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And we're off - Shale Energy In Ohio

And we're off - Shale Energy In Ohio | Strengthening Brand America | Scoop.it
And we're off - Cleveland Business News - Northeast Ohio and Cleveland - Crain's Cleveland Business
Ed Burghard's insight:

Great insight on the politics of the shale energy industry.

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Strengthening Brand America
News on Economic Development and Place Branding
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Ed Morrison Keynote Leadership Conference 2014 - YouTube

“Collaboration:: Leadership thorough Strategic Doing So you are a “getting it done” person. In working with multiple organizations, sometimes projects go well...”
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Ginnie Graham: What is your American Dream? - Tulsa World

Ginnie Graham: What is your American Dream? - Tulsa World | Strengthening Brand America | Scoop.it
“Is it about home ownership? Is about the Bill of Rights? For each person, it's something a little different.”
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United We Brand: Reimagining the State Flags - HOW Design

United We Brand: Reimagining the State Flags - HOW Design | Strengthening Brand America | Scoop.it
“Scott Kirkwood explores "United We Brand," a collection of state flags redesigned for the 21st century.”
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The New Weapon

The New Weapon | Strengthening Brand America | Scoop.it
“I generally put little stock in magazine articles that focus on ranking places by their business attractiveness.”
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Amazing Grace

Amazing Grace | Strengthening Brand America | Scoop.it
“American politics is too often an ugly, mean-spirited affair, full of moral posing and finger pointing, which is probably why so many people are turned off by it.”
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Community College and the American Dream - Huffington Post

Community College and the American Dream - Huffington Post | Strengthening Brand America | Scoop.it
“Education changes lives and puts the American Dream within reach for millions of people.”
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Interview: New Cities Foundation

Interview: New Cities Foundation | Strengthening Brand America | Scoop.it
“Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems? Or will smaller cities get left behind in the wake of mega-cities?”
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Former USGS Official: Fracking Necessary to Sustain American Energy Renaissance

“During this week’s Cato Institute Capitol Hill briefing on sustaining the American energy renaissance, Petroleum Geologist Ned Mamula provided insight into how recent advances in fracking and drilling technology have driven the steady increase in...”
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How to re-position your brand by transforming the perception of your competitor’s strength into a weakness

How to re-position your brand by transforming the perception of your competitor’s strength into a weakness | Strengthening Brand America | Scoop.it
“When you’re struggling, the obvious answer marketers look to is to re-position your brand. Have you tried a strategy where you re-position your main competitor as a way to re-position your own brand?”
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Beyond the Confederate flag: Five more racially insensitive things that need ... - New York Daily News

Beyond the Confederate flag: Five more racially insensitive things that need ... - New York Daily News | Strengthening Brand America | Scoop.it
“Purging the nation of perceivably racist cultural relics could be harder than most people think.”
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Retirement Replaces Home Ownership in the 'American Dream' of a Better Life - TheStreet.com

Retirement Replaces Home Ownership in the 'American Dream' of a Better Life - TheStreet.com | Strengthening Brand America | Scoop.it
“A healthy retirement now beats home ownership as a major tenet of the American Dream though achieving it may be tough, according to a poll by Wells Fargo (WFC) and Gallup.”
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Rutgers study: Millions of Americans with part-time jobs want full-time work, can’t find it

Rutgers study: Millions of Americans with part-time jobs want full-time work, can’t find it | Strengthening Brand America | Scoop.it
“Roughly a quarter of the more than 26 million people working part-time in the United States want a full-time job but can’t find one, a reality that has left those workers struggling to pay their bills, according to a new study.”
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Simple tool to help Brand Leaders write better brand strategy statements

Simple tool to help Brand Leaders write better brand strategy statements | Strengthening Brand America | Scoop.it
“A good strategy focuses your limited resources (money, time, people, partners) against an array of unlimited choices (target market, brand message, strategic options, activities) so that you drive the highest return on investment (ROI) and effort...”
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America built on freedom, democracy—and the backs of skilled trades workers

America built on freedom, democracy—and the backs of skilled trades workers | Strengthening Brand America | Scoop.it
“Pundits and politicians often make comments about the concepts that define America, such as freedom or democracy, but maybe more attention should be given to who built our country: skilled trades workers.”
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Share “Bob Funk: Is American Dream still possible...” - NewsOK.com

Share “Bob Funk: Is American Dream still possible...” - NewsOK.com | Strengthening Brand America | Scoop.it
“The American Dream is defined as a set of ideals focused on freedom, and it includes the opportunity to become prosperous and successful thanks to hard work. America is still known all over the world as the land of opportunity.”
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A Harvard professor explains how we can revitalize the American Dream

A Harvard professor explains how we can revitalize the American Dream | Strengthening Brand America | Scoop.it
“America is in a second Gilded Age, and today’s upper class, like that of the 1890s, must experience a “civic reawakening.””
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Analyst: Fracking to Make Manufacturing Cheaper in the U.S. than in China

“We celebrated America over the weekend, and it looks like the celebrations are set to continue: manufacturing will soon be cheaper in the United States than in China – thanks to fracking.”
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How to Answer 11 Common Marketing Questions Using Analytics

How to Answer 11 Common Marketing Questions Using Analytics | Strengthening Brand America | Scoop.it
“When it comes time to assess your marketing efforts, it's not uncommon for you to run into a ton of questions. How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it?”
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Announcing City Nation Place Awards!

Announcing City Nation Place Awards! | Strengthening Brand America | Scoop.it
“New Awards to Benchmark Place Branding Presenting an exciting new set of place branding awards from City Nation Place. Get your entries in now!”
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5 Reasons to use infographics for economic development

5 Reasons to use infographics for economic development | Strengthening Brand America | Scoop.it
“The outstanding growth of interest in infographics has been one of the dominant stories in marketing since 2010, whether you are talking economic development or equipment financing.”
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Air Study Confirms North Texas Fracking Is Protective of Public Health

“A new peer-reviewed study of air quality data in North Texas shows that shale development does not result in harmful levels of air emissions.”
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Seeking the Right Balance

Seeking the Right Balance | Strengthening Brand America | Scoop.it
“I take no glee in the suffering of others. Indeed, the older I get, the more compassion I have for those who find themselves in difficult circumstances. Yep, I’m a real softie.”
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The Quest For Brand Awareness

The Quest For Brand Awareness | Strengthening Brand America | Scoop.it
“It’s always fascinating to compare how you see your place in the market with how others see you. If you’re in a very small market like New Zealand and you look out, you see the whole world before you.”
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If Nashville is 'Music City,' Charlotte is ... - Charlotte Observer

If Nashville is 'Music City,' Charlotte is ... - Charlotte Observer | Strengthening Brand America | Scoop.it
“Charlotte leaders touring Nashville – known widely for its country music industry – said Charlotte could benefit from branding itself around something specific, as Nashville does with its “Music City” brand.”
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Retirement Replaces Home Ownership as 'American Dream'

Retirement Replaces Home Ownership as 'American Dream' | Strengthening Brand America | Scoop.it
“A healthy retirement now beats home ownership as the key piece of the American dream though achieving it may be tough, a poll finds.”
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