Strengthening Bra...
Follow
Find
16.1K views | +0 today
 
Scooped by Ed Burghard
onto Strengthening Brand America
Scoop.it!

Branding is More Than a Logo and a Marketing Campaign

Branding is More Than a Logo and a Marketing Campaign | Strengthening Brand America | Scoop.it
A proposal to hire a company based in Jackson, Miss. to design a new McAlester city logo, along with a marketing plan, has been tabled ' for now.
more...
No comment yet.

From around the web

Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
Your new post is loading...
Your new post is loading...
Scooped by Ed Burghard
Scoop.it!

Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
more...
Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
Scooped by Ed Burghard
Scoop.it!

What Will Volvo Do?

What Will Volvo Do? | Strengthening Brand America | Scoop.it
“Sometimes determining what I should write about in my blog, which targets an audience comprised of both economic developers and corporate executives, is the hardest part.But by taking a cue from my former career as a journalist, a business editor...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

What Can Times Square Teach Us About Destination Development?

“Over the past forty years I have visited the Times Square District many, many times.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Branding a New Region: The Tillamook Coast, Oregon

“Last year, TDM was invited to develop brand and tourism strategies for Tillamook County on the acclaimed Oregon Coast.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

You deserve better advertising

You deserve better advertising | Strengthening Brand America | Scoop.it
“While that’s a very famous tongue-in-cheek quote from David Ogilvy, it should be a kick in the butt to clients. It suggests that if you suck as a client, you will get advertising that sucks. It’s likely true.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Whose Place Brand is it Anyway?

“Last week I was reminded of the fragility of place brands and how they need to foster deep community roots from the start of their brand planning process.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

How Does Wayfinding Support Place Branding? PART ONE

How Does Wayfinding Support Place Branding? PART ONE | Strengthening Brand America | Scoop.it
“The primary function of wayfinding is to guide people to places.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Immigrants and the American Dream - National Review Online

Immigrants and the American Dream - National Review Online | Strengthening Brand America | Scoop.it
“There are policies that could reinvigorate the American dream for everyone here.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

What Was the Most Common Place Branding Advice ...

What Was the Most Common Place Branding Advice ... | Strengthening Brand America | Scoop.it
““Earlier this month I received an email from Ed Burghard at Strengthening Brand America.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Some thoughts on strategy in a world of open networks

Some thoughts on strategy in a world of open networks | Strengthening Brand America | Scoop.it
“Over the years, I have collected a number of thoughts on developing strategies in a globally connected world. In a globally connected world, isolation is a choice. If you want to face the turbulence ahead by yourself, go ahead.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Cover Story: Workforce Training Is Job One

Cover Story: Workforce Training  Is Job One | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Winning the race to fill the high-tech jobs of the 21st century requires an ongoing commitment to match educational programs with future business workforce needs.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

SelectUSA: President Barack Obama

“During his opening remarks at the 2015 SelectUSA Summit, President Barack Obama highlighted the impact SelectUSA can have with the story of PEDS ...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

10 Ways To Achieve Brand Leadership

10 Ways To Achieve Brand Leadership | Strengthening Brand America | Scoop.it
“Marketers often talk about being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand America – Today’s News

“Brand America – Today’s News, by Ed Burghard: What You Need To Know About Place Branding From Around The World”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

What Was the Most Common Place Branding Advice in 2014?

“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Does Place Branding Need a Rebrand?

“The question as to whether place branding needs a rebrand because of the misunderstandings that surround it at times was recently posed to me by Samantha North in an interview for PlacesBrands.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Does Tourism Marketing Boost Long-term Economic Growth?

“The most detailed econometric study ever conducted into the impacts of tourism-related branding and marketing on cities has revealed some eye-popping outcomes.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Immigrant Family Pursues American Dream In East Hartford - Hartford Courant

Immigrant Family Pursues American Dream In East Hartford - Hartford Courant | Strengthening Brand America | Scoop.it
“EAST HARTFORD — In a little tan house on Branch Drive, just down the street from Goodwin Park, a family gathered Wednesday to celebrate a new beginning and the American dream.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

City should hire a pro for re-branding - Alberni Valley Times

City should hire a pro for re-branding - Alberni Valley Times | Strengthening Brand America | Scoop.it
“Port Alberni - After writing about how we need professionals to brand Port Alberni and how there is no room for more amateur marketing attempts, I realized many who live in Port Alberni don't know . .”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

41 maps (and charts) that explain the Midwest

“It's the land of Harry Truman, Prince, and John Wayne. See why the Midwest is way more than a bunch of flyover states.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Strengthening Brand America | Scoop.it
“Great storytelling is a great differentiator. Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy?”
Ed Burghard's insight:
Learn to tell your community's story well.
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Nouveau North Q&A: In search of Brand Canada

Nouveau North Q&A: In search of Brand Canada | Strengthening Brand America | Scoop.it
“photo credit: Clarence-Rockland via photopin (license) Founded in 2015, Nouveau North is a new media initiative that seeks to reconnect Canadians with the Canadian spirit and introduce its value abroad.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Baseball, Hot Dogs and Relationship Building

Baseball, Hot Dogs and Relationship Building | Strengthening Brand America | Scoop.it
“Wherever we live, whatever the culture we come from, whatever religion that we may hold, people have kicked or thrown a ball. Probably well before people were scratching images on cave walls, they were playing with sticks and rudimentary balls.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

SelectUSA Summit: Secretary of State John Kerry

“At the 2015 SelectUSA Summit in Washington, Secretary of State John Kerry took time in his remarks to highlight the work of US Ambassador to Canada Bruce ...”
more...
No comment yet.