Place Branding
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Switzerland: Turning Scholars into Ambassadors - Branding Places

Switzerland: Turning Scholars into Ambassadors - Branding Places | Place Branding | Scoop.it
Lukas Sieber explains how ambassadors from scholarship programs present an ideal Public Diplomacy tool in a sustainable, cost-effective and people-centered manner.
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Tokyo is the world’s most dynamic food city, even without the Michelin stars

Tokyo is the world’s most dynamic food city, even without the Michelin stars | Place Branding | Scoop.it
The city's insistence on craft and hard work over flash and trends in its kitchens has set it apart from other metropolitan counterparts that treat food more as entertainment and commerce.
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WHAT NEXT, BRAND AMERICA? | Bulldog Drummond – Uncommon Sense

WHAT NEXT, BRAND AMERICA? | Bulldog Drummond – Uncommon Sense | Place Branding | Scoop.it

Via Ed Burghard
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Irish tourism jumps in response to yearlong “Gathering” ad campaign

Irish tourism jumps in response to yearlong “Gathering” ad campaign | Place Branding | Scoop.it
The recession hurt Ireland’s tourism economy, but its current appeal that plays on Irish descendants' emotional ties to the country is working out handsomely as inbound travel from North America rebounds.
Daphné Kakaiya's insight:

Visits to #Ireland by North Americans rose by 17% following The Gathering campaign: ow.ly/kDykS via @skift

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Visual storytelling for place branding: Feel Free in Ferrara, Italy - Branding Places

Visual storytelling for place branding: Feel Free in Ferrara, Italy - Branding Places | Place Branding | Scoop.it
Creating a genuine place branding experience through visual storytelling. StoryTravelers tell the Province of Ferrara's story about feeling free.
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Guardian partners with Brand USA for six-month campaign

Guardian partners with Brand USA for six-month campaign | Place Branding | Scoop.it
The Guardian is launching a high-profile campaign with DiscoverAmerica.com this weekend to encourage UK readers to get under the skin of the real USA and travel like a local
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Wally Olins on Nation Branding

Wally Olins on Nation Branding | Place Branding | Scoop.it

Wally Olins about bran­ding Nati­ons, Regi­ons and Cities at the Crea­tive Indus­tries Con­ven­tion 2012 in Graz.»Although nobody has ever been able to define quite what the nation is, we all reco­gnize it when we see it.«

 

See video at source (ci-portal) or vimeo;

http://vimeo.com/37237029


Via Niels Biersteker
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With people in the spotlight "Discover the Spirit of Japan" tourism video goes viral - Branding Places

With people in the spotlight "Discover the Spirit of Japan" tourism video goes viral - Branding Places | Place Branding | Scoop.it
The "Discover the Spirit of Japan" tourism video effectively shows people instead of places, which helped it go viral within two weeks.
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