Pinterest is more of a marriage than a fling, one of those great relationships that only gets better with time.In fact, the longer people have been using Pinterest, the more useful, personalized and inspirational they feel it is. (The same goes for people who use Pinterest daily). This is because as they save Pins and choose whom to follow, they start seeing more of the things they love in their feed. Over time, Pinterest becomes ever-more relevant and valuable to them.
It’s no secret that Pinterest has been steadily beefing up its business offering since 2013, introducing a range of shiny new ‘Rich Pin’ features geared toward ecommerce brands. The latest addition, ‘How-to Pins’ (launched on web and Android in March) enables retailers to pu
Targeting your ads is important—it’s how you can effectively get your leather tote noticed by a new grad searching for a work-ready bag, or how you get an aspiring home chef to try your dumpling recipe. And starting today, targeting on Pinterest is even more powerful.
By tracking the things people save on Pinterest, we’re often onto trends before they even hit the streets. (Believe it or not, by February we know which swimsuits everyone will be wearing in June!)So what’s going to be hot this summer? For women, we’re seeing swimsuits with clever cuts, bright and breezy sundresses and sandals with a flirty side. Meanwhile, the men are all about statement sunglasses, classic tees and woven-leather shoes. Here’s more on these trends:What wome
Pinterest announced today that it has made another acqui-hire, picking up the team behind the mobile commerce app Tote. While the visual search engine hasn’t released any financial details of the deal, we’re told that Tote cofounders Mike Bidgoli and Langtian Lang will be joining Pinterest to work on growth and monetization. It doesn’t seem that the third cofounder, Abuzar Amini, will be joining.
Millennials were raised in a socially-networked, digital media-filled world. They’re accustomed to instant access to information and frequently use Pinterest to find what they’re looking for. In fact, 79% of millennials said that “Pinterest is a guide to life and a place to teach me how to do things.” Millennial Pinterest users are interested in everything from beauty tutorials and life hacks to unique recipes and fashion finds. For this tech-savvy group, we’ve seen Pinterest complement and even replace traditional media such as websites, magazines and television as a trusted source of information. Based on our survey results, take a look at how millennials use Pinterest compared to major media sources when searching for food, fashion or beauty content:
Today, Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's own data to target ads based on someone's interests, location or type of device.
Search engines have always been great for answering questions that have one simple answer (“Who played Rey in The Force Awakens?”). But when you’re looking for something with more than one possible answer (“what should we make for dinner?”), they aren’t nearly as helpful.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.