Pinterest, the San Francisco company that bills itself as a visual discovery tool, has become the social network of choice for collecting recipes, gardening ideas and images of the perfect wedding. The platform acts as a digital bulletin board where people can "pin" images of the things they'd like to wear, do or make and then share those pins with others via "boards." Users who click through Pins to e-commerce sites are 10 percent more likely to make a purchase than those referred by other social networks, and they usually spend more, according to Shopify. Pinterest has managed to turn aspiration into a product and mass opinion into a vehicle for driving actual retail traffic. [...] retailers have paid attention. Items that hit big with the store's more than 4 million Pinterest followers online get more prominent display in store - a bid to rack up sales by showing shoppers what they seem to want.
# 1: You can browse through every store ever, all at once.
Pinterest is amazing in that, if you’re looking at a fashion board, the women’s (or men’s) fashion category, or browsing search results, you can see a wide variety of brands, products, inspiring styles, and trends.
People visit many different websites each day, and it can be hard for them to find and follow those businesses back on Pinterest. Helping people find the latest Pins from their favorite brands and publishers on Pinterest is an important way for them to discover stuff they like, and we’re hoping to make that easier today with an updated Follow button.