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All About Pinterest ~ news, best practices, brand/personal/professional usage
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A Social Media Manager's Guide to Pinterest

A Social Media Manager's Guide to Pinterest | Pinterest | Scoop.it
As a social media manager myself, I know how different Pinterest is from other social media platforms.
 Are you still a little confused on how to get the most out of Pinterest for the larger brand(s) you manage? Depending on your brand’s Pinterest account’s current “level,” you can follow this guide for helpful tips and tricks catered to your following and experience.
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Maryalice Leister's curator insight, May 24, 2014 9:05 AM

Don't overlook Pinterest as an easy way to gather useful information into a easily accessed format for students and colleagues. It can become a conversation of sorts with others who have the same passion.

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Dentsu Strikes Accord With Pinterest Japan 05/23/2014

Dentsu Strikes Accord With Pinterest Japan 05/23/2014 | Pinterest | Scoop.it
Dentsu Strikes Accord With Pinterest Japan - 05/23/2014
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Spredfast integrates with new Pinterest analytics to enrich social TV offering - Lost Remote

Spredfast integrates with new Pinterest analytics to enrich social TV offering - Lost Remote | Pinterest | Scoop.it
Spredfast integrates with new Pinterest analytics to enrich social TV offering
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9 Unlikely Brands Rocking Pinterest for Their Marketing

9 Unlikely Brands Rocking Pinterest for Their Marketing | Pinterest | Scoop.it
Think Pinterest is only for wedding planners and chefs? Think again.
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Pinterest Unveils New Tech to Become More Measurable For Brands

Pinterest Unveils New Tech to Become More Measurable For Brands | Pinterest | Scoop.it
Following in Facebook's steps, Pinterest has become more measurable to brands with its first API for third-party developers.
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An Inside Look at ABC Family’s Pinterest Strategy - Lost Remote

An Inside Look at ABC Family’s Pinterest Strategy - Lost Remote | Pinterest | Scoop.it
An Inside Look at ABC Family’s Pinterest Strategy
Kelly Lieberman's insight:

“We’ll be experimenting with several different kinds of pins ranging from photo-based images to text-based images, given the popularity of inspiring quotes on the platform, and we’ll be targeting our pins across several different categories,” Danielle Mullin, Vice President of Marketing for ABC Family told Lost Remote. “Overall, our strategy is to test and learn, with the goal of providing Pinterest users with new ways to engage with our brand in a way that is seamless to the organic experience they cherish.”

 
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Pinterest: How You Can Rock This Social Media Platform - Heidi Cohen

Pinterest: How You Can Rock This Social Media Platform - Heidi Cohen | Pinterest | Scoop.it
Pinterest is aspirational social media. Here are 7 Pinterest marketing trends based on research and charts to help you rock this platform. Includes tips.
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3 Steps to Promote Your Blog on Pinterest and Facebook |

3 Steps to Promote Your Blog on Pinterest and Facebook | | Pinterest | Scoop.it
Discover how to promote your blog with pinnable images and carefully crafted Facebook updates. You'll get better visibility and drive more traffic.
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The Do’s and Don’ts of Pinterest Promotions

The Do’s and Don’ts of Pinterest Promotions | Pinterest | Scoop.it
When you want to find the perfect images and blog posts, Pinterest is the place to go. As this social media platform’s name implies, you “pin” whatever fancies your interest. But it’s not jus…
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Pinterest (and Its Users) Might Be a Lot More Valuable Than You Realize

Pinterest (and Its Users) Might Be a Lot More Valuable Than You Realize | Pinterest | Scoop.it
Online scrapbooking site Pinterest was just valued at $5 billion in its latest round of venture capital funding, just in case you needed a reminder that Pinterest, oft-overlooked as the little sibling of the big social networks, just might be more successful than all of them.
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52pc of Pinterest users consult app in-store to guide purchases: report - Mobile Marketer - Research

52pc of Pinterest users consult app in-store to guide purchases: report - Mobile Marketer - Research | Pinterest | Scoop.it
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Why You Need To Leverage Influencers In Your Pinterest Strategy (Based On Research)

Why You Need To Leverage Influencers In Your Pinterest Strategy (Based On Research) | Pinterest | Scoop.it
Consumers today are leveraging social media to discover and validate potential purchases. In fact they rely more on digital feedback from friends, family and influencers, and less on brand-generated …
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Insight into Pinterest’s New Business API

Insight into Pinterest’s New Business API | Pinterest | Scoop.it
Yesterday, Pinterest announced Curalate’s official access to their Business Insights API, which provides deeper and more automated access to Pinterest data. As a result, Curalate is now the only visual analytics provider to be included in Pinterest’s Business Insights API initiative, Tumblr’s A-List program, and listed as an Instagram Platform Developer.


With the Business Insights API already integrated into Curalate’s dashboard, we’ll continue to provide clients with deeper insight into their customers and which images engage them on Pinterest. In addition to a faster, more robust backend (which you’ll notice, but will not physically see), the following improved insights will be integrated into our dashboard:





Improved demographic data, including audience gender and location






Improved pinner insights: What engages a brand’s followers; what’s the ideal pinning cadence?






Deep insights into Pinterest’s unique viral mechanics: How does a pin end up with tens of thousands of extended repins?





Pinterest’s API Matched with Curalate’s Image Recognition


Curalate is able to take Pinterest’s API one step further by marrying it with our image recognition technology. Curalate scans 200,000,000+ images every day, enabling brands to extract deep insights from images shared on Pinterest (and Facebook, Instagram, & Tumblr as well). These insights enable you to understand what products consumers care about, how they want to see those products, and how they describe those products when engaging with them. This provides you the power to make better marketing decisions and ultimately form stronger connections with your fans.











Curalate reveals which products are truly popular, not just which pins.




While a brand’s own Pinterest page provides a valuable megaphone, the true power of Pinterest’s insights can only be unlocked by looking at organic activity on the network. In fact, Curalate found that up to 85% of a brand’s engagement on Pinterest can come from organic pinning activity (outside of a brand’s official account). 


To make sense of this tidal wave of organic pinning, it’s critical that a brand be able to segment engagement by product, not just by pin — no small feat when you’re talking about tens of thousands of pins/repins for a brand every day – which can only be done with the combination of Pinterest’s Business Insights API and Curalate’s technology.


We look forward to working with clients, both current and future, to continue driving brand affinity, engagement, and revenue with images.


Please contact us at Hello@Curalate.com with any questions.



(Photo Credit: business.pinterest.com)
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A Guide to Getting Started on Pinterest, Tumblr and Foursquare

A Guide to Getting Started on Pinterest, Tumblr and Foursquare | Pinterest | Scoop.it
An excerpt from the Guide to Getting Started on Social Networks by HootSuite University. Part 3 covers Pinterest, Tumblr and Foursquare.
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The Importance of Visual Content

The Importance of Visual Content | Pinterest | Scoop.it
A picture is worth a thousand words. When it comes to capturing your audience’s attention, take full advantage of every chance to convey your message.
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More ways to get Pinterest insights for your business

More ways to get Pinterest insights for your business | Pinterest | Scoop.it
Many businesses use Pinterest to learn about their customers. You might want to learn which of your products are popular, what types of images work best or which Pins are driving the most engagement and sales. All of these insights can help your business use Pinterest better, which in turn means a better experience for Pinners.
We know some businesses use third-party marketing tools to help them figure out how they’re doing on different platforms. That’s why we’re proud to announce a new initiative that lets businesses analyze their Pinterest activity using popular marketing technology software, including Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate and Tailwind.
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Pinterest Rolls Out A New “Business Insights” API To Select Marketing Technology Companies | TechCrunch

Pinterest Rolls Out A New “Business Insights” API To Select Marketing Technology Companies | TechCrunch | Pinterest | Scoop.it
Fresh off the heels of another massive $200 million funding round which values the company at $5 billion, Pinterest is preparing to announce a new initiative..
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5 Unique Pinterest for Small Business Ideas

5 Unique Pinterest for Small Business Ideas | Pinterest | Scoop.it
So you own a small business, and decide it’s time to delve into the ever-changing Pinterest landscape. But building a Pinterest for small business isn’t easy. So you read a few tips online, an FA…
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What can Pinterest do with $200 million?

What can Pinterest do with $200 million? | Pinterest | Scoop.it
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Why Marketers Love Instagram And Pinterest

Why Marketers Love Instagram And Pinterest | Pinterest | Scoop.it
A new report finds marketers are increasingly turning towards visual platforms and content in place of more traditional social media platforms like...
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Which Brands Do Well on Pinterest?: Video

Which Brands Do Well on Pinterest?: Video | Pinterest | Scoop.it
May 12 (Bloomberg) –- Pinterest Head of Partnerships Joanne Bradford discusses marketing brands on Pinterest on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)
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