At the beginning of 2015, Pinterest made their promoted pins accessible to all advertisers, and now digital marketers are scrambling to figure out the benefits this service can provide to their clients. Like we have seen with suggested posts on Facebook, Promoted Pins are a pay-per click form of advertising, and with the introduction of this feature, Pinterest is poised to [...]
"According to the report, he also said the firm was considering allowing advertisers to combine their own data with that of Pinterest, allowing them to target their existing customers who use the site.
They could potentially "re-target" potential customers who visited their store but did not buy anything, he suggested."
Social bookmarking service Pinterest says it's planning to up its ad game in 2015, and hopes to turn the detailed behavioral data it collects about is users into powerful ad opportunities for marketers.
One question I often get asked by people starting out on growth is “what metrics should be in my growth dashboard?”. I’ve written before about what metrics we value at Pinterest. In this post however, I’ll give people a peek behind the scenes and share what our internal growth dashboard looks like. We have organized …
For Pinterest, Amazon-style product recommendations are just the beginning.
Kelly Lieberman's insight:
"Whatever money-making potential exists here is likely to be super-charged by a little data science and machine learning. At Pinterest, this sort of technology not only goes into recommending products, but also automated image recognition, optimizing ad delivery, and building out a broader machine learning system for making sense of every cupcake recipe and vintage dress you post."