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Retailers to embrace Pinterest and 'showrooming' to influence buying decisions

Retailers to embrace Pinterest and 'showrooming' to influence buying decisions | Pinterest | Scoop.it
Brick-and-mortar retailers shouldn't feel threatened by Pinterest, according to a new study, as this social platform was found to influence almost one-quarter of in-store purchases of people surveyed.
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Ray Fowler's curator insight, August 7, 2013 10:16 AM

Great example of pinterest putting people in the stores

Pinterest
All About Pinterest ~ news, best practices, brand/personal/professional usage
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Help Pinners plan something special for the holidays

Help Pinners plan something special for the holidays | Pinterest | Scoop.it
Year after year, the holiday season on Pinterest just gets bigger. In 2016, 20% more holiday-related Pins were saved to Pinterest boards than in 2015, and we’re expecting more growth than ever this holiday season. Download our holiday report to find out more about this year’s trending gifts. And we’ve got some tips to help you have a successful holiday season.
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Pinterest: 4 Keys to Visual Search in the Shopper Journey | ANA

Pinterest: 4 Keys to Visual Search in the Shopper Journey | ANA | Pinterest | Scoop.it
How marketers can use visual search to improve a brand’s presence throughout the shopper journey.
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Pinstyle report 2017: It’s not you, it’s me

Pinstyle report 2017: It’s not you, it’s me | Pinterest | Scoop.it
On Pinterest, style is personal.It’s less about runway trends and what the fashionistas are wearing, and more about finding ideas that work for you. In fact, the word “me” pops up in the Pin description a lot—someone found something that made them think “This is so me.”
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Watch Live to Learn About the Underrated Platform That Could Massively Grow Your Audience

Watch Live to Learn About the Underrated Platform That Could Massively Grow Your Audience | Pinterest | Scoop.it
It's time to look beyond Google and Facebook.
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Become a fixture with home decor shoppers

Become a fixture with home decor shoppers | Pinterest | Scoop.it
Pinterest reaches 40% of people in the US who bought furniture or decor in the past six months. And people who use Pinterest say it’s the most influential site for their home decor decisions, from initial inspiration to final purchase decisions. Check out the latest insights and trends for the category.
 
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9 Elements of a Successful Infographic on Pinterest

9 Elements of a Successful Infographic on Pinterest | Pinterest | Scoop.it
Pinterest and infographics are a perfect match. An infographic on Pinterest can be interesting, useful, or entertaining - just what Pinners are looking for.
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3 Smart Rules for Using Pinterest vs. Instagram

3 Smart Rules for Using Pinterest vs. Instagram | Pinterest | Scoop.it
So many people get confused about visual marketing and where photos should go. Pinterest vs. Instagram? Or both? Read on to learn the differences.
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The under-$5 bag that’s a huge hit, plus more ah-ha August trends

The under-$5 bag that’s a huge hit, plus more ah-ha August trends | Pinterest | Scoop.it
Cure the end-of-summer blues with a fresh batch of new trends to try. Read on to see the latest in style, beauty and food.Food or dye
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Pinterest Puts Search And Lens On The Home Feed

Pinterest Puts Search And Lens On The Home Feed - 08/01/2017
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Pinterest wants to be a search company, so it's putting search front and center

Pinterest wants to be a search company, so it's putting search front and center | Pinterest | Scoop.it
To reinforce that Pinterest is all about search, it's putting search front and center in its app with a new update available Monday.
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Search and Lens move front and center

Search and Lens move front and center | Pinterest | Scoop.it
When you fire up your Pinterest app today, you may notice a small but very helpful new improvement.Now, instead of having to open the Explore tab to search for ideas to try, you simply type what you’re looking for into the new search bar at the top of your home feed. You also have the Lens camera right there at the ready, so when you spot something out in the world that looks interesting, you can quickly tap open Lens to snap a photo and find related ideas.
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Using Pinterest Lens To Find Inspiration | The View From 5 Ft. 2

Using Pinterest Lens To Find Inspiration | The View From 5 Ft. 2 | Pinterest | Scoop.it
Ok, so we all know and love Pinterest – it’s the world’s greatest inspiration + bulletin board for remembering all of the things that inspire. More recently they launched a new feature in the Pinterest App called Lens that is a total game-changer. How many times have you seen something and thought to yourself, “oh man if I could just take a picture of that and find other items just like it that would amazing”? Well, now you can.
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Optimizing video playback performance – Pinterest Engineering – Medium

Optimizing video playback performance – Pinterest Engineering – Medium | Pinterest | Scoop.it
Guaranteeing a great video playback experience for all Pinterest users is a big engineering challenge. In this post, we’ll discuss various aspects of playback performance and how our engineering team…
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Move over, last click: Multi-touch attribution gives better insight

Move over, last click: Multi-touch attribution gives better insight | Pinterest | Scoop.it
Today’s shoppers pass through many phases before deciding what to buy. But when it comes to online advertising, most advertisers only measure the last click right before a purchase. A new study shows that approach can undervalue platforms like Pinterest that start influencing shoppers’ decisions much earlier in the shopping process.
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Best in class: What’s trending for back-to-school

Best in class: What’s trending for back-to-school | Pinterest | Scoop.it
The back-to-school shopping season is second only to the winter holidays when it comes to sales. Whether they’re prepping for school or looking for fresh inspiration, people use Pinterest to help them find easy, affordable ideas that reflect their personality. Check out the trends making it to the head of the class
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Promoted Video with autoplay: Now featuring fantastic results

Promoted Video with autoplay: Now featuring fantastic results | Pinterest | Scoop.it
Promoted Video with autoplay—a dynamic format delivers dramatic results, including lifts in brand awareness and favorability. Plus, using Promoted Video to show your ideas in action produces big gains in intent to act. This format is now available to everybody. See how Cheetos, Visa and Universal have used these new ads to drive results for their business.
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How to Boost Your Pinterest Blog Traffic with Infographics

How to Boost Your Pinterest Blog Traffic with Infographics | Pinterest | Scoop.it
Infographics are shared like mad on Pinterest, but not all infographics will boost your blog traffic - here's how to make sure yours does!
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Manas: A high performing customized search system – Pinterest Engineering – Medium

Manas: A high performing customized search system – Pinterest Engineering – Medium | Pinterest | Scoop.it
Pinterest Search handles billions of queries every month and returns nearly four billion Pins every day. Over the past year, monthly mobile text searches have increased 40 percent and visual searches…
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Search and Lens Are Now More Front and Center in the Pinterest App

Search and Lens Are Now More Front and Center in the Pinterest App | Pinterest | Scoop.it
Pinterest’s continued emphasis on search took another major step forward Monday with the addition of search and visual discovery tool Lens to its home feed.
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Christmas in July: It’s time to try search ads on Pinterest

Christmas in July: It’s time to try search ads on Pinterest | Pinterest | Scoop.it
Now’s the perfect time to launch your next ad campaign and make the most of Pinterest’s unique search features.
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How to take Pinterest-Friendly Photos with Your iPhone

How to take Pinterest-Friendly Photos with Your iPhone | Pinterest | Scoop.it
High quality images on Pinterest are key. Learn how to take Pinterest-friendly photos with your iphone on the Simple Pin Podcast.
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The top creative trends at this year’s Cannes Lions festival

The top creative trends at this year’s Cannes Lions festival | Pinterest | Scoop.it
Here are some of the most inventive, ingenious and unexpected trends our team noticed at Cannes 2017
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