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Scooped by Kelly Lieberman
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20 Killer Brand Strategies On Pinterest

20 Killer Brand Strategies On Pinterest | Pinterest | Scoop.it
Pinterest is becoming a popular way for small businesses to promote their brands and get their n...
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How Pinterest Engineer Tracy Chou is Breaking the Silicon Ceiling

How Pinterest Engineer Tracy Chou is Breaking the Silicon Ceiling | Pinterest | Scoop.it
Tracy Chou, a young engineer at Pinterest, is tackling tech’s women problem head-on.
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Project Holiday

Project Holiday | Pinterest | Scoop.it
There’s a burst of Pinterest activity in the weeks leading up to the holidays—people plan family get-togethers, save gift wishlists and dream up cozy winter retreats. To help your business get in on the fun (and psst, boost traffic and sales!), we're collecting our favorite holiday Pin tips. 
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Photos of the Goodies at Pinterest

Photos of the Goodies at Pinterest | Pinterest | Scoop.it
Board-game night, martial-arts classes and three meals a day are part of what it takes to keep employees happy—and working.
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HelloSociety's Friendsgiving Pinterest Guide and 5 Holiday Pinterest Tips

HelloSociety's Friendsgiving Pinterest Guide and 5 Holiday Pinterest Tips | Pinterest | Scoop.it
HelloSociety's Friendsgiving Pinterest Guide and 5 Holiday Pinterest Tips | HelloSociety Blog
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Project Holiday: Reach people looking to buy that special something

Project Holiday: Reach people looking to buy that special something | Pinterest | Scoop.it
Pinterest is made up of people who like to do things in real life—and that includes shopping. Nearly 2 million people save Product Pins to one of their boards every single day. And they don’t just dream about the things they want—they go out and get them. 93% of Pinners shopped online in the last 6 months, according to Nielsen data. Comscore also found that women on Pinterest are 30% more likely to shop or buy online than the average woman.
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3 Tips for Getting Your Pinterest Pins in Front of More People

3 Tips for Getting Your Pinterest Pins in Front of More People | Pinterest | Scoop.it
We look at user behavior and other features that'll help to get your Pinterest Pins in front of more people and reach your business goals.
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Check out our New Guide for Home Decor Marketing on Pinterest and Instagram!

Check out our New Guide for Home Decor Marketing on Pinterest and Instagram! | Pinterest | Scoop.it
Home décor is one of the top three content categories on Pinterest, and one home goods brand we studied is generating more than $3.5 million a year in revenue from Pinterest alone. To help home décor marketers take advantage of the massive opportunities available to them on Pinterest and Instagram, we’ve created The Ultimate Guide…
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How the CEOs of Airbnb & Pinterest taught Stanford students to build billion-dollar teams (in 7 quotes)

How the CEOs of Airbnb & Pinterest taught Stanford students to build billion-dollar teams (in 7 quotes) | Pinterest | Scoop.it
Stanford continues its wildly popular course on building Internet empires. Every week, investor Sam Altman brings in new Silicon Valley celebrities to spill novel secrets. Recently, they held a spe...
Kelly Lieberman's insight:

“Conventional base, you only hire people who use your product religiously everyday. … For us, we screen for people who have vision and discovery online.”

 

Silbermann doesn’t want a team entirely of product zealots. He wants to hire people who are like the users Pinterest is yet to acquire. That way, the people designing the product are more like the audience they want to have, rather than what they currently have.

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Facebook Dominates Magazines' Social Media Audience, But Instagram Is Gaining Steam

Facebook Dominates Magazines' Social Media Audience, But Instagram Is Gaining Steam | Pinterest | Scoop.it
The MPA – The Association of Magazine Media is making good on its promise to start integrating social media data into its new Magazine Media 360° audience report.
Kelly Lieberman's insight:

Men's magazines see growth on Pinterest.

 

Between August and October Wired had an 150% increase in followers, The Family Handyman up 55%, Popular Mechanics up 37%, and Sports Illustrated up 30%

 

 

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Pinterest & Instagram: Marketing Where Audience Looks

Discover, Share, and Present presentations and infographics with the world’s largest professional content sharing community.
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Case Study: Michael Kors - Giving Life To Products On Pinterest

Case Study: Michael Kors - Giving Life To Products On Pinterest | Pinterest | Scoop.it
Case Study: Michael Kors - Giving Life To Products On Pinterest | HelloSociety Blog
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Grace Hopper Celebration: Bridging the gap between women and engineering

Grace Hopper Celebration: Bridging the gap between women and engineering | Pinterest | Scoop.it
Grace Hopper Celebration: Bridging the gap between women and engineering
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How to dominate on Pinterest

Presentation given during SMX Social Media Marketing Conference in Las Vegas 2014 talking about Pinterest and how to dominate using the social media platform.
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Pinterest Steps Up Employee Perks to Lure Talent

Pinterest Steps Up Employee Perks to Lure Talent | Pinterest | Scoop.it
From muay thai classes to Zen meditation, Pinterest and other tech companies are enhancing perks to land employees. Photo: Jason Henry for The Wall Street Journal.
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8 Pinterest Marketing Tips for the Holiday Season | The Etsy Blog

8 Pinterest Marketing Tips for the Holiday Season | The Etsy Blog | Pinterest | Scoop.it
Maximize your Pinterest potential with strategies from a top seller for reaching new customers and making more sales.
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16 Tips For Using The New Pinterest Smart Feed - Stacey Corrin

16 Tips For Using The New Pinterest Smart Feed - Stacey Corrin | Pinterest | Scoop.it
Pinterest has been the creative’s platform of choice for some time now. Bloggers who share great how-to articles coupled with amazing visual content, have done particularly well. But there’s been rumblings recently of traffic from the visual platform, taking a nose-dive. Bloggers are reporting that their referrals from Pinterest are falling and that things generally …
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Pinterest: The Social Search Goldmine

Pinterest: The Social Search Goldmine | Pinterest | Scoop.it
Pinterest's potential is on the rise. Columnist Benjamin Spiegel shares surprising stats on how dominant the social network has become.
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5 ways to boost your Pinterest presence (and why your Pins can increase sales) - B2B News Network

5 ways to boost your Pinterest presence (and why your Pins can increase sales) - B2B News Network | Pinterest | Scoop.it
according to March 2014 data from comScore, “Social media users spend 31% more than average online, and Pinterest users spend nearly 2x the norm.”
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The Power of Pinterest: Connecting your Passions with Your Profits

Pinterest is the ultimate wish list! How are you using it to fulfill your dreams? Do you want to learn more about social media? The Art of Social Media: Power …
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Small business spotlight: Get people in the door with Pinterest

Small business spotlight: Get people in the door with Pinterest | Pinterest | Scoop.it
The busiest shopping period of the year is just getting started, and if you’re a store owner, getting people into your shop is half the battle.    In addition to special promotions, host a few interactive events to drum up foot traffic and build a loyal following in the process.  Having an irresistible product can take you far, but events can help you elevate your brand and give back to the community at the same time.   
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Pinterest's Ben Silbermann on Design on Organized Wonder

Pinterest's Ben Silbermann on Design on Organized Wonder | Pinterest | Scoop.it
Watch this video on OrganizedWonder.com
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Pinterest For Small Business: Etsy

Pinterest For Small Business: Etsy | Pinterest | Scoop.it
For the tech-savvy entrepreneurs, Pinterest for small business owners is like a virtual social media mecca for their brand. Breaking a company down into bite-size images makes it easier for prospecti…
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Men Are Now Pinterest’s Fastest-Growing Demographic

Men Are Now Pinterest’s Fastest-Growing Demographic | Pinterest | Scoop.it
The men are coming to Pinterest. The site, still known best as a collection of craft ideas, recipes, and cute outfits, has traditionally attracted a..
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