Strengthening Bra...
Follow
Find
12.8K views | +26 today
Scooped by Ed Burghard
onto Strengthening Brand America
Scoop.it!

Hartford's New Marketing Slogan A Familiar Tagline - Hartford Courant

Hartford's New Marketing Slogan A Familiar Tagline - Hartford Courant | Strengthening Brand America | Scoop.it
Hartford's New Marketing Slogan A Familiar Tagline Hartford Courant A consortium of business and civic organizations, which for more than a year has explored new ways to brand the city, has chosen a slogan for its latest marketing effort, designed...
Ed Burghard's insight:

Don't confuse a tag line for a bratheir not sure how Hartford pays off this promise.

more...
No comment yet.
Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
Your new post is loading...
Scooped by Ed Burghard
Scoop.it!

Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
more...
Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
Scooped by Ed Burghard
Scoop.it!

Business Park Institute: Case study: how to improve the online marketing of Sophia Antipolis, France

Business Park Institute: Case study: how to improve the online marketing of Sophia Antipolis, France | Strengthening Brand America | Scoop.it
Ed Burghard's insight:

Some good thoughts with reapplication potential

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Storytelling, Why Stories Attract More Customers

Storytelling, Why Stories Attract More Customers | Strengthening Brand America | Scoop.it
Social media marketing podcast #21, in this episode Dave Kerpen explores the power of storytelling and how it can help businesses connect with people.
Ed Burghard's insight:

Storytelling as a marketing tool

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Golden Rules Article Template

Golden Rules Article Template | Strengthening Brand America | Scoop.it
The "Golden Rules of X" article template idea is ridiculously simple, yet can be powerfully perceived as valuable by your readership.Here's how the Golden Rules of X article template works: Create an article title of the: "Golden Rules of...
Ed Burghard's insight:

Great piece on templates for writing articles.

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

10 Education Blogs You Should Follow According to Teach.com

10 Education Blogs You Should Follow According to Teach.com | Strengthening Brand America | Scoop.it
“Teach.com recently came out with Teach100, which ranks and scores hundreds of education blogs across the web.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Pure Finland – raising Finland’s profile in China

Pure Finland – raising Finland’s profile in China | Strengthening Brand America | Scoop.it
“China’s significance to Finland, Finnish enterprises and many other operators is growing. Finland and Finnish corporate brands are not, however, very well known in China.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Ed Goldman: Here’s why Tim Draper’s six-states idea doesn’t go far enough

Ed Goldman: Here’s why Tim Draper’s six-states idea doesn’t go far enough | Strengthening Brand America | Scoop.it
“Quibbles & Bits — Facebook sent me a “friend” request last week from Beth Henning, a local businesswoman, equestrian and fellow martini lover.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The Role And Value Of Branding

The Role And Value Of Branding | Strengthening Brand America | Scoop.it
“So many people misunderstand the role of brand. They think it’s a synonym for marketing, and marketing is a synonym for media spend. A brand tells people who to value and why. Marketing tells them how the brand is valued, and where to access it.”
Ed Burghard's insight:
Great read.
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Q&A: Mark Kvamme on Silicon Valley, JobsOhio

Q&A: Mark Kvamme on Silicon Valley, JobsOhio | Strengthening Brand America | Scoop.it
Whether motorcross racing or investing, venture capitalist Mark Kvamme isn't afraid to fail in seeking big rewards.
Ed Burghard's insight:

Mark Kvamme talks about JobsOhio

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

LiveXchange 2014 Presentation: The Site Selector’s Guide To Working With Boomtowns & Bustvilles

LiveXchange 2014 Presentation: The Site Selector’s Guide To Working With Boomtowns & Bustvilles | Strengthening Brand America | Scoop.it
“Business Facilities LiveXchange 2014 offered a comprehensive, practical, and strategic conference program to help corporate delegates better plan and manage their companies’ relocation or expansion projects.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The New Talent Meccas: Surprising Cities Where College Graduates Are Gravitating

The New Talent Meccas: Surprising Cities Where College Graduates Are Gravitating | Strengthening Brand America | Scoop.it
“Boston, Washington, D.C., New York and San Francisco may hold the distinction of being brainpower hubs for their high per capita education levels and concentration of universities, but when it comes to attracting college graduates, they aren’t the...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

What location is the most haunted place in the world?  Read about it in #BrandAmerica News

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Record numbers vie for places on Brand USA's Megafam - TTG Digital

Record numbers vie for places on Brand USA's Megafam - TTG Digital | Strengthening Brand America | Scoop.it
“Record numbers vie for places on Brand USA's Megafam TTG Digital has proven Brand USA is making a difference in the marketplace.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

30 best marketing / strategy / branding quotes

30 best marketing / strategy / branding quotes | Strengthening Brand America | Scoop.it
A break from the quasi-seriousness today for some quasi-inspiration instead in the form of the 30 be...
Ed Burghard's insight:

30 Branding Quotes

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The Paradox of Worker Shortages at a Time of High National Unemployment

The Paradox of Worker Shortages at a Time of High National Unemployment | Strengthening Brand America | Scoop.it
In this paper, Darrell West aims to provide a roadmap for where worker vacancies exist, and how they can most effectively be filled to help companies grow and expand. West discusses how two possible solutions, retraining of American workers and utilizing foreign immigrant workers, are complementary rather than competitive.
Ed Burghard's insight:

Paradox of worker shortage in a time of high unemployment

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Q&A, Michael Ford, founding director, Center for the Study of the American Dream | JWTIntelligence

Q&A, Michael Ford, founding director, Center for the Study of the American Dream | JWTIntelligence | Strengthening Brand America | Scoop.it
Ed Burghard's insight:

Background on the American Dream Research

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Mark Kvamme talks about Silicon Valley in today's #BrandAmerica News

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

13 Solutions to Your Most Common Landing Page Problems

13 Solutions to Your Most Common Landing Page Problems | Strengthening Brand America | Scoop.it
“On the surface, landing pages seem simple, right? They're one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go ...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Study: Sacramento among top places for open-minded daters

Study: Sacramento among top places for open-minded daters | Strengthening Brand America | Scoop.it
“Welcome to Sacramento, where your blind date won’t judge your questionable lifestyle. Sacramento is among the nation’s top five most open-minded cities for dating, according to the results of a study conducted by dating website Zoosk.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The 4 P's of Email: How to Find Success With This "Dead" Marketing Tool

The 4 P's of Email: How to Find Success With This "Dead" Marketing Tool | Strengthening Brand America | Scoop.it
“Some people think email is dead. They say that it's become so cluttered and spammy that it should be swapped in favor for newer, flashier ways of communicating. Well, hate to break to you, but those folks are wrong.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Here is your late night #BrandAmerica News

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Leadership and the Challenge of Making a City Visible ...

Leadership and the Challenge of Making a City Visible ... | Strengthening Brand America | Scoop.it
“One of the major challenges facing many cities, small and large, is how to make themselves visible, and how to identify, activate, and communicate their place identity – their brand – through actions.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Destination branding on the rise | Canadian Marketing Association

Destination branding on the rise | Canadian Marketing Association | Strengthening Brand America | Scoop.it
“Countries and cities are increasingly recognizing the importance of dedicating funds to help brand themselves as destinations. Just in 2014 alone, city or country branding projects underway include Liverpool, U.K., Dublin, ...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Austin Economic Development Dept Puts Feet on the Street

Austin Economic Development Dept Puts Feet on the Street | Strengthening Brand America | Scoop.it
“The City of Austin Economic Development Department is taking a personalized approach by literally sending out employees on walkabouts to talk to businesses all over the city and inform them about a low-interest loan program.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Placemaking and Secondary Benefits | Sustainable Cities Collective

Placemaking and Secondary Benefits | Sustainable Cities Collective | Strengthening Brand America | Scoop.it
Every city has something unique to offer. Whether it’s exceptional food, historic sites, or exciting nightlife, there’s something distinctive that draws in tourists, attracts businesses, and makes current residents want to stay. But all that potential can go to waste if it isn’t recognized and supported.
Ed Burghard's insight:

Every city has something unique to offer.

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Big screen is next on Brand USA's agenda - TTG Digital

Big screen is next on Brand USA's agenda - TTG Digital | Strengthening Brand America | Scoop.it
“TTG Digital Big screen is next on Brand USA's agenda TTG Digital Jay Gray, vice-president of global market development for Brand USA, said: “Around the film's release we will host a red-carpet event for the trade, and after the initial distribution...”
more...
No comment yet.