With more than 270 million active users between them, Pinterest and Instagram are two of the largest visual social networks on the planet. And while they both offer rich visual experiences, the question brands continue to ask is: how are they similar, and what are the differences between them? That's the question I explored at…
I manage and contribute to several group boards and credit them for helping me grow my following on Pinterest to over 100,000! As a result of this, I was recently named one of the top vegan bloggers on Pinterest. That’s a great honor, and it also means I was able to grow a significant following while also fitting into a more niche market!
I’ve discovered a few tricks and tips that I’ve used to both manage and participate in group boards, and I’m going to share those with you today. Are you ready? Let’s get started!
The Science of Pinterest Image Creation. How do you create successful pinterest images, that are going to get a lot of re-pins? Curalate examined over 500,000 images, and assessed different image features such as aspect ratio, colour, hue, saturation etc., Check out the video for the full list
We often hear from businesses who change their product and marketing strategies based on insights they learn on Pinterest. For example, Lowe’s introduced a DIY-focused marketing strategy after learning that their “create-your-own-colorful-doormat” Pin got more than 200,000 repins. And UK-based Juniper Cakery came up with new cake design techniques after learning about their customers’ confection preferences through Pinterest analytics.
As head of engineering for the popular pinning site Pinterest, Jon 'JJ' Jenkins spends most of his day enabling others to solve technical problems.
Kelly Lieberman's insight:
In his job, Jenkins says, the No. 1 concern is how to build a really great team that is capable of building out all the potential of Pinterest and "living vicariously" through them. Most of what the site will be in two years has not yet even been invented, he notes.