Pinterest was once an internet secret; with its beta version only available by invite, millions were clamoring for an exclusive invite. Now, however, the site has become a social media heavyweight. alight has created an infographic entitled “Pinning it Down: A Guide to Consumers’ Relationship with Pinterest”, giving businesses some very concrete reasons for incorporating Pinterest into their social media presence. While other social media sites like Facebook reporting declines in usage, Pinterest has seen an upswing. Impressively, consumers are reportedly spending less time on other social networking sites in favor of Pinterest.