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Are Pinterest Analytics Useful At All?

Are Pinterest Analytics Useful At All? | Pinterest | Scoop.it
Visuals are increasingly important bits of content.
The social networking consumer thrives on images to share.
That makes visual outlets like Pinterest increasingly important platforms in a company’s marketing plan.
The key here is to stop the guess work with what images work...
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Pinterest
All About Pinterest ~ news, best practices, brand/personal/professional usage
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Things we learned about Pinterest last week - Digiday

Things we learned about Pinterest last week - Digiday | Pinterest | Scoop.it
Pins are more evergreen than posts on other social networks, but some say the platform's potential is untapped.
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How Authors Can Use Pinterest 

How Authors Can Use Pinterest  | Pinterest | Scoop.it
Pinterest works for all types on industries including Authors and Illustrators. In this article I'll share with you some ways that authors can use Pinterest as part of their marketing plan.  Author...
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Pinterest Plans Ad Offensive

Pinterest Plans Ad Offensive | Pinterest | Scoop.it
Social bookmarking service Pinterest says it's planning to up its ad game in 2015, and hopes to turn the detailed behavioral data it collects about is users into powerful ad opportunities for marketers.
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The 27 Metrics in Pinterest’s Internal Growth Dashboard

The 27 Metrics in Pinterest’s Internal Growth Dashboard | Pinterest | Scoop.it
One question I often get asked by people starting out on growth is “what metrics should be in my growth dashboard?”. I’ve written before about what metrics we value at Pinterest. In this post however, I’ll give people a peek behind the scenes and share what our internal growth dashboard looks like. We have organized …
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Why Did Pinterest Just Buy A Recommendation Startup?

Why Did Pinterest Just Buy A Recommendation Startup? | Pinterest | Scoop.it
For Pinterest, Amazon-style product recommendations are just the beginning.
Kelly Lieberman's insight:

"Whatever money-making potential exists here is likely to be super-charged by a little data science and machine learning. At Pinterest, this sort of technology not only goes into recommending products, but also automated image recognition, optimizing ad delivery, and building out a broader machine learning system for making sense of every cupcake recipe and vintage dress you post."

 
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Pinterest Acquires Marketing Startup Kosei to Beef Up Ad Offerings

Pinterest Acquires Marketing Startup Kosei to Beef Up Ad Offerings | Pinterest | Scoop.it
Promoted Pins are about to get a lot more accurate.
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Pinterest Was the Fastest-Growing Social Network in 2014

Pinterest Was the Fastest-Growing Social Network in 2014 | Pinterest | Scoop.it
Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study
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Philippe Koskas's curator insight, January 26, 11:05 AM

pinterest first and FB last in active users ! 

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Pin tip: Be helpful to your customers

Pin tip: Be helpful to your customers | Pinterest | Scoop.it
Your business probably (hopefully!) has tons of great information to share with others. A consistent best practice is to create Pins that help people learn or do something—especially in the areas where your business has particular expertise or a unique point of view. Look for ways you can authentically publish helpful content around those interests you share with others. For those who like lists, here’s your 3-step plan:
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How to Run a Pinterest Contest Without Breaking the Rules

How to Run a Pinterest Contest Without Breaking the Rules | Pinterest | Scoop.it
Have you run contests on Pinterest?Are you aware of Pinterest contests rules and regulations?After many businesses misused the relaxed format, Pinterest revised its contest rules. They now require contests be easy to enter, spam-free and in alignment with Pinterest branding guidelines.In
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Why Pinterest's New Promoted Pins Will Attract Advertisers

Why Pinterest's New Promoted Pins Will Attract Advertisers | Pinterest | Scoop.it
Learn how one agency is using Pinterest's promoted pins for its clients.
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Five Keys for Using Pinterest to Market Your Business

Five Keys for Using Pinterest to Market Your Business | Pinterest | Scoop.it
Pinterest, which currently boasts over 70 million users worldwide, is an effective way to display your brand’s products, content and services.
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Industry Preview 2015: Pinterest’s Vision Board: Targeting, Data And More Men

Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul at AdExchanger’s Industry Preview...
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Pinterest to give ad firms user info

Pinterest to give ad firms user info | Pinterest | Scoop.it
Kelly Lieberman's insight:

"According to the report, he also said the firm was considering allowing advertisers to combine their own data with that of Pinterest, allowing them to target their existing customers who use the site.

 

They could potentially "re-target" potential customers who visited their store but did not buy anything, he suggested."

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Pinterest Exec: 'We're Looking to Sell Products'

Pinterest Exec: 'We're Looking to Sell Products' | Pinterest | Scoop.it
The company is focusing on unlocking intent data and eventually allowing brands to combine first-party or CRM data with Pinterest activity data to deliver relevant messages.
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The PR Potential of Pinterest: Q&A With Jennifer Cario | Cision

The PR Potential of Pinterest: Q&A With Jennifer Cario | Cision | Pinterest | Scoop.it
Many PR pros focus their resources on Facebook and Twitter, but are they always best? Jennifer Cario makes a case for using Pinterest to achieve your PR goals.
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Why Pinterest Isn’t a Social Network – And That’s OK

Why Pinterest Isn’t a Social Network – And That’s OK | Pinterest | Scoop.it
Pinterest a destination rather than a tool.
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donhornsby's curator insight, January 22, 1:13 PM
(From the article): Why Pinterest Strikes a Nice Balance Between Search, Discovery, and Social

If we REALLY want to be social on Pinterest, we can be. If we want to search for something specific, we can – and smart feed makes it really easy to filter more and more tightly. In fact, Pinterest has replaced Google as my go-to search engine for most personal searches. I would much rather look for “shin splint remedies” on Pinterest. Why? Because I like pictures  In the process I might discover a new blog to follow, some new gear to buy, or new pinners to follow or invite to my group board. My specific search often turns into a wonderland of discovery.

 

This balance works well for consumers AND marketers, making Pinterest a destination rather than a tool. The more time people spend on Pinterest, the better for businesses in the long run, and Pinterest seems committed to the kind of user experience that will guarantee that. Even promoted pins don’t seem to bother people too much  - AND they work great for getting affordable exposure to your content.

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Social Network Data: Usage Trends, Demographic Profiles

Social Network Data: Usage Trends, Demographic Profiles | Pinterest | Scoop.it
28% of online adults in the US use Pinterest, up from 21% who did so in August 2013.
42% of online women are Pinterest users, compared with just 13% of men
Kelly Lieberman's insight:
28% of online adults in the US use Pinterest, up from 21% who did so in August 2013.42% of online women are Pinterest users, compared with just 13% of men



Read more: http://www.marketingprofs.com/charts/2015/26875/social-network-data-usage-trends-demographic-profiles#ixzz3PZfp24yQ

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11 Tips for Multiplying Your Pinterest Following in 2015

11 Tips for Multiplying Your Pinterest Following in 2015 | Pinterest | Scoop.it
11 Tips for Multiplying Your Pinterest Following in 2015 | HelloSociety Blog
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Pinterest 101 for Business: Focus on Your Target Audience’s Interests

Pinterest 101 for Business:  Focus on Your Target Audience’s Interests | Pinterest | Scoop.it
  One of the biggest challenges that business owners have in the early stages of operating their Pinterest business accounts is trying to figure out what content to create. As a Pinterest consul…
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Reach men, the fastest-growing demographic on Pinterest

Reach men, the fastest-growing demographic on Pinterest | Pinterest | Scoop.it
It’s time to start reaching men on Pinterest. While it’s true millions of women love Pinning, men are actually the fastest-growing demographic on Pinterest. In 2014, the number of men using Pinterest doubled, and one-third of all signups come from men. We’re even seeing a 50-50 split between male and female Pinners in emerging markets like India, Korea and Japan. More men use Pinterest in the U.S. every month than read Sports Illustrated and GQ combined.
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The Power of Pinterest for Small Businesses

The Power of Pinterest for Small Businesses | Pinterest | Scoop.it
Pinterest isn't just for fashion photos and creative crafting--small-business owners can take advantage of the platform's 66 million monthly users, too. Here's how.
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Jakarta Web Developer's curator insight, January 21, 12:22 PM

be social:  
https://www.facebook.com/JakartaWebDeveloper

Aryn Sperandio's curator insight, January 22, 12:12 PM

Optimize your presence on Pinterest to reach a wider audience.

Randy Bauer's curator insight, January 22, 8:09 PM

Pinterest in Small Business

Randy Bauer Physical Therapist Bauer Physical Therapy, Laguna Hills,CA

http://bauerpt.com

http://www.pinterest.com/randybauerpt/

http://www.pinterest.com/randybauerpt/bauer-physical-therapy/