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What is Pinterest & Why You Should Optimize For It

Learn about Pinterest, how it works, and why you should optimize your website for Pinterest users in mind.
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All About Pinterest ~ news, best practices, brand/personal/professional usage
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Pinterest to Focus on "Intent" Data

Pinterest to Focus on "Intent" Data | Pinterest | Scoop.it
Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers.
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Viewability Deep Dive; Pinterest Ads On The Home Feed

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Viewability Battleground The Wall Street Journal’s Mike Shields takes a deep dive on viewability and finds rancor. Pu...
Kelly Lieberman's insight:

A spokesperson (for Pinterest) tells AdExchanger, “Since there is an additional quality bar we will show less ads in the home feed then we will in category and search feeds.”

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PPC in Higher Education: The Potential Benefits of Pinterest

PPC in Higher Education: The Potential Benefits of Pinterest | Pinterest | Scoop.it
At the beginning of 2015, Pinterest made their promoted pins accessible to all advertisers, and now digital marketers are scrambling to figure out the benefits this service can provide to their clients. Like we have seen with suggested posts on Facebook, Promoted Pins are a pay-per click form of advertising, and with the introduction of this feature, Pinterest is poised to [...]
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Why Pinterest's New Promoted Pins Will Attract Advertisers

Why Pinterest's New Promoted Pins Will Attract Advertisers | Pinterest | Scoop.it
Learn how one agency is using Pinterest's promoted pins for its clients.
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Five Keys for Using Pinterest to Market Your Business

Five Keys for Using Pinterest to Market Your Business | Pinterest | Scoop.it
Pinterest, which currently boasts over 70 million users worldwide, is an effective way to display your brand’s products, content and services.
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Industry Preview 2015: Pinterest’s Vision Board: Targeting, Data And More Men

Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul at AdExchanger’s Industry Preview...
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Pinterest to give ad firms user info

Pinterest to give ad firms user info | Pinterest | Scoop.it
Kelly Lieberman's insight:

"According to the report, he also said the firm was considering allowing advertisers to combine their own data with that of Pinterest, allowing them to target their existing customers who use the site.

 

They could potentially "re-target" potential customers who visited their store but did not buy anything, he suggested."

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Pinterest Exec: 'We're Looking to Sell Products'

Pinterest Exec: 'We're Looking to Sell Products' | Pinterest | Scoop.it
The company is focusing on unlocking intent data and eventually allowing brands to combine first-party or CRM data with Pinterest activity data to deliver relevant messages.
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The PR Potential of Pinterest: Q&A With Jennifer Cario | Cision

The PR Potential of Pinterest: Q&A With Jennifer Cario | Cision | Pinterest | Scoop.it
Many PR pros focus their resources on Facebook and Twitter, but are they always best? Jennifer Cario makes a case for using Pinterest to achieve your PR goals.
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Why Pinterest Isn’t a Social Network – And That’s OK

Why Pinterest Isn’t a Social Network – And That’s OK | Pinterest | Scoop.it
Pinterest a destination rather than a tool.
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donhornsby's curator insight, January 22, 1:13 PM
(From the article): Why Pinterest Strikes a Nice Balance Between Search, Discovery, and Social

If we REALLY want to be social on Pinterest, we can be. If we want to search for something specific, we can – and smart feed makes it really easy to filter more and more tightly. In fact, Pinterest has replaced Google as my go-to search engine for most personal searches. I would much rather look for “shin splint remedies” on Pinterest. Why? Because I like pictures  In the process I might discover a new blog to follow, some new gear to buy, or new pinners to follow or invite to my group board. My specific search often turns into a wonderland of discovery.

 

This balance works well for consumers AND marketers, making Pinterest a destination rather than a tool. The more time people spend on Pinterest, the better for businesses in the long run, and Pinterest seems committed to the kind of user experience that will guarantee that. Even promoted pins don’t seem to bother people too much  - AND they work great for getting affordable exposure to your content.

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Social Network Data: Usage Trends, Demographic Profiles

Social Network Data: Usage Trends, Demographic Profiles | Pinterest | Scoop.it
28% of online adults in the US use Pinterest, up from 21% who did so in August 2013.
42% of online women are Pinterest users, compared with just 13% of men
Kelly Lieberman's insight:
28% of online adults in the US use Pinterest, up from 21% who did so in August 2013.42% of online women are Pinterest users, compared with just 13% of men



Read more: http://www.marketingprofs.com/charts/2015/26875/social-network-data-usage-trends-demographic-profiles#ixzz3PZfp24yQ

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7 Pinterest Marketing Tools and Tips - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com

7 Pinterest Marketing Tools and Tips - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com | Pinterest | Scoop.it
Use these Pinterest marketing tools and tips to overall improve your company.
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Pinterest Search Gets Smarter, Delivers Results Based on Gender - Search Engine Journal

Pinterest Search Gets Smarter, Delivers Results Based on Gender - Search Engine Journal | Pinterest | Scoop.it
There’s nothing worse than searching for a new pair of kicks on Pinterest, and having to sift through pins of high heels when you really want a glimpse of
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Pinterest Brings Ads To Users’ Home Feeds

Pinterest Brings Ads To Users’ Home Feeds | Pinterest | Scoop.it
More users will be seeing ads on Pinterest, the company announced on Tuesday, detailing an expanded test of its advertising product which will now place ads..
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Things we learned about Pinterest last week - Digiday

Things we learned about Pinterest last week - Digiday | Pinterest | Scoop.it
Pins are more evergreen than posts on other social networks, but some say the platform's potential is untapped.
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How Authors Can Use Pinterest 

How Authors Can Use Pinterest  | Pinterest | Scoop.it
Pinterest works for all types on industries including Authors and Illustrators. In this article I'll share with you some ways that authors can use Pinterest as part of their marketing plan.  Author...
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Pinterest Plans Ad Offensive

Pinterest Plans Ad Offensive | Pinterest | Scoop.it
Social bookmarking service Pinterest says it's planning to up its ad game in 2015, and hopes to turn the detailed behavioral data it collects about is users into powerful ad opportunities for marketers.
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The 27 Metrics in Pinterest’s Internal Growth Dashboard

The 27 Metrics in Pinterest’s Internal Growth Dashboard | Pinterest | Scoop.it
One question I often get asked by people starting out on growth is “what metrics should be in my growth dashboard?”. I’ve written before about what metrics we value at Pinterest. In this post however, I’ll give people a peek behind the scenes and share what our internal growth dashboard looks like. We have organized …
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Why Did Pinterest Just Buy A Recommendation Startup?

Why Did Pinterest Just Buy A Recommendation Startup? | Pinterest | Scoop.it
For Pinterest, Amazon-style product recommendations are just the beginning.
Kelly Lieberman's insight:

"Whatever money-making potential exists here is likely to be super-charged by a little data science and machine learning. At Pinterest, this sort of technology not only goes into recommending products, but also automated image recognition, optimizing ad delivery, and building out a broader machine learning system for making sense of every cupcake recipe and vintage dress you post."

 
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