Many online shops use Pinterest to connect with their audience, tell their story and help people discover their products. Shopify, a leading commerce platform for over 100,000 stores, says many of their online merchants see significant referral traffic from Pinterest.
Buzzfeed is one of of the fastest growing media companies ever, with a monthly audience of 150 million and counting, thanks chiefly to its unmatched understanding of what people will read or share on Facebook. But much of its recent traffic growth has come from another, less appreciated source: Pinterest. Just [...]
Pinterest, the San Francisco company that bills itself as a visual discovery tool, has become the social network of choice for collecting recipes, gardening ideas and images of the perfect wedding. The platform acts as a digital bulletin board where people can "pin" images of the things they'd like to wear, do or make and then share those pins with others via "boards." Users who click through Pins to e-commerce sites are 10 percent more likely to make a purchase than those referred by other social networks, and they usually spend more, according to Shopify. Pinterest has managed to turn aspiration into a product and mass opinion into a vehicle for driving actual retail traffic. [...] retailers have paid attention. Items that hit big with the store's more than 4 million Pinterest followers online get more prominent display in store - a bid to rack up sales by showing shoppers what they seem to want.
"We’re adding a new way for Pinners to find Pins from people who share their interests. Now, all categories on Pinterest will include related interests. People can follow these interests to get fresh Pins delivered right to their home feed."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.