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7 digital marketing trends to embrace NOW

7 digital marketing trends to embrace NOW | Pixelgroup | Scoop.it

Here are seven trends you need to embrace to stay relevant in the digital age


Via Kamal Bennani
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CureDiva Launches the First Ever, Personalized Lifestyle Solutions Online Shop ... - PR Newswire (press release)

CureDiva Launches the First Ever, Personalized Lifestyle Solutions Online Shop ... - PR Newswire (press release) | Pixelgroup | Scoop.it
CureDiva Launches the First Ever, Personalized Lifestyle Solutions Online Shop ...
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10 Ways to Use Big Data to Get to Know Your Customers Better

10 Ways to Use Big Data to Get to Know Your Customers Better | Pixelgroup | Scoop.it

We are in what Forrester Research calls “The Age of the Customer,” where customers, not companies, are driving business decisions.


Via Luca Naso
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Luca Naso's curator insight, July 30, 2013 11:43 AM

In the era where online businesses must truly understand their customers’ experience and behavior in order to succeed (or even survive), it is imperative that they can easily tap into Big Data sources and leverage that data to gain critical insight.


Here is a list of 10 tips:

1. Treat Your Network Traffic as a ‘Gold Mine’… and Mine that Gold!
2. Don’t Assume You Know What Your Customer Wants
3. Capture Everything to Avoid Blind Spots
4. Focus on Quality Rather Than Quantity
5. Be Agile
6. Operate in Real Time
7. Analytics Should Never Impose Risk on Your Production Systems
8. Use Every Bit of Your Data
9. Look at the Full Picture
10. Be Platform-Neutral

Fàtima Galan's curator insight, August 1, 2013 11:17 AM

"where customers, not companies, are driving business decisions."

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10 Things Every Customer Wants

10 Things Every Customer Wants | Pixelgroup | Scoop.it
Surprisingly, the best price and best value is at the bottom of the customer's priority list. See what's at the top.

Via Luca Naso
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Luca Naso's curator insight, July 4, 2013 11:43 AM

Big Data can help vendors answering at least 4 out of 10 customers most wanted values:

 

1. Listen to your customers,

2. Understand customers needs,

3. Help customers avoiding pitfalls,

4. Connect with the customers.

 

How is your business addressing these issues?

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7 digital marketing trends to embrace NOW

7 digital marketing trends to embrace NOW | Pixelgroup | Scoop.it

Here are seven trends you need to embrace to stay relevant in the digital age


Via Kamal Bennani
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5 Types of Content Marketing to Continuously Attract Prospects

5 Types of Content Marketing to Continuously Attract Prospects | Pixelgroup | Scoop.it
Universal business truth: Without a prospect, you don’t have a future
My wife and I started watching a new show on History Channel’s H2 network. It’s called, America’s Secret Slang.

Via Mike Allton
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Mike Allton's curator insight, June 26, 2013 3:27 PM

Excellent advice here, particularly the baby steps that businesses can take to begin to improve and enhance their content marketing campaign, including:


1. Curate Content

2. Self-publish an eBook

3. Speak at local organizations

4. Reach out to local media

5. Guest blog

malek's curator insight, June 26, 2013 5:44 PM

Searching high and low for prospects

 

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SEO vs User Experience

SEO vs User Experience | Pixelgroup | Scoop.it

"How humans read web pages

 

"We, as humans, read web pages quite differently to how we would read a book.  Broadly speaking, we scan down the left hand side of a web page, reading headings and only some of the words in the paragraphs below them.  How much depends on the level of interest the headline and the first few words invoked.

 

"Thus, the way I wrote that last paragraph was not ideal from a heuristics point of view, since I essentially repeated the heading in my first line.  However that was ideal from an SEO perspective.  I train people to write like that.

 

"Humans like short and snappy text, preferably backed up with pictures.  Google likes text, text and more text.  This is why content writing is such an artform."

 

Older post from 2011, but content worth repeating.


Via Peg Corwin
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Peg Corwin's curator insight, June 11, 2013 10:47 AM

To break up text, the author recommends:


  • Slideshows that search engines can read (most cannot be read by spiders)
  • Lists
  • Headings and lots of them
  • Boxes
  • Pictures
  • Ruthless editing
  • Highlighted text
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E-Commerce's Future Is in Creating "Swift Guanxi," or Personal and Social Rapport - Newswise (press release)

E-Commerce's Future Is in Creating "Swift Guanxi," or Personal and Social Rapport Newswise (press release) Newswise — Despite the reputation of online marketplaces being distant and impersonal, through social technologies such as instant messaging,...
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Measuring Customer Experience

Measuring Customer Experience | Pixelgroup | Scoop.it

Since customer experience (CX) is so important, shouldn’t we all want to know how our digital products, services, and interactions compare to those of our competitors?


Via Mario K. Sakata
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8 Landing Page Remedies to Boost Conversion Rates

8 Landing Page Remedies to Boost Conversion Rates | Pixelgroup | Scoop.it
After clicking an intriguing link to your startup's website, the first thing a customer sees is your landing page. It's the prime opportunity to introduce your business, collect...

Via Kamal Bennani
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Brad Johnson's curator insight, June 17, 2013 2:20 PM

Time after time, I found that business just think they can publish one landing page and be good for the next 12 months. They are totally wrong! You have to be able to update, optimize, and improve your landing page to help increase conversion! 

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27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic]

27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic] | Pixelgroup | Scoop.it
Here are 27 proven marketing strategies that you can start implementing today to get more traffic. All of these methods work and have been tested with real results. Explore all the details in this infographic.

Via Bonnie Burns
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Terri Pawer's curator insight, August 15, 2013 10:36 AM

Excellent, broad ranging and comprehensive list of strategies.  Anyone can start small with a few ideas and build your campaigns to powerful heights. 

Sameep Shah's curator insight, August 15, 2013 1:31 PM

Don't forget to inlcude Help A Reporter Out -- HARO -- which is a great way to help reporters and get your website seen on extremely high traffic websites!

Nadia Christian's curator insight, August 15, 2013 4:06 PM

If what you are currently doing isn't generating enough quality leads, it's worth the time to read this. You may possibly find something on this list you currently haven't explored.

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6 Tips for Turning Big Data into Great Customer Experiences

6 Tips for Turning Big Data into Great Customer Experiences | Pixelgroup | Scoop.it

The phenomenon of big data certainly comes with big promise. Getting to the point, however, requires first harnessing the data.


Via Luca Naso
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Luca Naso's curator insight, July 2, 2013 8:40 AM

Taming Big Data is a big deal, this article suggests 6 simple tips that can help in the process.

To me, the most relevant are:

- Apply the “lean startup” approach

- Create a diverse team (no silos allowed)

- Set clear goals and face them one at a time

 

Which is the most important step for you?

sophiedesc's curator insight, July 4, 2013 6:32 AM

1) Think continuous evolution and iteration, not instantaneous.

2) Align big data goals with your individual business goals.

3) Sell the concept internally.

4) Create one team for big data.

5) Your own data is best. By far.

6) Aim for real-time optimization, customer by customer. 

Michael Allenberg's curator insight, July 4, 2013 11:09 AM

"With great power comes great responsibility!"

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Old school vs new digital marketing

Old school vs new digital marketing | Pixelgroup | Scoop.it

Spending a year in technology exile (‘going offline’ as they say) could be an interesting, if not quite frightening, experience.

Interesting? Yes. Likely? No.


Via Luca Naso
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Luca Naso's curator insight, July 15, 2013 8:29 AM

Social media works *IF* you know what you’re trying to achieve


Success doesn't happen by chance, especially with Big Data.

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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Pixelgroup | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

Via Alex Butler
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malek's comment, July 21, 2013 7:41 AM
use it before it goes to Google graveyard
"MobileMary" Barnett's curator insight, July 24, 2013 4:25 PM

Besides taking over the world ;) ...Google's mission is to get more businesses online to improve our economy, I'm down with that! Take a peek to see what tools YOU could use to make your life easier and your business more effective!

Lou PRNICI's curator insight, July 31, 2013 8:46 AM

#Googleghost #....

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Mkurugenzi

Mkurugenzi | Pixelgroup | Scoop.it
Accomplished Professional African Women (RT @Mkurugenz1: This week on #Mkurugenzi, meet Dr.
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What Makes an Experience Seem Innovative?

What Makes an Experience Seem Innovative? | Pixelgroup | Scoop.it

Who would’ve thought you could innovate around something as simple as waiting in line at a store, a taxi stand, or boarding an airplane? Yet when businesses look at what’s happening with their customers, it’s these opportunities that are most ripe for creating delightful experiences.


Via Mario K. Sakata
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AQUA Ion

Want to deliver a high-quality user experience, whatever the situation? Check out Akamai's Aqua Ion: http://t.co/Arnhqx3Sj2 #VelocityConf
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Ecommerce Basics: 10 Questions to Ask When Creating an Online Store - Entrepreneur

Entrepreneur
Ecommerce Basics: 10 Questions to Ask When Creating an Online Store
Entrepreneur
If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity.

Via Skip Boykin
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