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All About Pinterest ~ news, best practices, brand/personal/professional usage
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Scooped by Kelly Lieberman
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Why Pinterest Employees Took A Road Trip In This “Pinnebago”

Why Pinterest Employees Took A Road Trip In This “Pinnebago” | Pinterest | Scoop.it
For two weeks, Pinterests creative team open micd, BBQd, and screen-printed their way across the American Southwest. To get your own creative juices...
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How to Spot Spammers and Scammers on Pinterest (4 Keys to Protect Your Images)

How to Spot Spammers and Scammers on Pinterest (4 Keys to Protect Your Images) | Pinterest | Scoop.it
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Pinterest Marketing: How & Why To Use The Pinterest Gift Feed

Pinterest Marketing: How & Why To Use The Pinterest Gift Feed | Pinterest | Scoop.it
Pinterest announced their new gift feed last week, enabling the many (many, many) folks who use Pinterest for shopping inspiration to find products & buy products more easily.   If you’re a retailer (or e-tailer) then Pinterest’s gift feed should be considered a no-brainer. Getting listed on the gift feed has all the potential of…
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On Pinterest 70% of Brand Engagement is Community Driven [INFOGRAPHIC]

On Pinterest 70% of Brand Engagement is Community Driven [INFOGRAPHIC] | Pinterest | Scoop.it
We took a look at Pinterest engagement specific to the Fashion/Retail, Automotive and Electronics industries and found that Pinterest is all about users telling the brand story. In fact, 70 percent of brand engagement on Pinterest is generated by the community versus brands. Below see how users are driving the conversation on Pinterest and how brands can boost audience engagement. Now that we have a better sense for how often community interactions drive engagement to brands, the next step is to focus our content accordingly. First, it might make sense to understand exactly why consumers like to engage with content in the first place. Fans and advocates drive brand messaging. By better understanding the community brands have the ability to better frame their message and focus their story on the visual web. PRESS COVERAGE



Adweek: Only 30 Percent of Brands’ Pinterest Engagement Come From Own Pins


Mashable: 70% of Brand Engagement on Pinterest is User-Generated


Adotas: New Pinterest Research: Only 30% Of Engagement Driven By Brand


Social News Daily: Pinterest Pins Examined: Post At These Times To Win Followers, Repins
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Meet Pinterest's Rockstar Women Engineers

Meet Pinterest's Rockstar Women Engineers | Pinterest | Scoop.it
Here's why Pinterest is such a great workplace environment for women.
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33 More Compelling Statistics That Will Power Your Marketing Strategy

33 More Compelling Statistics That Will Power Your Marketing Strategy | Pinterest | Scoop.it
Kelly Lieberman's insight:

Some Pinning stats sprinkled in here :)

 

- DIY, tutorials and recipes get a 42% higher click through rate than any other pin types.

 

- A call to action pin description gets 80% more engagement

 

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Clickable URLs in Pinterest's Pin Descriptions Have Changed

Clickable URLs in Pinterest's Pin Descriptions Have Changed | Pinterest | Scoop.it
Find out how how website links now work in Pinterest's pin descriptions. It's a game changer for marketers.
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Almost any brand can be Pinteresting. Here's how! - Schaefer Marketing Solutions: We Help Businesses {grow}

Almost any brand can be Pinteresting. Here's how! - Schaefer Marketing Solutions: We Help Businesses {grow} | Pinterest | Scoop.it
Pinterest is not just the playground for crafters and creatives any more.
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Pinterest Consultant Reveals 7 key ways bloggers can use Pinterest to

Pinterest Consultant Reveals 7 key ways bloggers can use Pinterest to | Pinterest | Scoop.it
Bloggers can use Pinterest's secret boards to save time/ money. Pinterest consultant and expert reveals 7 easy steps you can take to maximize secret boards
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Pinterest Marketing for B2Bs

Pinterest Marketing for B2Bs | Pinterest | Scoop.it
One of the best ways to figure out how to market on Pinterest is to look at companies who are already doing it right.
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Five things brands should be doing with Pinterest | The Wall Blog

Five things brands should be doing with Pinterest | The Wall Blog | Pinterest | Scoop.it
To coincide with its fourth birthday this month, Simon Robinson explains how brands can use Pinterest to improve their consumer engagements. Pinterest, the
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Are Pinterest Analytics Useful At All?

Are Pinterest Analytics Useful At All? | Pinterest | Scoop.it
Visuals are increasingly important bits of content.
The social networking consumer thrives on images to share.
That makes visual outlets like Pinterest increasingly important platforms in a company’s marketing plan.
The key here is to stop the guess work with what images work...
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5 Step Guide To Successful Pinterest Promotions

5 Step Guide To Successful Pinterest Promotions | Pinterest | Scoop.it
Pinterest Promotions are a great way to drive Engagement on your Pins, Traffic to your Pinterest Page or Website, Gain Pinterest Followers, Identify Brand Influencers, and more. Here at Piqora, we’ve powered over 600 promotions, so before you plan your next campaign, consider these tips to help ensure success. 1. Identify Your Primary Goals &…
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The 5 Motivations Behind Pinterest Use [Study]

The 5 Motivations Behind Pinterest Use [Study] | Pinterest | Scoop.it
A new Central Michigan University study to appear in the April 2014 edition of the journal ‘Computers in Human Behavior‘ has identified the five key motivations ...
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Pinterest and Instagram Are About to Get Into a Huge Brawl | TIME

Pinterest and Instagram Are About to Get Into a Huge Brawl | TIME | Pinterest | Scoop.it
It’s almost payday for Pinterest. The four-year-old social network that functions as a digital scrapbook will soon begin letting marketers advertise to the company’s nealry 50 million monthly users.
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Promoted Pins Test a Success for Pinterest - SiteProNews

Promoted Pins Test a Success for Pinterest - SiteProNews | Pinterest | Scoop.it
Pinterest users are about to notice a change to the popular site. Four years after launching, the site which users are able to "pin" recipes, photographs,
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Pinterest makes play for advertising sales with artful 'promoted pins'

Pinterest makes play for advertising sales with artful 'promoted pins' | Pinterest | Scoop.it
Pinterest is preparing to launch ad sales in the second quarter with a bold pitch. Rather than Web ads that urge people to "click here," the site wants to make artful Web ads that people actually love.
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Pinterest Ads Are Coming and They're Going to Be Expensive

Pinterest Ads Are Coming and They're Going to Be Expensive | Pinterest | Scoop.it
The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
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Pinterest's evolution into shopping catalog - Digiday

Pinterest has added price-sorting feature to its "Gifts" category, making it that much easier to shop from the platform.
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Why marketers shouldn't overlook the value of Pinterest - iMediaConnection.com

Why marketers shouldn't overlook the value of Pinterest - iMediaConnection.com | Pinterest | Scoop.it
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8 Types of Pin Descriptions: Which Knock It Out of the Box?

8 Types of Pin Descriptions: Which Knock It Out of the Box? | Pinterest | Scoop.it
Today I want to take a look at how your pin descriptions make the difference in getting a few or a lot of repins. Then I want you to do some testing.
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