"We, as humans, read web pages quite differently to how we would read a book. Broadly speaking, we scan down the left hand side of a web page, reading headings and only some of the words in the paragraphs below them. How much depends on the level of interest the headline and the first few words invoked.
"Thus, the way I wrote that last paragraph was not ideal from a heuristics point of view, since I essentially repeated the heading in my first line. However that was ideal from an SEO perspective. I train people to write like that.
"Humans like short and snappy text, preferably backed up with pictures. Google likes text, text and more text. This is why content writing is such an artform."
Older post from 2011, but content worth repeating.
E-Commerce's Future Is in Creating "Swift Guanxi," or Personal and Social Rapport Newswise (press release) Newswise — Despite the reputation of online marketplaces being distant and impersonal, through social technologies such as instant messaging,...
Here are 27 proven marketing strategies that you can start implementing today to get more traffic. All of these methods work and have been tested with real results. Explore all the details in this infographic.
Who would’ve thought you could innovate around something as simple as waiting in line at a store, a taxi stand, or boarding an airplane? Yet when businesses look at what’s happening with their customers, it’s these opportunities that are most ripe for creating delightful experiences.
Entrepreneur Ecommerce Basics: 10 Questions to Ask When Creating an Online Store Entrepreneur If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity.