Place and Environmental Branding
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Place and Environmental Branding
The focus of this topic is on the collaboration and creation of meaningful brand identities and programs that rally communities, cities, regions and countries.
Curated by Susan Williams
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Four Reasons Marketers Should Focus on Brand Advocacy

Four Reasons Marketers Should Focus on Brand Advocacy | Place and Environmental Branding | Scoop.it
Marketing channels have gone through two major phases and are now entering a third one: advocacy. Here's what marketers need to keep in mind about it.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 11, 2013 1:15 PM

Richard shows how Marketing channels have evolved, and the importance of Advocacy:

 

Consumers trust other consumers. 

 

The advocate channel, once built, has a powerful voice.

 

Advocates extend your salesforce.


There are now systems to help you track and manage advocate activity.

 

Is your company using all tools and channels today?

John Piesse's curator insight, November 12, 2013 8:15 PM

"Consumers trust other consumers. 

 

The advocate channel, once built, has a powerful voice.

 

Advocates extend your salesforce."

 
Sorieba Daffae's curator insight, November 14, 2013 6:20 AM
Food for thought...
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Dunkin’ Donuts CMO focuses on integrating all channels

Dunkin’ Donuts CMO focuses on integrating all channels | Place and Environmental Branding | Scoop.it
Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans.

Via Eric_Determined / Eric Silverstein
Susan Williams's insight:

this market focused promotion is right on

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Eric_Determined / Eric Silverstein's curator insight, October 15, 2013 5:42 PM

John Costello shares his valuable insight into the variety of campaigns they are launching, in order to drive more customer engagement:


"Tying into our larger Philadelphia Eagles promotion, we’ve offered a free cup of coffee in that market if you download the mobile app and if the [NFL team] wins. This kind of interaction among all of the screens led to developing #MyDunkin. It leverages the passion consumers have for the brand. We’ve found in the last few years that letting consumers talk about Dunkin’ is far more powerful than any brand message we could put out."

 

They show the power of the customer above. 

They understand what #Millennials expect:


"We’re the perfect brand for millennials because they want to eat and drink what they want, when they want it, where they want to eat it. And all of our menu items are available all day long. Social media is going to be an important way we connect with them."

The value of #Data:
"We have real rigor in terms of analytics. But I think Big Data should supplement your judgment more than replace it. Sometimes companies can get caught into analysis paralysis."



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Build social right into your work: Social Design by Anders Pollas

Anders Pollas, CoFounder & Product Manager at Podio, spoke at the Social Media Week Copenhagen, about the building blocks for creating business on the web. He f (Curious how to weave your own business on the social web?
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The Fuzzy Face of Climate Change -

The Fuzzy Face of Climate Change - | Place and Environmental Branding | Scoop.it
Pacific Standard's prioritizing good design & environmental coverage, too. See: "The fuzzy face of climate change." http://t.co/K7BgbZ8s
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Richard Sennett: The Open City

Richard Sennett: The Open City | Place and Environmental Branding | Scoop.it
RT @Dr_JB_Kirkbride: #CRASSH seminar on how the built environment, design & social life intersect http://t.co/hzmSmv3D @dominijk @CRASSHlive
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How Chocolate and Patriotism Helped Boost Romania's Nation Brand

I was reading today about a bold and clever piece of consumer advertising that not only increased product awareness and sales, but boosted a nation brand into the bargain. The product was ROM choco...

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Five Reasons Why You Should Create a Customer-Loyalty Program

Five Reasons Why You Should Create a Customer-Loyalty Program | Place and Environmental Branding | Scoop.it
A customer-loyalty program should be a major part of your brand's overall approach to customer loyalty management. Here's why.

Via Eric_Determined / Eric Silverstein
Susan Williams's insight:

The customer has many options. Loyalty programs increase a brand's hance of developing a deeper and more intimate relationship.

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Eric_Determined / Eric Silverstein's curator insight, October 15, 2013 12:27 PM

David highlights the key drivers and opportunities in building a loyalty program.

 

"The keys to success are simple. You need executive support at the highest level, lots of members, key metrics and measurement, and a focus on continuous improvement.

 

Why? Because you’re not just building a rewards program, you’re establishing how your brand interacts with its customers."


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The next big agenda of corporate India will be innovation: Nirmalya Kumar - MENAFN.COM

The next big agenda of corporate India will be innovation: Nirmalya Kumar
MENAFN.COM
We assume that any brand coming from an emerging market will be of low quality, poor on environmental considerations; will be a cheap, shoddy product.
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Santropol Roulant: Creating community in a kitchen

Santropol Roulant: Creating community in a kitchen | Place and Environmental Branding | Scoop.it
With a devoted team of volunteers, Santropol Roulant has been preparing and delivering meals for 18 years.
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The biggest mistakes logo designers make | Logo design | Creative Bloq

The biggest mistakes logo designers make | Logo design | Creative Bloq | Place and Environmental Branding | Scoop.it
The art of logo design is littered with pitfalls. We reveal the biggest mistakes to avoid, in order to guide your design to logo glory.
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Social Design - The building blocks for creating business on the social web

Social Design - The building blocks for creating business on the social web | Place and Environmental Branding | Scoop.it
RT @Miaawcom: Social Design - The building blocks for creating business on the social web #smwsocialdesign http://t.co/phRj0ROk
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