Pinterest announced their new gift feed last week, enabling the many (many, many) folks who use Pinterest for shopping inspiration to find products & buy products more easily. If you’re a retailer (or e-tailer) then Pinterest’s gift feed should be considered a no-brainer. Getting listed on the gift feed has all the potential of…
We took a look at Pinterest engagement specific to the Fashion/Retail, Automotive and Electronics industries and found that Pinterest is all about users telling the brand story. In fact, 70 percent of brand engagement on Pinterest is generated by the community versus brands. Below see how users are driving the conversation on Pinterest and how brands can boost audience engagement. Now that we have a better sense for how often community interactions drive engagement to brands, the next step is to focus our content accordingly. First, it might make sense to understand exactly why consumers like to engage with content in the first place. Fans and advocates drive brand messaging. By better understanding the community brands have the ability to better frame their message and focus their story on the visual web. PRESS COVERAGE
Adweek: Only 30 Percent of Brands’ Pinterest Engagement Come From Own Pins
Mashable: 70% of Brand Engagement on Pinterest is User-Generated
Adotas: New Pinterest Research: Only 30% Of Engagement Driven By Brand
Social News Daily: Pinterest Pins Examined: Post At These Times To Win Followers, Repins
Visuals are increasingly important bits of content. The social networking consumer thrives on images to share. That makes visual outlets like Pinterest increasingly important platforms in a company’s marketing plan. The key here is to stop the guess work with what images work...
Pinterest Promotions are a great way to drive Engagement on your Pins, Traffic to your Pinterest Page or Website, Gain Pinterest Followers, Identify Brand Influencers, and more. Here at Piqora, we’ve powered over 600 promotions, so before you plan your next campaign, consider these tips to help ensure success. 1. Identify Your Primary Goals &…
Pinterest is preparing to launch ad sales in the second quarter with a bold pitch. Rather than Web ads that urge people to "click here," the site wants to make artful Web ads that people actually love.
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