Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
“Sometimes determining what I should write about in my blog, which targets an audience comprised of both economic developers and corporate executives, is the hardest part.But by taking a cue from my former career as a journalist, a business editor...”
“While that’s a very famous tongue-in-cheek quote from David Ogilvy, it should be a kick in the butt to clients. It suggests that if you suck as a client, you will get advertising that sucks. It’s likely true.”
“Over the years, I have collected a number of thoughts on developing strategies in a globally connected world. In a globally connected world, isolation is a choice. If you want to face the turbulence ahead by yourself, go ahead.”
“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
“Port Alberni - After writing about how we need professionals to brand Port Alberni and how there is no room for more amateur marketing attempts, I realized many who live in Port Alberni don't know . .”
“Great storytelling is a great differentiator. Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy?”
“photo credit: Clarence-Rockland via photopin (license) Founded in 2015, Nouveau North is a new media initiative that seeks to reconnect Canadians with the Canadian spirit and introduce its value abroad.”
“Wherever we live, whatever the culture we come from, whatever religion that we may hold, people have kicked or thrown a ball. Probably well before people were scratching images on cave walls, they were playing with sticks and rudimentary balls.”
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