunities and also real challenges. Get it right and there can be great synergy, focus and prosperity. Hit the wrong notes and there can be lost momentum and wasted funds.”
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Nation branding of Serbia – Nikola Tesla’s last wish

Nation branding of Serbia – Nikola Tesla’s last wish | Strengthening Brand America | Scoop.it
“photo credit: Tesla via photopin (license) by Vjekoslav Cerovina Nikola Tesla is the most famous and influential Serb in the world.”
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Yes, Attaining The American Dream Is Still Possible - The Federalist

Yes, Attaining The American Dream Is Still Possible - The Federalist | Strengthening Brand America | Scoop.it
“Understanding the American Dream properly is crucial for empowering those struggling to get over the poverty line.”
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Interview With Jose Filipe Torres CEO Bloom Consulting

Interview With Jose Filipe Torres CEO Bloom Consulting | Strengthening Brand America | Scoop.it
“Interview With Jose Filipe Torres CEO Bloom Consulting | Strengthening Brand America: http://t.co/RWCATcSDvw”
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