Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
“The role of Brand Communication is to change consumer behavior to drive the brand’s bond, power and profit. The worst thing you can ever do is start in on a creative brief without doing your homework.”
“Social media marketing is something that everyone is adopting. Be it an established business or a small- local business. Everyone wants to jump onto the bandwagon of making their brand presence felt on social networks.”
“These days it seems like more and more people have become involved with guest blogging. The main reason to create a guest post for a blog is generally promotional, though the exact nature of the promotion varies from person to person.”
“By Jeff Davidson Here’s all you need to know about work-life balance. As Autumn approaches, it’s as good a time as any for new resolve about your career. Everybody talks about work-life balance, right?”
“Every company that rebrands does so with high hopes. Their expectation is of course that this will mark a new chapter in the life of the business. Given how much is being invested, that seems more than a reasonable goal on their part.”
Ed Burghard's insight:
If you don't change your brand promise it isn't rebranding.
“Branding Strategy Insider readers know, we regularly answer questions from marketers. Today we hear from Sylvia, a VP of Brand Strategy in New York, New York who writes… “We have multiple brands (12) across the organization with varying identities.”
“It's a fair assessment to say that the business model of higher education in this country is broken. How we reached this point is complicated, and the biggest casualty of this sad state of affairs may be the American dream itself.”
“Probably harder than herding cats or making a meeting worthwhile is this thing we call, for lack of a better phrase, “business development.” Business development is an exercise in outreach and I am convinced that most organizations, and this...”
“Social media strategy is the foundation of your company’s success. Social media strategy is the why and what part of your activity os social networking sites. If you don’t have a strategy in place, it’s more than likely that you will...”
“Cherry Hill Courier Post State marketing campaign must focus on 'NJ Brand' Cherry Hill Courier Post It isn't new news that New Jersey ranked low (last, in fact) on a recent poll reflecting American's negative opinion of the state.”
“photo credit: Chicago Gold Coast at Sunrise via photopin (license) Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems?”
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