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All About Pinterest ~ news, best practices, brand/personal/professional usage
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New and exciting ways brands can use Pinterest (single page view) - iMediaConnection.com

New and exciting ways brands can use Pinterest (single page view) - iMediaConnection.com | Pinterest | Scoop.it
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Case Study: Chobani - Pinning a Healthy Lifestyle with Recipes & Inspiration

Case Study: Chobani - Pinning a Healthy Lifestyle with Recipes & Inspiration | Pinterest | Scoop.it
Food & Drink is one of the most popular categories on Pinterest.
As a food brand on Pinterest, Chobani has done a great job at incorporating recipes with brand lifestyle and inspirational pins.
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FTC: Brand-Incentivized Pins On Pinterest Potentially "Deceptive," Require Disclosure

FTC: Brand-Incentivized Pins On Pinterest Potentially "Deceptive," Require Disclosure | Pinterest | Scoop.it
Eric Goldman alerted us this weekend (via Twitter) to an FTC ruling that may have a significant impact on the way that brands interact with users on Pinterest. The FTC determined (see embedded letter below) that a Cole Haan “Wandering Sole” contest that asked users to pin/re-pin images of Cole Haan products in exchange for […]
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9 Ways To Grow Your Sales With Pinterest

9 Ways To Grow Your Sales With Pinterest | Pinterest | Scoop.it
Your business should be using Pinterest to drive traffic to your website, build your email list and most importantly, grow your sales.
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11 Design Elements for Pinnable Quotes

11 Design Elements for Pinnable Quotes | Pinterest | Scoop.it
Quotes inspire pinners to repin - but only if the quote is beautifully designed. So here are 11 design elements to consider when creating a quote image.
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FOX Small Business Center - Small Business Headlines - 5 Pinterest Tips for Small Business Owners

FOX Small Business Center - Small Business Headlines - 5 Pinterest Tips for Small Business Owners | Pinterest | Scoop.it
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21 Blogs You Must Read for the Best Pinterest Tips -

21 Blogs You Must Read for the Best Pinterest Tips - | Pinterest | Scoop.it
Tweet  Are you making the most of Pinterest? Are you reading the right blogs that help you get the best out of Pinterest? Pinterest has grown very quickly attracting both everyday users and businesses. All of them take part sharing great content in the form of images which makes it a very enjoyable and addictive …
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Pinterest's Interests - What Do They Mean? - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com

Pinterest's Interests - What Do They Mean? - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com | Pinterest | Scoop.it
Pinterest’s interest in their users’ interests is a big part of what makes the platform so unique. They’re learning about what users are actually interested in seeing and are kind enough to share their findings with us. Below, we explore the four mindsets of pinners laid out by Pinterest, and how marketers can best reach out […]
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Peg Corwin's curator insight, March 29, 2014 5:42 PM

4 stages of Pinterest users:


 - Just looking,  least likely to purchase.  Add detail and use rich pins.

 -  Maybe I could, slight interest indeterminate date - create how and life hack pins

-  Narrowing it down, in purchase process.  Inform, don't be salesy

-  Know what I need, intent to purchase, so make it easy


Nurture all user mindsets so they go through the steps.


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Four Seasons: Making luxury travel possible with Pinterest

Four Seasons: Making luxury travel possible with Pinterest | Pinterest | Scoop.it
Four Seasons: Making luxury travel possible with Pinterest
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Peg Corwin's curator insight, March 29, 2014 6:02 PM

When you have a luxury travel brand like the Four Seasons, you can have sophisticated and varied Pinterest boards to showcase your offerings and themes.  Read and see how this high end brand takes advantage of all Pinterest's visual potential in the travel niche.


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Why Pinterest Employees Took A Road Trip In This “Pinnebago”

Why Pinterest Employees Took A Road Trip In This “Pinnebago” | Pinterest | Scoop.it
For two weeks, Pinterests creative team open micd, BBQd, and screen-printed their way across the American Southwest. To get your own creative juices...
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How to Spot Spammers and Scammers on Pinterest (4 Keys to Protect Your Images)

How to Spot Spammers and Scammers on Pinterest (4 Keys to Protect Your Images) | Pinterest | Scoop.it
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Pinterest Marketing: How & Why To Use The Pinterest Gift Feed

Pinterest Marketing: How & Why To Use The Pinterest Gift Feed | Pinterest | Scoop.it
Pinterest announced their new gift feed last week, enabling the many (many, many) folks who use Pinterest for shopping inspiration to find products & buy products more easily.   If you’re a retailer (or e-tailer) then Pinterest’s gift feed should be considered a no-brainer. Getting listed on the gift feed has all the potential of…
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5 Ways to be an E-Commerce Pro on Pinterest | seoWorks

5 Ways to be an E-Commerce Pro on Pinterest | seoWorks | Pinterest | Scoop.it
With 70 million daily users, there’s no longer an excuse for e-commerce sites to ignore Pinterest. seoWorks gives you 5 ways to be an E-Commerce Pro - read on.
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10 Reasons You’re Missing the Boat on Pinterest

10 Reasons You’re Missing the Boat on Pinterest | Pinterest | Scoop.it
If Pinterest just isn't giving you the results you hoped for, try these 10 quick fixes!
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3 Healthcare Users Who Get Pinterest Right...And What They Can Teac...

3 Healthcare Users Who Get Pinterest Right And What They Can Teach You!
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Pinterest Is King When It Comes To E-Commerce, But How Do You Measure It?

Pinterest Is King When It Comes To E-Commerce, But How Do You Measure It? | Pinterest | Scoop.it
If you compare Pinterest’s active user base and overall reach with Facebook’s, you’d assume it would be a no-brainer for brand marketers to focus on Facebook. Facebook’s number of users now e…
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Pinterest Place Pins Explained - Write On Track

Pinterest Place Pins Explained - Write On Track | Pinterest | Scoop.it
Puzzled about Pinterest's Place Pins? We explain what they are and how you can use place pins to showcase your business and grow your followers.
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3 Steps to Building Your Email List with Pinterest

3 Steps to Building Your Email List with Pinterest | Pinterest | Scoop.it
Email combined with social media drives revenue. But how do you build your email list, particularly through Pinterest? Here's a 3-step system:
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Want to Buy That Olivia Pope Outfit on Scandal? Try Pinterest

Want to Buy That Olivia Pope Outfit on Scandal? Try Pinterest | Pinterest | Scoop.it
Loyal audiences are following, retweeting, and engaging with their favourite shows both on and offline.
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The pitch: How Pinterest is selling agencies on ads - Digiday

Pinterest has been making the agency rounds as it prepares to introduce ads to its platform, and Digiday has obtained mockups of its pitch.
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Are Pinterest Analytics Useful At All?

Are Pinterest Analytics Useful At All? | Pinterest | Scoop.it
Visuals are increasingly important bits of content.
The social networking consumer thrives on images to share.
That makes visual outlets like Pinterest increasingly important platforms in a company’s marketing plan.
The key here is to stop the guess work with what images work...
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5 Step Guide To Successful Pinterest Promotions

5 Step Guide To Successful Pinterest Promotions | Pinterest | Scoop.it
Pinterest Promotions are a great way to drive Engagement on your Pins, Traffic to your Pinterest Page or Website, Gain Pinterest Followers, Identify Brand Influencers, and more. Here at Piqora, we’ve powered over 600 promotions, so before you plan your next campaign, consider these tips to help ensure success. 1. Identify Your Primary Goals &…
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The 5 Motivations Behind Pinterest Use [Study]

The 5 Motivations Behind Pinterest Use [Study] | Pinterest | Scoop.it
A new Central Michigan University study to appear in the April 2014 edition of the journal ‘Computers in Human Behavior‘ has identified the five key motivations ...
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