Pin It As someone who has been avidly using Pinterest for about 6 months, I can honestly say it has greatly impacted my internet consumption, creativity and blog content (I pay a lot of attention to what you “pinners” are pinning...
Nars' is running an experiment to see if Pinterest can drive meaningful sales.
Kelly Lieberman's insight:
While many companies (I'll call out Estee Lauder as an example) invite much-followed Pinterest users to "guest pin" for their own accounts, Nars was smart to encourage their partners to pin for their own accounts, and thus take advantage of their far larger followings.
Heather Park, director of digital media at Nars Cosmetics, says Pinterest is consistently one of the top 10 referrers to NarsCosmetics.com, but little of that traffic comes from Nars' own Pinterest account. "It didn't make sense to [have our partners] guest pin [for our account]," she said. "Why would we bring them away from their audience[s]?"
Five of America's largest media companies have identified thousands of recipes that meet USDA's MyPlate guidance, making it easier for home cooks to prepare healthy, delicious meals for their families.
There is a growing trend of Pinterest users quietly, perhaps even accidentally, revealing their pregnancy, engagements, style, vacations, kid's birthday party themes and other future plans through their pins, instead of the more traditional way of...
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