Abby Fromm, a member on our Partner Ops Team in San Francisco, helps businesses get the most value from Pinterest. She recently answered your questions about targeting and bids—now she’s back to explain best practices for Promoted Pins and content strategy.Q: When's the best time to promote my Pins?
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If you’re looking to give your brand a hand, Pinterest is the place to be. It’s easy to move brand metrics on Pinterest because Pinners are open to seeing ideas from businesses. Unlike other platforms, on Pinterest business content is a natural part of the experience.In a recent series of studies, research agency Millward Brown Digital found that brands of all kinds can drive big increases across 4 key brand metrics: awareness, favorability, perception, purchase intent (see infographic below)
Pinterest says one of its most important challenges when it transitioned from desktop to mobile in 2012 was to become a global brand. Things are going well for the company then, since majority of its users are now from outside the US. Two-thirds of new sign-ups are from outside the country, and Pinterest expects its next 100 million users to come from outside the United States, as well. The service grew the most in Germany over the past year, where pinners tripled in number. Users in France, Brazil and Japan doubled, and the company observed a significant increase in sign-ups from Russia, South Korea and Mexico. In an effort to cater to a growing worldwide audience, Pinterest is launching a new section called Featured Collections. When users tap the explore icon, it'll show local boards, topics trending in their countries and boards that might be relevant to their interests. For instance, someone from the UK might see style ideas from Burberry, while someone from France could see pins about singer Benjamin Biolay. Featured Collections is now live in the UK, France, Germany, Brazil and Japan. The rest of the world will have to wait a few more months to explore what their countrymen are currently into.
Pinterest has begun rolling out a way to highlight local and trending ideas from across its site. Every day, the company’s editors, along with local brands, celebrities, and influencers, will curate popular pins, users, boards, and searches within Featured Collections. This dedicated space is available to users in the U.K., France, Germany, Brazil, and Japan to start with and can be accessed on Android and on the Web.
Bon voyage! Whether it’s for adventure or relaxation, Pinners are packing their bags to travel the world. In fact, travel is one of our top 10 categories: 780 million travel Pins have been saved by 16 million Pinners this last year alone.Jetsetters are using Pinterest to get ideas for new travel spots and plan details for upcoming trips. Travel tips (like budget and family travel) are popular with 19 million Pins. And you can’t plan a trip without the right outfit: There are 5 million Pins on travel style.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.