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Branding is More Than Just Advertising

Branding is More Than Just Advertising | Strengthening Brand America | Scoop.it
I have recently seen a flurry of RFPs for “Branding and Web Design”, “Branding and Public Relations” and “Branding and Advertising”. These RFPs came quickly to mind when I read this week's blog from my friend, Marcus ...
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 5:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 13, 2012 11:28 PM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 5:07 AM
Hi Ed--now I have two great resources for your inspiration!
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The Great Divide in Content Marketing [Infographic]

The Great Divide in Content Marketing [Infographic] | Strengthening Brand America | Scoop.it
“As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites.”
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Let’s Build a Future

Let’s Build a Future | Strengthening Brand America | Scoop.it
“I liked the building. It had some good things going for it – 22 dock doors and a large concrete pad in the back, 32-foot-high ceiling with good lighting and modern office space.”
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USA Discovery Program » USA Discovery Program

USA Discovery Program » USA Discovery Program | Strengthening Brand America | Scoop.it
“Created and managed by Brand USA, this innovative and interactive online training course will provide you with the knowledge and skills needed to sell the USA more effectively to your customers.”
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Downtown Inc using "destination branding" to market city neighborhoods - York Daily Record/Sunday News

Downtown Inc using "destination branding" to market city neighborhoods - York Daily Record/Sunday News | Strengthening Brand America | Scoop.it
“York Daily Record/Sunday News Downtown Inc using "destination branding" to market city neighborhoods York Daily Record/Sunday News Sonia Huntzinger, executive director of Downtown Inc, said that's the theory behind York's recent push to brand...”
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"One common definition of the American dream is the belief that each generation will do better... By any measure, the dream is fading... earnings of the generation born in 1970, now in their 40s, h...

“"One common definition of the American dream is the belief that each generation will do better... B… http://t.co/1kDq1YFl5E”;
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New Deal of the Day: A New Deal is needed to restore the American Dream

New Deal of the Day: A New Deal is needed to restore the American Dream | Strengthening Brand America | Scoop.it
“A New Deal is needed to restore the American Dream... http://t.co/LpG0b4at3h”;
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Rising Seaport Activity Spurs Industrial Real Estate Growth Eastward

Rising Seaport Activity Spurs Industrial Real Estate Growth Eastward | Strengthening Brand America | Scoop.it
“Major U.S. seaports are experiencing significant growth -- shipping volumes were up by 3.3 percent on the previous peak seen in 2007. And accordingly, so is the real estate activity around them.”
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Jay Schwedler - Sumter Economic Development

Jay Schwedler - Sumter Economic Development | Strengthening Brand America | Scoop.it
“Jay Schwedler, President and CEO of the Sumter Economic Development Board talks to host Ed Burghard this week as we continue our series of discussions with recipients of DCI's 40 Under 40 Rising St...”
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Is the 'American Dream' still achievable?: What's your experience? - The Patriot-News

Is the 'American Dream' still achievable?: What's your experience? - The Patriot-News | Strengthening Brand America | Scoop.it
“Is the 'American Dream' still achievable?: What's your experience? The Patriot-News And, as The Post notes, it's also not the first survey to conclude that Americans are taking a more jaundiced view of the American Dream.”
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Millennials' 'American Dream' not so different from anyone else's - Sioux City Journal

Millennials' 'American Dream' not so different from anyone else's - Sioux City Journal | Strengthening Brand America | Scoop.it
“Business Insider Australia Millennials' 'American Dream' not so different from anyone else's Sioux City Journal A survey from The Demand Institute, which studies consumer trends, finds that millennials have an outlook on housing that's not unlike...”
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Brand Storytelling And The Mind

Brand Storytelling And The Mind | Strengthening Brand America | Scoop.it
““We tell ourselves stories in order to live.” (Joan Didion) Our actual life experience is far too much for our brains to take in, and so, with great efficiency (and often bias), our memory (which is where we find life story), compiles a series of...”
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Your Turn

Your Turn | Strengthening Brand America | Scoop.it
“In response to my latest blog — What Recovery? — some of you had some very interesting and worthwhile comments. I may not agree with all of them, but here’s a sampling, edited for space.”
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How to Create a Content Strategy That Actually Drives Organic Traffic

How to Create a Content Strategy That Actually Drives Organic Traffic | Strengthening Brand America | Scoop.it
“Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy?”
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Who's losing faith in the American Dream? Everyone - Standard-Examiner

Who's losing faith in the American Dream? Everyone - Standard-Examiner | Strengthening Brand America | Scoop.it
“Standard-Examiner Who's losing faith in the American Dream?”
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Transwestern: Labor Analytics Can Drive Growth

Transwestern: Labor Analytics Can Drive Growth | Strengthening Brand America | Scoop.it
“In the Beyond the Costs of Physical Space: How Labor Analytics Can Drive Your Firm’s Growth section of a larger report, the authors from Tranwestern, a real estate firm, make the case for focusing on labor as a major factor in creating optimal...”
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Leadership brand not an option in nation branding

Leadership brand not an option in nation branding | Strengthening Brand America | Scoop.it
“By Mary Kimonye (Capital Mobile » Leadership brand not an option in nation branding http://t.co/xgnroJeZhN via @CapitalFM_Kenya)”
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Business climate is in the eye of the beholder - Shreveport Times

Business climate is in the eye of the beholder - Shreveport Times | Strengthening Brand America | Scoop.it
“Shreveport Times Business climate is in the eye of the beholder Shreveport Times “The rankings build your brand and they build your credibility,” said Northwest Louisiana Economic Partnership President Scott Martinez.”
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Burghard is out to boost Brand America – one co...

Burghard is out to boost Brand America – one co... | Strengthening Brand America | Scoop.it
“Ed Burghard, a former Procter & Gamble marketer, first became bothered by how cities branded themselves when he was executive director of the Ohio Bus ...”
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Shale Supply Chain Stimulates Pennsylvania’s Economy

“A recent study by the American Petroleum Institute (API) looked at how much the oil and natural gas industry is stimulating Pennsylvania’s economy.”
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A Reality Check for Anti-Fracking Activists on ‘Local Control’

“Anti-energy activists in Colorado have tried to portray local governments as “powerless” when it comes to oil and gas development in our state.”
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New Report Highlights Vast Economic Growth from Shale Development

“A new study from IHS CERA puts the immense economic benefits of shale development in the spotlight, showing the hundreds of thousands of jobs and billions in revenues that have been generated as production continues to soar. From the report:...”
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American Dream lost, but can be reclaimed - Appleton Post Crescent

American Dream lost, but can be reclaimed - Appleton Post Crescent | Strengthening Brand America | Scoop.it
“Appleton Post Crescent American Dream lost, but can be reclaimed Appleton Post Crescent James Adams, in his book, "The Epic of America," described the American Dream: "That dream of a land in which life should be better and richer and fuller for...”
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The American Dream is hurting - Washington Post (blog)

The American Dream is hurting - Washington Post (blog) | Strengthening Brand America | Scoop.it
“The American Dream is hurting Washington Post (blog) A new poll from the Public Religion Research Institute shows 55 percent of Americans say the American Dream either never existed in the first place, or that it did exist but doesn't anymore.”
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Is the American Dream Over? | Luufy

Is the American Dream Over? | Luufy | Strengthening Brand America | Scoop.it
“The American Dream has typically referred to the idea that anyone can come to America and be successful no matter their status upon entry.”
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5 Strategic Ways to Use Slideshare for Economic Development

5 Strategic Ways to Use Slideshare for Economic Development | Strengthening Brand America | Scoop.it
“Many economic developers feel overwhelmed by the sheer number of social media networks available to market their locations.”
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