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All About Pinterest ~ news, best practices, brand/personal/professional usage
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Introducing the Pin Collective: A group of expert Pinterest creators

Introducing the Pin Collective: A group of expert Pinterest creators | Pinterest | Scoop.it
Great content is at the heart of the Pinterest experience. We want every Pinner to find the right ideas for them, no matter what they need or what they’re interested in. Since every Pin represents a discoverable idea, Pin quality is one of our biggest priorities. We’re committed to top-notch content, whether it comes from Pinners or from the businesses that use Pinterest to reach their audience.
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Delight sartorialists with these holiday trends

Delight sartorialists with these holiday trends | Pinterest | Scoop.it
Many trendsetting men and women have already begun curating stylish Pins to keep them looking good on autumn walks, at holiday parties and on through the New Year. Fashion and beauty are consistently among our most popular categories, with Pinners planning to spend 150% more on these goods than non-Pinterest users. And here’s an interesting fact: 67% of people on Pinterest prefer following their favorite designer brand over a style icon. Your business has some handsome opportunities to reach these Pinners any time of year.
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Hack Pinterest

Hack Pinterest | Pinterest | Scoop.it
Pinterest is well-known as a haven for creativity. During a recent Hackathon, our engineering team channeled that same creativity and built an Easter egg for web engineers to test their hacking skills.
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Pinterest Adds Retargeting Options for Pins, Websites

Pinterest Adds Retargeting Options for Pins, Websites | Pinterest | Scoop.it
Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag.
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Pinterest Showing it Can Compete With Facebook, Twitter

Pinterest Showing it Can Compete With Facebook, Twitter | Pinterest | Scoop.it
Pinterest Inc. is showing it can compete with Facebook Inc., Twitter Inc. and other internet giants in a battle to command the attention of distracted smartphone users.
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How to Tap into Holiday Trends on Pinterest [Infographic]

How to Tap into Holiday Trends on Pinterest [Infographic] | Pinterest | Scoop.it
Pinterest has released a new infographic outlining opportunities for marketers in the lead-up to Christmas.
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Bright ideas to inspire the holiday host on Pinterest

Bright ideas to inspire the holiday host on Pinterest | Pinterest | Scoop.it
With the holidays right around the corner, Pinners are already scoping out everything they’ll need for entertaining guests this holiday season. About 70% of Pinners have said they’ll be planning some fun holiday hosting activities, including everything from special meals and drinks to home decorations. Only 50% of non-Pinterest users are making similar plans. And the inspiration people find on Pinterest leads to purchases: Pinners plan to spend 67% more on entertaining and decorating than others do.Holiday party planning starts on Pinterest, which has helped make holiday decor and food and drink two of our largest categories. We’ve already seen a ton of growth in the category this year, and the holiday season is just ramping up! Here’s a few of the fun trends we’re seeing, which might inspire some fresh ideas for you to share with the holiday host on Pinterest.
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Clique Media Group's CEO Outfits Her New Digs With Help From Pinterest

Clique Media Group's CEO Outfits Her New Digs With Help From Pinterest | Pinterest | Scoop.it
Clique Media Group’s powerful brands aim to speak to women across all generations: Who What Wear, a destination for young fashionistas that has even spawned its own clothing line at Target; MyDomaine, for hip millennial women navigating life; beauty site Byrdie; and most recently, Obsessee, aimed at Gen Z, focusing on everything from fashion to food to relationships—and the brand exists only on social media platforms. When co-founders Katherine Power and Hillary Kerr started the business seven years ago after leaving senior editorial roles at Elle magazine, designing their own office spaces probably wasn’t a top priority. But now that the Los Angeles firm is established, it needed space to reflect this and moved to its new corporate digs in February. Power, who’s CMG’s CEO, turned to Pinterest for inspiration when it came to outfitting her office, looking to marry the corporate feel with the style of CMG brands. “I ended up going in a minimalistic, slightly masculine Scandinavian direction,” she said. “The offices that we have had in the past have been much more feminine and about ‘fashion,’ and I wanted this space to show that we have become much more than that.”
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Pinterest Hires Former Twitter Exec as Its First CFO

Pinterest Hires Former Twitter Exec as Its First CFO | Pinterest | Scoop.it
The $11 billion tech company has hired away vice president of finance at Twitter, Todd Morgenfeld, to as Pinterest's CFO.
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How Pinterest, Yelp and Dropbox drive growth at scale

How Pinterest, Yelp and Dropbox drive growth at scale | Pinterest | Scoop.it
We recently hosted a meetup to discuss how companies drive growth at scale. More than 100 engineers joined to hear speakers from Dropbox, Pinterest and Yelp. Below are recaps of the talks, and you can also check out a recording below.
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Halloween decor trends to help you inspire Pinners

Halloween decor trends to help you inspire Pinners | Pinterest | Scoop.it
There are some scary-good opportunities to connect with people on Pinterest this Halloween. Almost everyone loves celebrating Halloween, with 75% of them handing out candy and 45% decorating their homes, according to the National Retail Federation (NRF). And many of them will be coming to Pinterest looking for ideas to dress up their homes with fresh takes on classic Halloween traditions.
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4 Pinterest Tips to Reach a Local Audience : Social Media Examiner

4 Pinterest Tips to Reach a Local Audience : Social Media Examiner | Pinterest | Scoop.it
Looking for ways to reach local customers on Pinterest? Discover four tips to connect with locals via Pinterest without using promoted pins.
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Pinterest for Retail: 4 Ways to Attract New Customers and Boost Sales – Shopify

Pinterest for Retail: 4 Ways to Attract New Customers and Boost Sales – Shopify | Pinterest | Scoop.it
Pinterest is still the ultimate platform for browsing and saving inspiration on everything from DIY projects and recipes to decor, fashion, beauty, and basicall
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How to Make Pinterest Work for Your Business - ViralWoot

Are you trying to use Pinterest to market your small business? Then this article is for you; it explains how to get the most web traffic, customers, and/or sales out of your Pinterest efforts. Specifically, in this article you’ll learn: How to make the best use of the captions on your Pinterest pins Why it’s …
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Pinterest Promoted Pins - New options for targeting!

Pinterest Promoted Pins - New options for targeting! | Pinterest | Scoop.it
New options for targeting visitors and those who engage with your content. Real money-saving options here!
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150 million people finding ideas on Pinterest

150 million people finding ideas on Pinterest | Pinterest | Scoop.it
We’re so excited to announce that as of today, over 150 million people around the world now use Pinterest every month. We also have over 75 billion ideas here for them to discover—with an amazing 75% of those ideas coming from businesses just like yours.We’re growing fast
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Enhancements for even more targeted campaigns

Enhancements for even more targeted campaigns | Pinterest | Scoop.it
Targeting on Pinterest creates a unique opportunity for your business to reach new and existing customers because Pinners aren’t simply here browsing for ideas, they’re looking to act on them, too. People come to Pinterest ready to plan, buy, and then do something with the inspiring ideas they’re finding—87% of them have made a purchase after finding a product they liked! With these latest updates, we’re making it easier for you to get your ideas in front of the right audience at just the right time.Create campaigns based on interactions with your Pins
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Keyword Rich Descriptions Still Matter for Pinterest SEO

Keyword Rich Descriptions Still Matter for Pinterest SEO | Pinterest | Scoop.it
Pinterest might be truncating descriptions but they're still an important part of Pinterest marketing strategy, for Pinterest SEO and getting more clicks.
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Help millennials navigate big purchases

Help millennials navigate big purchases | Pinterest | Scoop.it
Older millennials are a hot audience for big ticket brands. As they hit their late 20s and early 30s, millennials’ bank accounts are soaring to new heights. 32% of Pinners aged 25-34 already have household incomes of $100K or more, according to recent comScore research. And as their salaries trend up, they’re showing more interest in upscale categories. Since today’s luxury dabblers are tomorrow’s devotees, now’s the time for aspirational brands to win millennials’ loyalty.
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How Pinterest is cracking the social commerce code

How Pinterest is cracking the social commerce code | Pinterest | Scoop.it
As the holidays quickly approach, contributor Wayne St. Amand says now is the time for brands to look toward Pinterest and its ability to convert sales.
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Pinterest Names Twitter Executive Todd Morgenfeld as First CFO

Pinterest Names Twitter Executive Todd Morgenfeld as First CFO | Pinterest | Scoop.it
A senior finance executive at Twitter is joining Pinterest as its first chief financial officer, signaling the image-discovery site may be laying the groundwork for an eventual initial public offering.
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An interview with Evan Sharp, Pinterest Co-founder

An interview with Evan Sharp, Pinterest Co-founder | Pinterest | Scoop.it
Evan Sharp Pinterest Co-founder on what makes it the perfect tool for collecting material on anything from lighting styles to typefaces.
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Promoted Video: now available in the UK

Promoted Video: now available in the UK | Pinterest | Scoop.it
In August, we announced the launch of Promoted Video, which helps businesses share their ideas with potential future customers. Video is one of the best tools for bringing great ideas to life, and Promoted Pins on Pinterest makes it easy for people to give these ideas a try. While other platforms primarily offer video views, we’ve coupled Promoted Video with featured Pins below the video.
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A healthier take on Thanksgiving

A healthier take on Thanksgiving | Pinterest | Scoop.it
Pinners may be trying to eat healthier these days, but that doesn’t mean they’re quitting comfort food cold turkey. They’re still craving richly satisfying foods and save 50m comfort food Pins every single day.
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The Latest eComm Best Practices for Pinterest | Home Decor & Beauty

The Latest eComm Best Practices for Pinterest | Home Decor & Beauty | Pinterest | Scoop.it
The latest ecomm best practices for Pinterest for performance marketing brands from Ampush's own eComm Team. See how we drove purchases from Pinterest.
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