When it comes to social media marketing, not all followers, Likes or Pins will contribute the same value.
Kelly Lieberman's insight:
This underlines something very important to social marketing yet specific to Pinterest. Unlike Twitter, where a brand advocate who has many followers is a lot more valuable than another without the same audience, Pinterest is useful precisely because of re-pins.
Ah, Pinterest. While you sometimes drive me crazy with your impossibly perfect everything, I do love you. I can always count on you for fabulous recipes, cute crafts, and inspiring quotes. However – don’t take this the wrong way – you are incredibly disorganized. But, it’s not you, it’s me.