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All About Pinterest ~ news, best practices, brand/personal/professional usage
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8 Creative Brand Pinterest Boards

8 Creative Brand Pinterest Boards | Pinterest | Scoop.it
It’s important for brands on Pinterest to have creative board themes.
This will help the chances of acquiring new followers and better engage current followers.
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New tools for businesses

New tools for businesses | Pinterest | Scoop.it
Since we created business accounts 18 months ago, businesses like yours have helped people all over the world discover and collect the things they want to buy, plan and do.
We love hearing stories of how businesses of all sizes have used Pinterest to grow, including:
— Artifact Uprising, a Denver-based custom prints business that—with a single viral Pin—went from a basement startup to a multi-million dollar company that's seeing triple digit growth in under 18 months
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Pinterest Users Don't Mind Ads—Up to a Point

Pinterest Users Don't Mind Ads—Up to a Point | Pinterest | Scoop.it
If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more tech-savvy audience that trends toward higher incomes—and they're using the site for shopping as well as DIY projects.
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Ahalogy creates technology to optimize mobile browsing

Ahalogy creates technology to optimize mobile browsing | Pinterest | Scoop.it
Ahalogy, the leading Pinterest marketing optimization company, has unveiled its Ahalogy Mobile technology, which optimizes the in-app mobile browsing experience for users viewing content on their mobile devices.
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The Power Behind the Pin: Turning Pinterest into a Marketing Goldmine - SiteProNews

The Power Behind the Pin: Turning Pinterest into a Marketing Goldmine - SiteProNews | Pinterest | Scoop.it
The news is out: social platforms like Pinterest, Facebook and Twitter can be incredibly effective for brands that know how to engage the public in real ti
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Play with your food on Pinterest

Play with your food on Pinterest | Pinterest | Scoop.it
You may have already guessed that food is one of the biggest interests on Pinterest. In fact, there are more than 5.7 billion (that’s a B!) food-related Pins and over 100 million food boards.
 
People’s interests around food tend to fall into four categories:
Everyday dishes, like what your family will have for dinner tonight. There are around 100,000 shopping list boards on Pinterest. 
Kelly Lieberman's insight:

"Businesses can take advantage of the popularity of food on Pinterest with their own content. Think about how food might relate to your business and its unique offerings."

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Anthropologie hosts Pinterest contest to gain inspiration for summer - Mobile Commerce Daily -

Anthropologie hosts Pinterest contest to gain inspiration for summer - Mobile Commerce Daily - | Pinterest | Scoop.it
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Case Study: Whole Foods - Whole People, Whole Planet, Whole Pinning Strategy

Case Study: Whole Foods - Whole People, Whole Planet, Whole Pinning Strategy | Pinterest | Scoop.it
 

Whole Foods Market is one of the top Pinterest business accounts in the food category, with over 188K Pinterest followers.
That number is impressive but in comparison to their other social media account ‘likes’ and ‘follows’, over 1.
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3rd Party Pinterest Analytic Firms You Should Watch Closely

3rd Party Pinterest Analytic Firms You Should Watch Closely | Pinterest | Scoop.it
Pinterest has been making jaw dropping headlines lately. This social ecommerce site has recently announced that it has raised a $200 million investment that values it at $5 billion, making this power…
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10 Steps to Better Visual Marketing With Canva

10 Steps to Better Visual Marketing With Canva | Pinterest | Scoop.it
Learn how to use Canva for better visual content and visual marketing.
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A Social Media Manager's Guide to Pinterest

A Social Media Manager's Guide to Pinterest | Pinterest | Scoop.it
As a social media manager myself, I know how different Pinterest is from other social media platforms.
 Are you still a little confused on how to get the most out of Pinterest for the larger brand(s) you manage? Depending on your brand’s Pinterest account’s current “level,” you can follow this guide for helpful tips and tricks catered to your following and experience.
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Maryalice Leister's curator insight, May 24, 2014 9:05 AM

Don't overlook Pinterest as an easy way to gather useful information into a easily accessed format for students and colleagues. It can become a conversation of sorts with others who have the same passion.

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Can Pinterest Be Found in Translation?

Can Pinterest Be Found in Translation? | Pinterest | Scoop.it
The wish-list sharing site faces cultural barriers to expansion
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Dentsu Strikes Accord With Pinterest Japan 05/23/2014

Dentsu Strikes Accord With Pinterest Japan 05/23/2014 | Pinterest | Scoop.it
Dentsu Strikes Accord With Pinterest Japan - 05/23/2014
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What Pinterest’s Maturation Means for Marketers - 360i Digital Agency Blog

What Pinterest’s Maturation Means for Marketers - 360i Digital Agency Blog | Pinterest | Scoop.it
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How 3 social giants' monetization models affect marketers « iMediaConnection Blog

How 3 social giants' monetization models affect marketers « iMediaConnection Blog | Pinterest | Scoop.it
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Why Pinterest’s Visual Content Marketing Will Continue To Rule Social Media

Why Pinterest’s Visual Content Marketing Will Continue To Rule Social Media | Pinterest | Scoop.it
The visual internet is exploding, Pinterest is in the lead and other social networks are doing everything they can to catch up & maximize their use of images to increase engagement. Sadly most bl…
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donhornsby's curator insight, June 4, 2014 9:17 AM

The brain processes images 60,000 times faster than text.

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US Pinterest users will climb by 15% this year | News | M&M

US Pinterest users will climb by 15% this year | News | M&M | Pinterest | Scoop.it
The number of US Pinterest users is expected to climb by 15% this year, reaching 40.1 million consumers, according to new research from eMarketer.
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3 Amazing Pinterest Campaigns That Have Won Awards

3 Amazing Pinterest Campaigns That Have Won Awards | Pinterest | Scoop.it
I talk about how much I love Pinterest, but the truth is, I don’t love Pinterest, I love creativity. After all Pinterest is just a tool. It’s a way that we’re able to share content,…
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13 Questions about Pinterest for Business Answered by Experts - More In Media

13 Questions about Pinterest for Business Answered by Experts - More In Media | Pinterest | Scoop.it
13 Questions you (and others before you) have about using Pinterest for Business, answered by Social Media Consultants and Pinterest Managers i.e. experts.
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Pinning your message to Pinterest - Travel Weekly

Pinning your message to Pinterest - Travel Weekly | Pinterest | Scoop.it
Through images, this social networking site makes retailers curators of their own marketing messages.
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The Cheat Sheet to Pinterest Limits [Infographic]

The Cheat Sheet to Pinterest Limits [Infographic] | Pinterest | Scoop.it
Like every social media, Pinterest has certain limits. Many of these Pinterest limits have been made official, while a few haven’t. To make it easy for you to stick inside these limits on Pinterest…
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5 Ways to Maximize Your Traffic with Every Pin on Pinterest (P2P Episode 1)

5 Ways to Maximize Your Traffic with Every Pin on Pinterest (P2P Episode 1) | Pinterest | Scoop.it
Find out 5 ways to drive more traffic to your website with every pin on Pinterest on the first episode of Pictures to Profits Podcast with Vincent Ng.
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GE takes home Best in Show at Digiday Content Marketing Awards - Digiday

GE takes home Best in Show at Digiday Content Marketing Awards - Digiday | Pinterest | Scoop.it
GE took home Best In Show for its groundbreaking campaigns across social media at Thursday's first annual Digiday Content Marketing Awards gala.
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Why You Need To Leverage Influencers In Your Pinterest Strategy (Based On Research)

Why You Need To Leverage Influencers In Your Pinterest Strategy (Based On Research) | Pinterest | Scoop.it
Consumers today are leveraging social media to discover and validate potential purchases. In fact they rely more on digital feedback from friends, family and influencers, and less on brand-generated …
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Insight into Pinterest’s New Business API

Insight into Pinterest’s New Business API | Pinterest | Scoop.it
Yesterday, Pinterest announced Curalate’s official access to their Business Insights API, which provides deeper and more automated access to Pinterest data. As a result, Curalate is now the only visual analytics provider to be included in Pinterest’s Business Insights API initiative, Tumblr’s A-List program, and listed as an Instagram Platform Developer.


With the Business Insights API already integrated into Curalate’s dashboard, we’ll continue to provide clients with deeper insight into their customers and which images engage them on Pinterest. In addition to a faster, more robust backend (which you’ll notice, but will not physically see), the following improved insights will be integrated into our dashboard:





Improved demographic data, including audience gender and location






Improved pinner insights: What engages a brand’s followers; what’s the ideal pinning cadence?






Deep insights into Pinterest’s unique viral mechanics: How does a pin end up with tens of thousands of extended repins?





Pinterest’s API Matched with Curalate’s Image Recognition


Curalate is able to take Pinterest’s API one step further by marrying it with our image recognition technology. Curalate scans 200,000,000+ images every day, enabling brands to extract deep insights from images shared on Pinterest (and Facebook, Instagram, & Tumblr as well). These insights enable you to understand what products consumers care about, how they want to see those products, and how they describe those products when engaging with them. This provides you the power to make better marketing decisions and ultimately form stronger connections with your fans.











Curalate reveals which products are truly popular, not just which pins.




While a brand’s own Pinterest page provides a valuable megaphone, the true power of Pinterest’s insights can only be unlocked by looking at organic activity on the network. In fact, Curalate found that up to 85% of a brand’s engagement on Pinterest can come from organic pinning activity (outside of a brand’s official account). 


To make sense of this tidal wave of organic pinning, it’s critical that a brand be able to segment engagement by product, not just by pin — no small feat when you’re talking about tens of thousands of pins/repins for a brand every day – which can only be done with the combination of Pinterest’s Business Insights API and Curalate’s technology.


We look forward to working with clients, both current and future, to continue driving brand affinity, engagement, and revenue with images.


Please contact us at Hello@Curalate.com with any questions.



(Photo Credit: business.pinterest.com)
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