ABOUT PINTEREST
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ABOUT PINTEREST
Veille de Florence Sury, sur Pinterest dans le cadre de ma thèse de Master SKEMA en web-marketing
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New Case Studies: How 4 Top Brands are Using Pinterest

New Case Studies: How 4 Top Brands are Using Pinterest | ABOUT PINTEREST | Scoop.it
Editor’s note: This is a guest post from Dr. Christine Corretti, who recently published Pinterest for Business: a Complete, Updated Guide for Ultimate Success. Elite companies have managed to gathe...

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[Confidentiel] Pinterest s’apprête à lancer ses activités en France

[Confidentiel] Pinterest s’apprête à lancer ses activités en France | ABOUT PINTEREST | Scoop.it
Selon nos informations, Pinterest lancera demain ses activités en France. Il s’agirait de l’implantation d’une équipe venue...
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Why the perfectly shareable Pinterest pin is a red or orange close-up product shot

Why the perfectly shareable Pinterest pin is a red or orange close-up product shot | ABOUT PINTEREST | Scoop.it
Visual analytics and marketing platform Curalate studied 500,000 images on Pinterest to discover what drives the most likes and repins. The results might astonish you.
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Pinterest Introduces Rich Pins for Businesses to Drive Purchases

Pinterest Introduces Rich Pins for Businesses to Drive Purchases | ABOUT PINTEREST | Scoop.it
Pinterest just became a whole lot more useful to businesses with the announcement of new “Rich Pins” on the official Pinterest blog today.
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Pinterest takes a "first step" toward working with big brands

Pinterest takes a "first step" toward working with big brands | ABOUT PINTEREST | Scoop.it
Pinterest is unveiling a new pin structure for different types of products and an integration with a large number of retail brands, as it continues buildng up the platform and paving the way for growth.
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What drives activity on Pinterest?

Researchers have released a new study that uses statistical data to help understand the motivations behind Pinterest activity, the roles gender plays among users and the factors that distinguish Pinterest from other popular social networking sites.

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Les marques communiquent aussi sur Pinterest

Les marques communiquent aussi sur Pinterest | ABOUT PINTEREST | Scoop.it
Pinterest, réseau social atypique, séduit les pros : découvrez quelques exemples d'actions de communications menées sur Pinterest par des marques.
Florence Sury Michel's insight:

Des déclinaisons originales d'utilisation de Pinterest par les marques.

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Pinterest And Instagram For Visual Content Marketing

Pinterest And Instagram For Visual Content Marketing | ABOUT PINTEREST | Scoop.it

Pinterest and Instagram is now the most popular web for visual content marketing. You have to take this opportunity because, people are looking for visual content and your brand can be promoted with it more successfully.  So, in order to success globally with your brand through visual content, Pinterest and Instagram is the ideal place for you.


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Sephora: “Nos fans sur Pinterest dépensent 15 fois plus que sur Facebook”

Sephora: “Nos fans sur Pinterest dépensent 15 fois plus que sur Facebook” | ABOUT PINTEREST | Scoop.it
Sur Facebook la quantité, sur Pinterest la qualité ? C’est ce qu’on serait tenté de croire les retours positifs des marques sont nombreux en faveur de ce dernier. Dernier en date celui de Sephora.
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Pinterest lance un outil de Web Analytics, et pose les bases de sa monétisation - FrenchWeb.fr

Pinterest lance un outil de Web Analytics, et pose les bases de sa monétisation - FrenchWeb.fr | ABOUT PINTEREST | Scoop.it
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Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing'

Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing' | ABOUT PINTEREST | Scoop.it
And they each affect consumers differently.

Via Kelly Lieberman
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Kelly Lieberman's curator insight, June 27, 2013 9:35 AM

Instead of feeling threatened by ‘showrooming’, retailers should study their customers’ paths to purchase and use the insights gained to hone their online marketing efforts.”




Read more: http://www.thedrum.com/news/2013/06/27/facebook-twitter-and-pinterest-drive-much-store-purchasing-online-purchasing#Z3CqWWzFPdutKF1T.99#ixzz2XQJZJuC3

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10 marques qui réussissent sur Pinterest | Mark...

10 marques qui réussissent sur Pinterest | Mark... | ABOUT PINTEREST | Scoop.it
Tweet Nous avons le plaisir d’accueillir Lisa Labate, journaliste, en charge de la visibilité de la marque britannique Asos.fr (site de vente de vêtements) sur le web francophone, qui nous donne des exemples de success stories sur Pinterest.
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Avec Pinterest, le "wow effect" est assuré ! | Assurance de Pret Online

Avec Pinterest, le "wow effect" est assuré ! | Assurance de Pret Online | ABOUT PINTEREST | Scoop.it
Enchantez vos clients grâce à Pinterest et son wow effect ! Interview d'un spécialiste de Pinterest, Pierre Cappelli. Pour tout savoir sur le réseau qui monte.
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Pinterest wants to make money -- but not by commodifying your passions

Pinterest wants to make money -- but not by commodifying your passions | ABOUT PINTEREST | Scoop.it
Although it doesn't now make any money, Pinterest is experimenting with plans to monetize its service -- though it is wary of commodifying people's passions, founder Ben Silbermann says.
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How the top 10 US retailers use Pinterest

How the top 10 US retailers use Pinterest | ABOUT PINTEREST | Scoop.it
Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.
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Pinterest veut s'installer parmi les géants du Web

Pinterest veut s'installer parmi les géants du Web | ABOUT PINTEREST | Scoop.it
Le réseau social basé sur l'image ne prévoit pas de déploiement massif à l'international. Après le buzz, la...
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What The Pinterest Redesign Means For Brands | Fast Company | Business + Innovation

What The Pinterest Redesign Means For Brands  | Fast Company | Business + Innovation | ABOUT PINTEREST | Scoop.it
Here's how to take full advantage of the new features including the analytics function.
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That's Pinteresting -- 12 Most Inspiring Women On Pinterest - Forbes

If you thought Google had cornered the market on becoming a verb, Pinterest comes along and corners the new adjective market. I haven’t heard anyone say, “That’s pinteresting” yet, but it won’t be long until it becomes the latest colloquialism.
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Pinterest, outil marketing ou plateforme de Brand Content ?

Deux semaines après le grand rush provoqué par Pinterest sur les réseaux francophones, il était temps de s’y pencher au moins aussi sérieusement que Benoit Darcy sur ZDnet et de dire...

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Pinterest’s Founder: Algorithms Don’t Know What You Want | MIT Technology Review

Pinterest’s Founder: Algorithms Don’t Know What You Want | MIT Technology Review | ABOUT PINTEREST | Scoop.it
CEO Ben Silbermann says Pinterest is built on the idea that crowds of people are best at finding content that consumers care about.

Via Ana Cristina Pratas
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Ana Cristina Pratas's curator insight, February 22, 2013 12:31 AM

In 2012 the startup Pinterest became a peer of more established social sites by offering things that they didn’t—an attractive design, a focus on images rather than text, and a mostly female population of users. On Pinterest, people use virtual “pinboards” to curate collections of images related to their hobbies and interests, discovering new items for their virtual hoards on the boards of friends and in the site’s personalized recommendations. Tom Simonite, MIT Technology Review’s senior IT editor, recently spoke with Ben Silbermann, Pinterest’s cofounder and CEO, about the company’s popularity

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How will Pinterest's new analytics tool impact brands' content strategies?

How will Pinterest's new analytics tool impact brands' content strategies? | ABOUT PINTEREST | Scoop.it
Once the preserve of hipsters and mums, Pinterest has just taken another step towards solidifying its status as a valuable channel for digital marketers by unveiling a free analytics dashboard.

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Shopping et social média : Plus d’engagement sur Pinterest que sur Facebook

Shopping et social média : Plus d’engagement sur Pinterest que sur Facebook | ABOUT PINTEREST | Scoop.it
  Une Etude de  Bizrate Insights confirme une tendance forte :  l'engagement des internautes est plus fort sur Pinterest que sur Facebook, notamme
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