Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales. To understand why Pinterest may ...
Pinterest touts its newly unveiled messaging feature in this handsomely shot two-and-a-half minute video from production house Strike Anywhere. The clip is Apple-esque, as are so many personal-tech ads these days, celebrating Pinterest's heightened functionality as a means of enhancing everyday life.
Sales from consumers who consult the web before making an in-store purchase are now 4x larger than online sales, benefiting retail marketing teams.
Kelly Lieberman's insight:
"Consumers can peruse and re-pin Nordstrom’s products on Pinterest. Once customers arrive in-store, signage highlights popular-on-Pinterest products, adding a hotness factor and driving sales, notes Pinterest’s marketing firm HelloSociety. Sales associates can also reference an iPad app that matches top Pinterest items with items that are currently in stock."
Pinterest has been a slowly waking giant for several years, but it has finally wiped the sleep from its eyes and is in the process of ferociously conquering the social marketing space. Just because you have relegated Pinterest to "that other social site" in your mind and your marketing strategy doesn't mean that it has paid any attention to your dismissiveness. As of earlier this year, Pinterest passed Twitter for the number of U.S. adult users, making them the second most used social site for probable buyers.
There's even one Pin board for which the unifying theme appears to be attractive women. Boosting pool of usersPinterest has proved that a tech startup can be a runaway success courting an audience that is primarily women. [...] by doubling its potential pool of users, Pinterest could dramatically increase its attractiveness to advertisers, who pay to promote their brands on the site. [...] Blau said Pinterest will probably have to make larger, more fundamental changes if it wants to really go after a male demographic. Interests differIn studying how different groups use Pinterest, Loren Terveen, a professor of computer science and engineering at the University of Minnesota, found that it's not necessarily the content of the site that is keeping away male users. Most third-party estimates peg Pinterest's monthly active users at around 40 million - and those are users with incredible buying power on a platform that often functions like an online shopping catalog. Shifting demographicWhen Chrisman started using Pinterest, he said, he often bookmarked content from around the Web to his Pinterest boards, but never spent time browsing the streams of content on Pinterest itself. [...] he spends a fair amount of time browsing content on the site, since he has found others who share his interests (surfing, men's fashion, cars).