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All About Pinterest ~ news, best practices, brand/personal/professional usage
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Pinterest For Small Business: Etsy

Pinterest For Small Business: Etsy | Pinterest | Scoop.it
For the tech-savvy entrepreneurs, Pinterest for small business owners is like a virtual social media mecca for their brand. Breaking a company down into bite-size images makes it easier for prospecti…
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Men Are Now Pinterest’s Fastest-Growing Demographic

Men Are Now Pinterest’s Fastest-Growing Demographic | Pinterest | Scoop.it
The men are coming to Pinterest. The site, still known best as a collection of craft ideas, recipes, and cute outfits, has traditionally attracted a..
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Jewelry stolen from homes throughout Bay Area returned to rightful owners

Jewelry stolen from homes throughout Bay Area returned to rightful owners | Pinterest | Scoop.it
In June, Mountain View police posted photos online of thousands of dollars of stolen jewelry. And now, all items have finally been returned to their rightful owners.
Kelly Lieberman's insight:

Great use of Pinterest ~ Thousands of dollars of stolen jewelry is now back in the hands of its rightful owners. The process began back in June, when Mountain View police posted photos on Pinterest of items discovered in the home of burglary suspects.

 

 

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How to Use Pinterest to Drive Conversions | SEJ

How to Use Pinterest to Drive Conversions | SEJ | Pinterest | Scoop.it
How Successful Marketers Use Pinterest to Drive Conversions
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Pinterest's Tracy Chou: How I Got My Start In Tech—Despite Myself

Pinterest's Tracy Chou: How I Got My Start In Tech—Despite Myself | Pinterest | Scoop.it
Now she's empowering others to do the same.
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What Is a Pinfluencer? Well, They Now Have Talent Agents.

What Is a Pinfluencer? Well, They Now Have Talent Agents. | Pinterest | Scoop.it
First rule: Do not call them Pinfluencers. Or Pinstars. Or, most of all, Pinlebrities.
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Pinterest Evolving Into A Personalized Search Substitute

Pinterest Evolving Into A Personalized Search Substitute | Pinterest | Scoop.it
This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company's head of engineering, Michael Lopp. No one f
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How to Use Pinterest to Boost Blog Traffic Dramatically

How to Use Pinterest to Boost Blog Traffic Dramatically | Pinterest | Scoop.it
Building a successful blog takes more than great content. It takes a solid blog promotion strategy. Use Pinterest to boost blog traffic.
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What Would Search Do Without Social?

What Would Search Do Without Social? | Pinterest | Scoop.it
Social commerce continues to evolve as a way to augment search engine marketing campaigns. While the data stands on its own, it also integrates well into SEM ad targeting and remarketing platforms. In
fact a study released Tuesday notes a 60% year-over-year increase in revenue originating from social sites. Discoverability on Pinterest, Polyvore, Houzz, and Wanelo becomes increasingly important as
brands follow consumers to sites where they search for information about products they want to buy.
Kelly Lieberman's insight:

Retailers must align content with consumer intent to make products discoverable. "Emphasizing relevance has been a core best practice for SEO practitioners for years, and this approach translates directly into Pinterest search and home feed listings," per the report.

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New Social Commerce study says beware the white background!

New Social Commerce study says beware the white background! | Pinterest | Scoop.it
Kelly Lieberman's insight:

product images without a white background generated 159% more likes and rePins on Pinterest.

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NYT Cooking and Pinterest Collaborate on Thanksgiving | The New York Times Company

NYT Cooking and Pinterest Collaborate on Thanksgiving | The New York Times Company | Pinterest | Scoop.it
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You Can Put A Price On Pinterest - Heidi Cohen

You Can Put A Price On Pinterest - Heidi Cohen | Pinterest | Scoop.it
Is Pinterest part of your social media strategy? Include these 15 Pinterest tactics in your marketing plans to drive sales and traffic to your site.
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Simple Steps to Market on Pinterest for Profit

Simple Steps to Market on Pinterest for Profit | Pinterest | Scoop.it
Pinterest is the #4 traffic referrer on the web. Use these smart marketing tips to gain more traffic with Pinterest for your blog or website.
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Pinterest & Instagram: Marketing Where Audience Looks

Discover, Share, and Present presentations and infographics with the world’s largest professional content sharing community.
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Case Study: Michael Kors - Giving Life To Products On Pinterest

Case Study: Michael Kors - Giving Life To Products On Pinterest | Pinterest | Scoop.it
Case Study: Michael Kors - Giving Life To Products On Pinterest | HelloSociety Blog
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Project Holiday: Create Pins and boards for the season

Project Holiday: Create Pins and boards for the season | Pinterest | Scoop.it
It’s the right time to create Pins and boards for the holidays. Businesses that take advantage of seasonal interests, including products, DIY projects, travel and recipes, can inspire people while they’re in a holiday mindset, ready to take action.   And there’s lots to indicate that many people are already in the holiday mindset. So far, there are more than 604 million holiday Pins and 244 million gift-related Pins on Pinterest. Overall, more than 65 million people are following boards with holiday or gift Pins—a significant chunk of Pinterest’s community. 
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Pinterest's Demographics Mean It Could Become The Next Monster Social Advertising Platform

Pinterest's Demographics Mean It Could Become The Next Monster Social Advertising Platform | Pinterest | Scoop.it
Pinterest has fashioned itself into an ideal audience platform for brands and retailers.
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Pinterest Is Growing Up In A Big Way

Pinterest Is Growing Up In A Big Way | Pinterest | Scoop.it
Pinterest is building the "save button for the Internet."
Kelly Lieberman's insight:

Pinterest wants to be the resource that users rely on when they've gotten the faintest glimmer of an idea. By pulling them into its ecosystem, it then wants to hook them until they're ready to make to their final purchasing decisions, too. 


Lopp says that the past few years have been about building and improving core products, but that next year it plans to build on this infrastructure to create new ways to search and discover. Pinterest thinks of itself as building a "save button for the internet." 

 

Read more: http://www.businessinsider.com/pinterest-grand-plan-discovery-problem-2014-11#ixzz3InZvtoHf

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Pinterest: We Have Doubled The Number Of Male Active Users In The Last Year

Pinterest: We Have Doubled The Number Of Male Active Users In The Last Year | Pinterest | Scoop.it
As a privately held company, Pinterest doesn't have to share user growth figures with shareholders. That means we don't know exactly many Pinners there are
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Olapic Turns Social Media Pins Into Store Portals On Pinterest

Olapic Turns Social Media Pins Into Store Portals On Pinterest | Pinterest | Scoop.it
Olapic, the social media aggregation and curation service for brands and stores, has launched a new service to turn images shared on platforms like Facebook..
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Creating a discovery experience, online and off

Creating a discovery experience, online and off | Pinterest | Scoop.it
You know that moment when you first walk inside a store and marvel at everything there is to see? Some things catch your eye at first, and when you look more closely, you see there’s a lot more to discover all around you. Pinterest is a digital version of that discovery experience. When people visit Pinterest, they’re interested in discovering new possibilities and saving the things they want to explore further. It’s a high-intent environment where millions of people go to look for things they should do or buy next, which is why it’s so appealing to businesses.
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7 ways to reach holiday shoppers on Pinterest

7 ways to reach holiday shoppers on Pinterest | Pinterest | Scoop.it
The holidays are huge for Pinterest. So huge, in fact, that in the months leading up to the holidays, we see a 25 percent increase in boards related to gifts and wish lists. “Christmas gifts” is already in our top 25 search terms.
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5 Ways to Use Pinterest in Your Healthcare Marketing Plan

5 Ways to Use Pinterest in Your Healthcare Marketing Plan | Pinterest | Scoop.it
What are some ways to use Pinterest effectively for your practice? Here are 5 ways to use Pinterest in your healthcare marketing plan.
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Walmart tap social trends in stores: News from warc.com

Walmart tap social trends in stores: News from warc.com | Pinterest | Scoop.it
Kelly Lieberman's insight:

"People who are Pinterest fans are just delighted to see this big trend in crafting exists in Walmart. It simply makes Walmart feel more relevant," he said.

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Prettier and faster: Update makes Pinterest on iPhone better

Prettier and faster: Update makes Pinterest on iPhone better | Pinterest | Scoop.it
While Android nerds are celebrating the update of some apps with Google's new Material Design guidelines, Pinterest just rolled out an update to its iPhone app that's making it more focused on the ...
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