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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 5:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 13, 2012 11:28 PM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 5:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Location Notebook: Tesla’s “Gigafactory” - Reno’s Game Changer

“With the announcement that Tesla picked Reno for its highly publicized $5 billion “gigafactory,” the area took a giant step toward civic leaders' goal of remaking its economy and image.”
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Duke Energy Grant to Help Improve Florida’s Site Selection Prospects

“Duke Energy has awarded a $120,000 grant to Enterprise Florida, Inc. to help the state improve its site selection prospects by identifying and evaluating large sites for industrial and commercial projects.”
Ed Burghard's insight:
Knowing your product matters in place branding.
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Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed

Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed | Strengthening Brand America | Scoop.it
“A lot's happened in the marketing world in the last few years. Social networks have gone even more mainstream, Vine's become a thing, Twitter's made analytics available for everyone, Google's algorithm has changed (several times ...”
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Top 100 Most Livable Cities in America

Top 100 Most Livable Cities in America | Strengthening Brand America | Scoop.it
“Livability.com has just released its second-annual Top 100 Best Places to Live list, a ranking of the best small to mid-sized cities in the United States. This edition features a new city atop the list, Madison, Wis.”
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Millennials' 'American Dream' not so different from anyone else's

“Maybe the kids today aren’t so different after all.”
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Detroit offers a chance to rekindle the American Dream - The State Press

“Detroit offers a chance to rekindle the American Dream The State Press You may be one of the many ASU business students who is considering owning your own business someday — your own restaurant, boutique or a technology services business.”
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9 Brand Lessons From The Ice Bucket Challenge

9 Brand Lessons From The Ice Bucket Challenge | Strengthening Brand America | Scoop.it
“The “Ice Bucket Challenge”, the viral awareness campaign to raise money for ALS, has swept the world in the past month or so, raising over $100 million for a cause that was previously under-profiled, and flooding social media, so to speak, with...”
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Testing our approach to Innovation Acceleration

Testing our approach to Innovation Acceleration | Strengthening Brand America | Scoop.it
“In April, the New Jersey Institute of Technology launched the New Jersey Innovation Institute.”
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Next governor will aim to fix Arizona's image - azcentral.com

Next governor will aim to fix Arizona's image - azcentral.com | Strengthening Brand America | Scoop.it
“Next governor will aim to fix Arizona's image azcentral.com Jan Brewer has marketed Arizona across the nation and throughout the world, she has played up the "Arizona Comeback," a post-recession return to prosperity fueled by low taxes and...”
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Innovation districts: Simple guidelines to make them real

Innovation districts: Simple guidelines to make them real | Strengthening Brand America | Scoop.it
“For those of us who have been around a while, the new push to regenerate cities with innovation districts appears like yet another fad sweeping the field of economic development. But is it?”
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44 Reasons Why You Should Use Social Media for Your Personal and Business Brand

44 Reasons Why You Should Use Social Media for Your Personal and Business Brand | Strengthening Brand America | Scoop.it
“Why would you want to waste your time blogging and building a following on social media networks? Why would you bother? It all seems like a lot of hard work really.”
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Expanding the brand: City installs more banners - News Courier

Expanding the brand: City installs more banners - News Courier | Strengthening Brand America | Scoop.it
“Expanding the brand: City installs more banners News Courier Drivers exiting Interstate 65 at Exit 351 can now see not only hotels and fast-food restaurants, but also the city of Athens logo attached to utility poles at every prominent intersection.”
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Top States for Doing Business 2014: Georgia Unseats Texas, Industrial Midwest Rises

Top States for Doing Business 2014: Georgia Unseats Texas, Industrial Midwest Rises | Strengthening Brand America | Scoop.it
“The list continues to be dominated by states in the South and mid-South as states from the industrial Midwest scratch their way back into position as major players in U.S. economic-development.”
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80 Businesses Honored as 'Best for Workers', Creating Higher Quality Jobs That ... - CSRwire.com (press release)

80 Businesses Honored as 'Best for Workers', Creating Higher Quality Jobs That ... - CSRwire.com (press release) | Strengthening Brand America | Scoop.it
“80 Businesses Honored as 'Best for Workers', Creating Higher Quality Jobs That ...”
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Case Study: The Starbucks Come Back story: Losing their focus, only to regain it!!!

Case Study:  The Starbucks Come Back story: Losing their focus, only to regain it!!! | Strengthening Brand America | Scoop.it
“In 2003, Starbucks was on their first peak of their climb. It’s very likely that the corporate ego was also peaking. “We can do anything”.”
Ed Burghard's insight:
Great lesson for communities.
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How to Tell Your Brand Story Online

How to Tell Your Brand Story Online | Strengthening Brand America | Scoop.it
“Written by Dave Benton The world that brands live within has evolved, and today online platforms are one of the largest brand communication tools. What sets some brands apart, however, is the care they take to nurture their brand story.”
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La. named sixth-best state for business by 'Site Selection' - Greater Baton Rouge Business Report

La. named sixth-best state for business by 'Site Selection' - Greater Baton Rouge Business Report | Strengthening Brand America | Scoop.it
“Greater Baton Rouge Business Report La. named sixth-best state for business by 'Site Selection' Greater Baton Rouge Business Report At No.”
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Business ownership is still the American dream, studies show

Business ownership is still the American dream, studies show | Strengthening Brand America | Scoop.it
“PHOENIX -- Americans are interested in owning small businesses, according to two surveys done by the University of Phoenix and Infusionsoft in Chandler.”
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How Brand USA Works for America... in 150 Seconds

“On the heels of the House of Representatives' overwhelming approval of H.R. 4450 – the Senate Commerce Committee recently advanced companion legislation, S. ...”
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Are Deal Incentives Killing The Economic Development Profession?

Are Deal Incentives Killing The Economic Development Profession? | Strengthening Brand America | Scoop.it
“Lawmakers are looking for a quick fix rather than dealing with the underlying issue of long-term tax reform.”
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Controller rolls out website detailing city, county finances

Controller rolls out website detailing city, county finances | Strengthening Brand America | Scoop.it
“The California State Controller’s Office unveiled a website Monday that allows the public to track financial data for local governments annually or across a 10-year range.”
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America: Divided In the Pursuit Of Happiness

America: Divided In the Pursuit Of Happiness | Strengthening Brand America | Scoop.it
“Carol Graham discusses income gaps in happiness and well-being, showing that low-income Americans are more likely to report higher levels of stress and less likely to express satisfaction with their lives.”
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Some Thoughts on Nation Branding as Concept and...

Some Thoughts on Nation Branding as Concept and... | Strengthening Brand America | Scoop.it
“Despite the growing interest in nation branding both in theory and practice, the academic treatment of nation branding has been narrow and cursory, writes Jay Wang, director of the University of So...”
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Rebuilding the American Dream in a Global, Networked Economy - Forbes

Rebuilding the American Dream in a Global, Networked Economy - Forbes | Strengthening Brand America | Scoop.it
“Forbes Rebuilding the American Dream in a Global, Networked Economy Forbes Despite strides in jobs and the economy, Americans remain pessimistic about their future, according to a recent Wall Street Journal/NBC News poll.”
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The Riskiest Bet of All: Why Atlantic City Needs to Find Its Brand - brandchannel.com

The Riskiest Bet of All: Why Atlantic City Needs to Find Its Brand - brandchannel.com | Strengthening Brand America | Scoop.it
“MiamiHerald.com The Riskiest Bet of All: Why Atlantic City Needs to Find Its Brand brandchannel.com In 2006, Atlantic City and Las Vegas were the American capitals of casino, with AC pulling in over $5.2 billion in revenue—a milestone for the...”
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