When people think about Pinterest, wedding dresses, recipes and gardening tools likely come to mind. However, the bookmarking site is deepening its relationships with publishers in a push to better feature articles and how-to stories. For several publishers with "evergreen" stories that are just as relevant today as they are six [...]
Although Pinterest maintains many of the elements of a social channel—follower counts, personal feeds and community-oriented actions (e.g. sharing, commenting, etc.)—it has also evolved into a deeply personal platform that informs what people buy. According to a new study conducted by Pinterest in partnership with MillwardBrown, two-thirds of pins represent brands and products, making Pinterest an important and likely stepping stone along the path that precedes a sale.
VideoAlready nearly 90% of Pinterest users have made a purchase prompted by a pin they saw on the site, a study found this month. Now the companyis launching a new suite of advertising products that will roll out this summer and could boost purchases even higher. For the first time, Pinterest will offer motion-based promoted [...]
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