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All About Pinterest ~ news, best practices, brand/personal/professional usage
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How to Create Pinterest Newsletters with Mailchimp

How to Create Pinterest Newsletters with Mailchimp | Pinterest | Scoop.it
Easily learn how to create Pinterest newsletters with Mailchimp by Vincent Ng of MCNG Marketing.
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How to Increase Your Pinterest Engagement by 275%

How to Increase Your Pinterest Engagement by 275% | Pinterest | Scoop.it
Did you know that Pinterest will generate you four times more money per click than Twitter? And 27% more than Facebook? It’s one of the most popular social
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Pinterest Passes Email for Sharing Online and Beats Facebook in 2013

Pinterest Passes Email for Sharing Online and Beats Facebook in 2013 | Pinterest | Scoop.it
Q4 2013 Consumer Sharing Trends Report Offers New Insights Into What, Where and How Consumers Share News, Photos, Videos and More Online Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced...
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Using Pinterest and Secret Pinboards | Social Media Today

Using Pinterest and Secret Pinboards | Social Media Today | Pinterest | Scoop.it
When trying to land media coverage, packaging a story with the right visuals can make all the difference. People are more visual than ever before and media need budget-friendly resources to help their story catch attention.
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Is a 'Pin' more valuable than a 'Like' or 'Tweet?'

Is a 'Pin' more valuable than a 'Like' or 'Tweet?' | Pinterest | Scoop.it
                                                          When browsing products on a brand website, sharing that product via social media buttons is a great way to express interest in that product, announce plans to buy it, or spread your liking...
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30 Reasons Why Pinterest Will Rule Social Media in 2014 [INFOGRAPHIC] | @AskJamieTurner

30 Reasons Why Pinterest Will Rule Social Media in 2014 [INFOGRAPHIC] | @AskJamieTurner | Pinterest | Scoop.it
Are you interested in increasing your social media presence? If so, click through on this post which provides reasons why Pinterest is a great tool to use.
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How to Make Eye-Catching Pins

How to Make Eye-Catching Pins | Pinterest | Scoop.it
Are your pins beautiful and eye-catching? Because if they aren't, they won't get repinned. And they certainly won't get converted into traffic to your site. Here are five ways to make your pins more eye-catching.
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Healthcare Users Who Get Pinterest Right | HealthWorks Collective

Healthcare Users Who Get Pinterest Right | HealthWorks Collective | Pinterest | Scoop.it
Check out these pinners who are using Pinterest to good effect and see what they can teach you about leveraging the site for your own healthcare marketing.
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MediaPost Publications Kahlua Scores With Pinterest-Driven Holiday Campaign 01/15/2014

MediaPost Publications Kahlua Scores With Pinterest-Driven Holiday Campaign 01/15/2014 | Pinterest | Scoop.it
Kahlua Scores With Pinterest-Driven Holiday Campaign - 01/15/2014
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Manage Your Pinterest Account in 10 Minutes a Day | Social Media Today

Manage Your Pinterest Account in 10 Minutes a Day | Social Media Today | Pinterest | Scoop.it
Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online pinboard, has taken center stage.
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Pinterest Pins worth more than Facebook Likes for retailers

Pinterest Pins worth more than Facebook Likes for retailers | Pinterest | Scoop.it
Analytics firm 8thBridge has crunched the numbers and found that online retailers prefer Pinterest Pins to Facebook Likes, and that the world's biggest social network may be proving less effective for brands.
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Pinterest: The Latest Picture on Big Social Marketing Engagement (Oracle Social Spotlight)

Pinterest: The Latest Picture on Big Social Marketing Engagement (Oracle Social Spotlight) | Pinterest | Scoop.it
Blogs.Oracle.Com - Oracle Social Spotlight
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Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report]

Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report] | Pinterest | Scoop.it
Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013.
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YouTube and Pinterest - The Free Beginner's Guide from Moz

YouTube and Pinterest - The Free Beginner's Guide from Moz | Pinterest | Scoop.it
Want to use YouTube and Pinterest to develop your social media efforts? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinterest, LinkedIn, Google+, and more.
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Analytics for Pinterest: Join Me on My Tailwind Analytics Journey

Analytics for Pinterest:  Join Me on My Tailwind Analytics Journey | Pinterest | Scoop.it
Today I begin a one month journey of recording my Tailwind Analytics updates right here:   they are released to me. I have been very excited about Tailwind Analytics as it has helped me get to know...
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Caribou Coffee is building a 64-foot tall Pinterest board for Mall of America - Minneapolis / St. Paul Business Journal

Caribou Coffee is building a 64-foot tall Pinterest board for Mall of America - Minneapolis / St. Paul Business Journal | Pinterest | Scoop.it
The board coincides with the launch of a new coffee blend
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How Lowe’s nails social media through Vine, Pinterest and Facebook

How Lowe’s nails social media through Vine, Pinterest and Facebook | Pinterest | Scoop.it
I’ve been feeling in a home improvement mood lately.
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Making The Most of Pinterest {When Your Blog’s Not That Pinteresting}

Making The Most of Pinterest {When Your Blog’s Not That Pinteresting} | Pinterest | Scoop.it
Tweet About the Author Gigi RossI'm a blogger, wife, mom of 2, Jason Mraz fangirl and social media geek - not necessarily in that order. I write about parenting, lifestyle stuff, technology, social media and pop culture.
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Pinterest is hiring in Chicago

Pinterest is hiring in Chicago | Pinterest | Scoop.it
The photo-sharing site is expanding its money-making efforts.
Kelly Lieberman's insight:

“We started our first monetization experiment last year, and we’re opening an office in Chicago to get people on the ground working with advertisers,” company spokeswoman Annie Ta said via e-mail.

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Kahlua Holiday Campaign Demonstrates the Discovery Power of Pinterest - SocialTimes

Kahlua Holiday Campaign Demonstrates the Discovery Power of Pinterest - SocialTimes | Pinterest | Scoop.it
Kahlua was brand new to Pinterest but the most recent holiday campaign resulted in some long-tail success, including getting consumers to think of Kahlua in a whole new way.
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“When you look at most social campaigns, it’s like a one-time spike,” he says. “But that’s not the case with Pinterest.”

 

Gupta attributes this long tail success to the power of Pinterest as a discovery platform. He says, the hardest part is getting started, but once your content starts being shared on the platform it creates what Gupta called a reinforcing loop.

 

“If you can start exposing thousands of people to your site and then those people start discovering content that really speaks to them on your website, they start sharing and then thousands more people discover it,” he says.

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