According to a data-rich infographic from Rich Relevance, Facebook's share of referrals to e-commerce sites is waning, while Pinterest's continues to grow. And, users who drop in from Pinterest spend more.
While marketers figure out how to convert sales on Facebook, it appears that Pinterest is beating the social network to the punch.
Kelly Lieberman's insight:
Facebook’s share of traffic hit 92 percent in mid-December, then plummeted to 69 percent in the week leading up to Easter. Pinterest has grown from 6 percent to 25 percent in that time. Also in mid-December, at the peak of the holiday shopping season, Facebook’s market share of sales hit 89 percent, then fell to 78 percent by Easter. Pinterest grew from 10 percent to 21 percent in that same period.
Not only are more people buying based on what they’ve seen pinned, they’re spending more. RichRelevance found that Pinterest shoppers are spending $140 to $180 per order, compared with $60 to $80 on Facebook.
It’s no secret that companies are using the social media network Pinterest for marketing purposes and doing so successfully. So how do you use Pinterest to get your website or blog ranking high in search engines.
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