Although Pinterest maintains many of the elements of a social channel—follower counts, personal feeds and community-oriented actions (e.g. sharing, commenting, etc.)—it has also evolved into a deeply personal platform that informs what people buy. According to a new study conducted by Pinterest in partnership with MillwardBrown, two-thirds of pins represent brands and products, making Pinterest an important and likely stepping stone along the path that precedes a sale.
VideoAlready nearly 90% of Pinterest users have made a purchase prompted by a pin they saw on the site, a study found this month. Now the companyis launching a new suite of advertising products that will roll out this summer and could boost purchases even higher. For the first time, Pinterest will offer motion-based promoted [...]
Imagine this: To unwind at the end of a workday, a Pinner explores their home feed, discovers a camping tent they like and saves it to a board. This inspires them to plan a backpacking trip, using Pinterest to research hiking trails and campsites and figure out exactly where they can buy that tent. Time and again, our research has revealed that this scenario reflects typical Pinner behavior. People do tons of different things on Pinterest, but most simply, it’s about discovering, saving and planning what to do next.
On Wednesday, the San Francisco company announced a partnership with Jopwell, a hiring platform that connects employers with minority candidates, a “searchable pipeline” that Pinterest hopes will infuse the company with more diverse talent. Jopwell is only the latest addition to an aggressive diversification strategy that Pinterest began rolling out when the company released internal employee data 10 months ago. A wave of other tech companies released diversity data around the same time. [...
Like on most other social media networks, a consistent sharing strategy is important on Pinterest in order to build your following. Most marketing experts agree that spreading your Pins throughout the day is a handy thing to do.
Some technology companies refer to themselves as “engineering-led” or “design-led.” At Pinterest, we look at all parts of the company as equally important to our mission of helping people save and discover the things they love so they can go do those things offline.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.