Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
“The U.S. homeownership rate has declined steadily over the last 10 years or so. Is it no longer the 'American Dream.' Americans today are more reluctant to enter the housing market, and rightfully so.”
“As my regular readers (my mother and some guy in India) know, I write primarily for a business audience, tackling topical issues that I think would be of interest to corporate executives, economic developers and just regular folks.”
“Interview by Rachel Duran Consumer spending remains strong; when will businesses increase their investments? Editor’s Note: This interview was conducted on June 11, 2015. For the latest information in regard to the U.S.”
“It’s clear that there’s no single easy way to measure social media ROI. However, combining several different methods may get you the results you need. 1. Direct Method The clear path exists for social media marketers who use social media in a...”
“In my 20 years of consumer marketing, I have seen the best and the worst of brand leaders. When looking at predicting the success of a brand leader or promoting someone to the next level, we look at what that person brings to the table in three...”
“Facebook organic reach is dropping. Are the days of easy Facebook wins over? Should we all abandon our Facebook business pages and focus our social media attention elsewhere? Not so fast. Before you jump the Great Ship Facebook, take a look at the...”
“By Rachel Hamilton “North Dakota’s economy is still moving in an upward, positive direction by positive concerted effort to support businesses and entrepreneurial environments,” says Paul Lucy, director of the Economic Development and Finance...”
“Marketers understand instinctively that if you talk to people nicely then they should be more willing to buy from you. But as @treypennington pit it “Happy feelings are not ROI. ROI means RETURN ON INVESTMENT.” MarketingSherpa has put thogether a...”
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